Ceres Brewery Audience in United States

Ceres Brewery logo

Ceres Brewery has an estimated audience of 738,386 people in United States. 55.3% are female, 44.7% are male, average age 32.8. Top regions: California, New York, Texas. Top brand affinities: University of Massachusetts Boston, Toronto-Dominion Bank, Soldering iron, Massachusetts General Hospital, Big Y.

The average Ceres Brewery fan in United States is 32.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include University of Massachusetts Boston, Toronto-Dominion Bank, Soldering iron, with strongest over-indexing on University of Massachusetts Boston (72.97× the country average). Demographically, the Ceres Brewery audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Ceres Brewery fans

Demographic split for Ceres Brewery audience in United States
MetricValue
Female55.3%
Male44.7%
Average age32.8
Estimated audience size738,386

Audience persona

The typical Ceres Brewery fan in United States is more female, around 32.8 years old, with strong Family Orientation tendencies and a notable affinity for University of Massachusetts Boston.

Top regions in United States

Top regions ranked by reach for Ceres Brewery in United States
RegionReachAffinity
California122,9191.51×
New York64,3171.56×
Texas52,3130.82×
Florida41,0500.82×
Illinois27,7001.13×
Pennsylvania20,9870.84×
Arizona19,2691.28×
North Carolina18,5060.83×
Ohio18,4310.81×
Georgia18,1730.8×
Washington17,1671.16×
Virginia16,2450.9×
New Jersey15,1380.81×
Massachusetts15,1201.04×
Michigan15,0690.78×
Indiana11,8360.88×
Tennessee11,7360.79×
Maryland11,3980.9×
Colorado11,1800.96×
Missouri10,8860.91×
Minnesota10,4450.99×
Oregon8,6941.03×
Alabama8,4090.82×
South Carolina8,3610.75×
Wisconsin8,1610.73×
Kentucky7,6720.83×
Louisiana7,3150.77×
Oklahoma7,2230.88×
Vermont6,8275.27×
Nevada6,4640.91×
Connecticut6,4000.86×
Utah5,9170.89×
Arkansas4,9670.82×
Kansas4,8060.83×
Iowa4,6250.76×
Mississippi4,3000.71×
Washington, District of Columbia3,5351.59×
Nebraska3,4180.92×
New Hampshire3,3731.16×
Idaho3,1190.84×
New Mexico3,0390.82×
West Virginia2,9270.85×
Hawaii2,7020.85×
Montana2,5281.23×
Maine2,5040.95×
Rhode Island1,8790.8×
Alaska1,3570.86×
Delaware1,3000.64×
South Dakota1,2170.71×
North Dakota1,1130.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ceres Brewery audience
BrandAffinityCategory
University of Massachusetts Boston72.97×Business & Career
Toronto-Dominion Bank13.53×Business & Career
Soldering iron19.65×Home & Garden
Massachusetts General Hospital26.72×Health
Big Y33.44×Shopping
Big Y World Class Market49.12×Business & Career
Rhode Island10.74×Travel & Leisure
M&T Bank9.81×Business & Career
Mega Millions5.89×Games
Massachusetts4.87×Travel & Leisure
LinkedIn2.96×Internet & Social Media
New England5.52×Travel & Leisure
Connecticut6.3×Travel & Leisure
Expedia3.82×Travel & Leisure
Stew Leonard's18.11×Food & Beverages
Little Caesars3.49×Food & Beverages
Wawa Inc.3.48×Shopping
Breaking news2.19×Movies & TV
AutoZone2.4×Cars & Mobility
Local news2.44×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ceres Brewery audience
TraitClusterScore
Family OrientationCONSERVATISM2.49
Luxury OrientationPREMIUM2.07
Quality AwarenessPREMIUM1.68
Sports ActivityPOWER1.52
LGBTQ+ IdentityOPEN1.51
Community OrientationOPEN1.5

Worldwide distribution

Worldwide audience distribution share by country for Ceres Brewery
CountryShare
United States18.9%
Spain8.1%
Italy7.1%

See Ceres Brewery audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Ceres Brewery have in United States?

Ceres Brewery has an estimated audience of 738,386 people in United States, concentrated in California and New York.

What is the gender split and age of Ceres Brewery fans?

55.3% of Ceres Brewery fans are female, 44.7% are male, with an average age of 32.8 years.

Which brands do Ceres Brewery fans like most?

Ceres Brewery fans show strongest brand affinity for University of Massachusetts Boston (72.97×), Toronto-Dominion Bank (13.53×), and Soldering iron (19.65×) over the country average.

Where do Ceres Brewery fans live in United States?

Ceres Brewery fans in United States are most concentrated in California (reach 122,919), New York (reach 64,317), and Texas (reach 52,313). These three regions account for the largest share of the active audience.

What other brands do Ceres Brewery fans also like?

Beyond Ceres Brewery itself, the audience over-indexes on Toronto-Dominion Bank (13.53×), Soldering iron (19.65×), Massachusetts General Hospital (26.72×), and Big Y (33.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ceres Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.