Rascasse Audience Intelligence

Ceres Brewery Target Market in United States

A data profile of the people who buy, follow and care about Ceres Brewery in United States — modelled from more than twelve digital signal sources. Ceres Brewery has an estimated audience of 752,997 people in United States.

#29among Beer in United States#2945among Brand in United States#1582in Food & Beverages

The average Ceres Brewery fan in United States is 32.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Big Y World Class Market, University of Massachusetts Boston, Toronto-Dominion Bank, with strongest over-indexing on Big Y World Class Market (49.12× the country average).

Demographically, the Ceres Brewery audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ceres Brewery fan in United States is more female, around 32.8 years old, with strong Patriotism tendencies and a notable affinity for Big Y World Class Market.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ceres Brewery profile in United States.

Audience size
753K
in United States
Gender
55.3%♀
44.7% male
Age
32.8
average years
Country rank
#28569
Brand in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ceres Brewery

55.3% are female, 44.7% are male, average age 32.8.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Ceres Brewery audience in United States
MetricValue
Female55.3%
Male44.7%
Average age32.8
Estimated audience size752,997
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Ceres Brewery audience in United States
Age bracketShare%
16-1939%
20-2921%
30-3915%
40-4912%
50+12%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Ceres Brewery audience comes from United States.

Worldwide audience distribution share by country for Ceres Brewery
CountryShare
United States15.8%
Spain6.4%
South Africa5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ceres Brewery audience in United States is strongest.

Fig. 05

Top regions by affinity

Ceres Brewery customers by region in United States
#RegionReachAffinity×
01New York~500K11.18×
02Vermont~6K4.77×
03New Jersey~40K2.25×
04California~100K1.58×
05Washington, District of Columbia~3K1.39×
06Montana~2K1.16×
07Arizona~20K1.15×
08New Hampshire~3K1.08×
09Washington~20K1.02×
10Illinois~20K0.96×
11Massachusetts~10K0.96×
12Oregon~8K0.93×
13Maine~2K0.91×
14Connecticut~7K0.89×
15Minnesota~9K0.87×
16Alaska~1K0.87×
17Virginia~20K0.86×
18Nebraska~3K0.86×
19Colorado~10K0.84×
20Utah~6K0.84×
21West Virginia~3K0.83×
22Maryland~10K0.82×
23Nevada~6K0.82×
24Idaho~3K0.82×
25Missouri~10K0.81×
26Oklahoma~7K0.81×
27Pennsylvania~20K0.80×
28Kansas~5K0.80×
29Hawaii~3K0.80×
30Rhode Island~2K0.80×
31North Dakota~1K0.80×
32Indiana~10K0.79×
33New Mexico~3K0.79×
34Kentucky~7K0.77×
35South Dakota~1K0.76×
36North Carolina~20K0.75×
37Alabama~8K0.75×
38Arkansas~5K0.75×
39Ohio~20K0.74×
40Texas~50K0.73×
41Iowa~4K0.73×
42Florida~40K0.72×
43Georgia~20K0.72×
44Michigan~10K0.71×
45Tennessee~10K0.71×
46Louisiana~7K0.71×
47South Carolina~8K0.70×
48Mississippi~4K0.70×
49Wisconsin~8K0.69×
50Delaware~1K0.69×
Fig. 06

Affinity by region

Affinity by region — Ceres Brewery, United States
0.69×1.00×11.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ceres Brewery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ceres Brewery audience
#·InterestCategoryAffinity×
01University of Massachusetts BostonBusiness & Career72.97×
02Big Y World Class MarketBusiness & Career49.12×
03Big YShopping33.44×
04Massachusetts General HospitalHealth26.72×
05Soldering ironHome & Garden19.65×
06Stew Leonard'sFood & Beverages18.11×
07Toronto-Dominion BankBusiness & Career13.53×
08Rhode IslandTravel & Leisure10.74×
09M&T BankBusiness & Career9.81×
10Comcast CableTechnology & Electronics9.29×
11ConnecticutTravel & Leisure6.30×
12Mega MillionsGames5.89×
13New EnglandTravel & Leisure5.52×
14MassachusettsTravel & Leisure4.87×
15ExpediaTravel & Leisure3.82×
16Little CaesarsFood & Beverages3.49×
17Wawa Inc.Shopping3.48×
18Mitch McConnellPolitics & Society2.71×
19Local newsNews2.44×
20Breaking newsMovies & TV2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ceres Brewery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ceres Brewery audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.98×
Family OrientationCONSERVATISM1.59×
Pet OwnershipJOY1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ceres Brewery audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.62×
Luxury OrientationPREMIUM0.69×
ExtroversionTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ceres Brewery's target market in United States?

Ceres Brewery's target market in United States covers an estimated 752,997 people, concentrated in New York and California.

02

What is the gender split and age of Ceres Brewery customers?

55.3% of the Ceres Brewery audience are female, 44.7% are male, with an average age of 32.8 years.

03

Which brands do Ceres Brewery fans like most?

Ceres Brewery fans show strongest brand affinity for Big Y World Class Market (49.12×), University of Massachusetts Boston (72.97×), and Toronto-Dominion Bank (13.53×) over the country average.

04

Where do Ceres Brewery fans live in United States?

Ceres Brewery fans in United States are most concentrated in New York (reach ~500K), California (reach ~100K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Ceres Brewery fans also like?

Beyond Ceres Brewery itself, the audience over-indexes on University of Massachusetts Boston (72.97×), Toronto-Dominion Bank (13.53×), Soldering iron (19.65×), and Massachusetts General Hospital (26.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in United States

See Ceres Brewery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ceres Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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