Rascasse Audience Intelligence

University of Massachusetts Boston Audience in United States

Name: University of Massachusetts Boston — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about University of Massachusetts Boston in United States — modelled from more than twelve digital signal sources. University of Massachusetts Boston has an estimated audience of 958,239 people in United States.

#148among University in United States #2219among POI in United States #1596in Business & Career

The average University of Massachusetts Boston fan in United States is 40.5 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, New York.

Top brand affinities include Ceres Brewery, FlightAware, Chiwetel Ejiofor, with strongest over-indexing on Ceres Brewery (72.97× the country average).

Demographically, the University of Massachusetts Boston audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Massachusetts Boston fan in United States is more male, around 40.5 years old, with strong Spirituality tendencies and a notable affinity for Ceres Brewery.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Massachusetts Boston profile in United States.

Audience size

958K

in United States

Gender

26.3%♀

73.7% male

Age

40.5

average years

Country rank

#24373

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of University of Massachusetts Boston fans

26.3% are female, 73.7% are male, average age 40.5.

Fig. 02

Gender split

26.3%

Female

73.7%

Male

Demographic split for University of Massachusetts Boston audience in United States
Metric	Value
Female	26.3%
Male	73.7%
Average age	40.5
Estimated audience size	958,239

Fig. 03

Age distribution

Age distribution of the University of Massachusetts Boston audience in United States
Age bracket	Share	%
16-19		14%
20-29		19%
30-39		24%
40-49		26%
50+		17%

Fig. 04

Worldwide distribution

74.9%

of the worldwide University of Massachusetts Boston audience comes from United States.

Worldwide audience distribution share by country for University of Massachusetts Boston
Country	Share
United States	74.9%
Canada	5.7%
United Kingdom	5.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Massachusetts Boston audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Massachusetts Boston fans by region: top regions in United States
#	Region	Reach	×
01	Massachusetts	~200K	9.58×
02	Connecticut	~20K	2.57×
03	New Hampshire	~9K	2.41×
04	Rhode Island	~7K	2.29×
05	Maine	~7K	2.07×
06	Vermont	~3K	1.67×
07	New Jersey	~30K	1.32×
08	New York	~60K	1.14×
09	Washington, District of Columbia	~3K	1.13×
10	Maryland	~20K	1.07×
11	Virginia	~20K	0.94×
12	Hawaii	~4K	0.94×
13	Alaska	~2K	0.94×
14	Delaware	~2K	0.92×
15	North Dakota	~2K	0.92×
16	South Dakota	~2K	0.90×
17	Montana	~2K	0.89×
18	Pennsylvania	~30K	0.87×
19	West Virginia	~4K	0.85×
20	Idaho	~4K	0.83×
21	New Mexico	~4K	0.81×
22	Nebraska	~4K	0.81×
23	Minnesota	~10K	0.80×
24	Mississippi	~6K	0.80×
25	Arkansas	~6K	0.78×
26	Iowa	~6K	0.77×
27	Kansas	~6K	0.77×
28	Illinois	~20K	0.74×
29	Colorado	~10K	0.74×
30	Oregon	~8K	0.74×
31	Washington	~10K	0.73×
32	Louisiana	~9K	0.73×
33	Oklahoma	~8K	0.73×
34	Utah	~6K	0.73×
35	Nevada	~7K	0.72×
36	Kentucky	~9K	0.71×
37	Wisconsin	~10K	0.70×
38	Florida	~40K	0.69×
39	South Carolina	~10K	0.69×
40	Alabama	~9K	0.69×
41	Missouri	~10K	0.68×
42	California	~70K	0.67×
43	North Carolina	~20K	0.66×
44	Tennessee	~10K	0.66×
45	Indiana	~10K	0.65×
46	Texas	~50K	0.64×
47	Georgia	~20K	0.63×
48	Michigan	~20K	0.63×
49	Ohio	~20K	0.62×
50	Arizona	~10K	0.62×

Affinity by region — University of Massachusetts Boston, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Massachusetts Boston audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Massachusetts Boston audience
#	Interest	Category	×
01	Ceres Brewery	Food & Beverages	72.97×
02	Chiwetel Ejiofor	Movies & TV	19.12×
03	FlightAware	Travel & Leisure	17.54×
04	Lavazza	Food & Beverages	17.33×
05	Brigitte Bardot	Movies & TV	14.91×
06	Bobby Lee	Movies & TV	13.36×
07	Office 365	Technology & Electronics	9.06×
08	Boston Bruins	Sports	8.07×
09	Data science	Business & Career	6.58×
10	Joe Rogan	Sports	6.20×
11	Boston Red Sox	Sports	5.00×
12	Public transport	Cars & Mobility	3.77×
13	Dunkin' Donuts	Food & Beverages	3.62×
14	Mixed martial arts	Sports	3.47×
15	Innovation	Business & Career	3.12×
16	Nonprofit organization	Politics & Society	2.11×
17	CNN	Movies & TV	1.98×
18	Alcoholic beverages	Food & Beverages	1.65×
19	Cooking	Food & Beverages	1.59×
20	X	Internet & Social Media	1.52×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Massachusetts Boston audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by University of Massachusetts Boston audience · What stands out
Trait	Cluster	Score
Spirituality	BALANCE	1.61×
Individualism	JOY	1.56×
Career Orientation	POWER	1.55×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by University of Massachusetts Boston audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.64×
Pet Ownership	JOY	0.74×
Design Affinity	PREMIUM	0.84×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does University of Massachusetts Boston have in United States?

University of Massachusetts Boston has an estimated audience of 958,239 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of University of Massachusetts Boston fans?

26.3% of University of Massachusetts Boston fans are female, 73.7% are male, with an average age of 40.5 years.

Which brands do University of Massachusetts Boston fans like most?

University of Massachusetts Boston fans show strongest brand affinity for Ceres Brewery (72.97×), FlightAware (17.54×), and Chiwetel Ejiofor (19.12×) over the country average.

Where do University of Massachusetts Boston fans live in United States?

University of Massachusetts Boston fans in United States are most concentrated in Massachusetts (reach ~200K), California (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do University of Massachusetts Boston fans also like?

Beyond University of Massachusetts Boston itself, the audience over-indexes on FlightAware (17.54×), Chiwetel Ejiofor (19.12×), Office 365 (9.06×), and Brigitte Bardot (14.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Massachusetts Boston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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