University of Massachusetts Boston Audience in United States
University of Massachusetts Boston has an estimated audience of 958,239 people in United States. 26.3% are female, 73.7% are male, average age 40.5. Top regions: Massachusetts, California, New York. Top brand affinities: Alaska, Israel, Nationality, Jeep Grand Cherokee (WJ), UTSA Roadrunners.
The average University of Massachusetts Boston fan in United States is 40.5 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, New York. Top brand affinities include Alaska, Israel, Nationality, with strongest over-indexing on Alaska (6.99× the country average). Demographically, the University of Massachusetts Boston audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of Massachusetts Boston fans
| Metric | Value |
|---|---|
| Female | 26.3% |
| Male | 73.7% |
| Average age | 40.5 |
| Estimated audience size | 958,239 |
Audience persona
The typical University of Massachusetts Boston fan in United States is more male, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Massachusetts | 200,631 | 10.63× |
| California | 70,658 | 0.67× |
| New York | 68,776 | 1.28× |
| Texas | 48,718 | 0.59× |
| Florida | 42,461 | 0.65× |
| New Jersey | 33,174 | 1.36× |
| Connecticut | 28,432 | 2.96× |
| Pennsylvania | 28,280 | 0.88× |
| Illinois | 22,007 | 0.69× |
| Virginia | 20,814 | 0.89× |
| Maryland | 18,631 | 1.13× |
| North Carolina | 17,173 | 0.6× |
| Georgia | 16,137 | 0.55× |
| Ohio | 15,303 | 0.52× |
| Michigan | 13,034 | 0.52× |
| Washington | 12,590 | 0.65× |
| New Hampshire | 10,008 | 2.65× |
| Minnesota | 9,991 | 0.73× |
| Rhode Island | 8,979 | 2.94× |
| Colorado | 8,649 | 0.57× |
| Arizona | 8,428 | 0.43× |
| Tennessee | 8,404 | 0.44× |
| Missouri | 8,301 | 0.54× |
| Maine | 7,833 | 2.28× |
| Indiana | 7,246 | 0.41× |
| South Carolina | 7,074 | 0.49× |
| Wisconsin | 6,806 | 0.47× |
| Oregon | 5,665 | 0.52× |
| Alabama | 5,082 | 0.38× |
| Louisiana | 5,047 | 0.41× |
| Oklahoma | 4,731 | 0.44× |
| Iowa | 4,361 | 0.55× |
| Kentucky | 4,260 | 0.35× |
| Nevada | 3,826 | 0.41× |
| Vermont | 3,817 | 2.27× |
| Kansas | 3,799 | 0.5× |
| Washington, District of Columbia | 3,592 | 1.25× |
| Utah | 3,529 | 0.41× |
| Hawaii | 3,459 | 0.84× |
| Arkansas | 3,396 | 0.43× |
| Mississippi | 2,780 | 0.35× |
| Idaho | 2,473 | 0.51× |
| New Mexico | 2,380 | 0.5× |
| Nebraska | 2,161 | 0.45× |
| Delaware | 1,908 | 0.72× |
| West Virginia | 1,817 | 0.41× |
| Alaska | 1,432 | 0.7× |
| Montana | 1,165 | 0.44× |
| South Dakota | 1,068 | 0.48× |
| North Dakota | 960 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 6.99× | Travel & Leisure |
| Israel | 5.83× | Travel & Leisure |
| Nationality | 3.63× | Politics & Society |
| Jeep Grand Cherokee (WJ) | 10.29× | Cars & Mobility |
| UTSA Roadrunners | 65.77× | Sports |
| Dog breed | 1.54× | Pets & Animals |
| Elsword | 19.97× | Games |
| Google Photos | 2.59× | Technology & Electronics |
| Minnesota | 1.74× | Travel & Leisure |
| Jill Scott | 5.03× | Music & Radio |
| Keegan Bradley | 5.23× | Sports |
| Captain America (1990 film) | 3.09× | Movies & TV |
| Insulin index | 9.35× | Health |
| Wikia | 2.07× | Internet & Social Media |
| Justice | 1.72× | Politics & Society |
| Kansas | 1.55× | Travel & Leisure |
| Sinaloa | 2.17× | Travel & Leisure |
| Nebraska Cornhuskers football | 2.13× | Sports |
| Glossier | 3.13× | Beauty & Wellness |
| Solitaire Journey | 18.57× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.49 |
| Luxury Orientation | PREMIUM | 1.45 |
| Early Adopter Mentality | POWER | 1.3 |
| Extroversion | THRILL | 1.24 |
| Sustainability | BALANCE | 1.2 |
| Individualism | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.9% |
| Canada | 5.7% |
| United Kingdom | 5.0% |
See University of Massachusetts Boston audiences in other countries
- University of Massachusetts Boston — Germany
- University of Massachusetts Boston — United Kingdom
- University of Massachusetts Boston — France
- University of Massachusetts Boston — Italy
- University of Massachusetts Boston — Spain
- University of Massachusetts Boston — Brazil
- University of Massachusetts Boston — Japan
- University of Massachusetts Boston — South Korea
- University of Massachusetts Boston — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does University of Massachusetts Boston have in United States?
University of Massachusetts Boston has an estimated audience of 958,239 people in United States, concentrated in Massachusetts and California.
What is the gender split and age of University of Massachusetts Boston fans?
26.3% of University of Massachusetts Boston fans are female, 73.7% are male, with an average age of 40.5 years.
Which brands do University of Massachusetts Boston fans like most?
University of Massachusetts Boston fans show strongest brand affinity for Alaska (6.99×), Israel (5.83×), and Nationality (3.63×) over the country average.
Where do University of Massachusetts Boston fans live in United States?
University of Massachusetts Boston fans in United States are most concentrated in Massachusetts (reach 200,631), California (reach 70,658), and New York (reach 68,776). These three regions account for the largest share of the active audience.
What other brands do University of Massachusetts Boston fans also like?
Beyond University of Massachusetts Boston itself, the audience over-indexes on Israel (5.83×), Nationality (3.63×), Jeep Grand Cherokee (WJ) (10.29×), and UTSA Roadrunners (65.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for University of Massachusetts Boston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.