Connecticut Audience in United States

Connecticut logo

Connecticut has an estimated audience of 14,234,726 people in United States. 57.8% are female, 42.2% are male, average age 43.2. Top regions: Connecticut, New York, California. Top brand affinities: Goop, Alaska, Governor of Michigan, Wok, Grinch.

The average Connecticut fan in United States is 43.2 years old, more female, and lives primarily in Connecticut. The audience is concentrated in Connecticut, New York, California. Top brand affinities include Goop, Alaska, Governor of Michigan, with strongest over-indexing on Goop (13.28× the country average). Demographically, the Connecticut audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Connecticut fans

Demographic split for Connecticut audience in United States
MetricValue
Female57.8%
Male42.2%
Average age43.2
Estimated audience size14,234,726

Audience persona

The typical Connecticut fan in United States is more female, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Connecticut in United States
RegionReachAffinity
Connecticut1,408,0949.86×
New York1,304,4551.64×
California1,113,9460.71×
Florida963,6261×
Texas896,9730.73×
Massachusetts479,9071.71×
New Jersey472,2271.3×
Pennsylvania454,6130.95×
North Carolina382,0480.89×
Georgia357,0230.81×
Illinois341,6610.72×
Virginia339,7540.98×
Ohio311,2630.71×
Michigan250,4540.67×
Arizona239,4960.82×
Maryland235,7000.96×
Washington208,7320.73×
Tennessee194,9870.68×
South Carolina180,4290.84×
Indiana176,4230.68×
Colorado166,6680.74×
Minnesota147,1050.72×
Alabama146,9710.74×
Missouri141,7770.62×
Wisconsin134,2410.63×
Louisiana120,3320.66×
Kentucky112,9130.63×
Oregon112,8450.69×
Oklahoma96,9160.61×
Nevada91,9580.67×
Rhode Island91,3182.02×
Utah91,1730.72×
Iowa76,8920.66×
Kansas74,1150.66×
New Hampshire71,6941.28×
Arkansas68,8600.59×
Mississippi67,0540.57×
Maine64,4771.26×
Washington, District of Columbia49,9891.17×
Nebraska43,8440.61×
New Mexico41,1690.58×
Idaho40,3320.56×
West Virginia38,0890.57×
Hawaii37,6320.62×
Delaware35,4610.9×
Vermont32,9861.32×
Montana21,6920.55×
Alaska19,5960.64×
South Dakota18,4890.56×
North Dakota15,8790.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Connecticut audience
BrandAffinityCategory
Goop13.28×Internet & Social Media
Alaska4.15×Travel & Leisure
Governor of Michigan15.37×Politics & Society
Wok12.13×Food & Beverages
Grinch6.55×Movies & TV
Vocal harmony7.35×Music & Radio
headspace14.68×Health
Google Home9.74×Technology & Electronics
Hibachi11.33×Food & Beverages
Grace Slick12.04×Music & Radio
Cherish (group)14.81×Music & Radio
Israel2.68×Travel & Leisure
El Paso County, Colorado14.62×Travel & Leisure
Kikar HaShabbat18.61×News
Fairy godmother8.12×Literature
No Escape (1994 film)12.06×Movies & TV
Hipster10.22×Politics & Society
Guitarist (magazine)11.83×Music & Radio
TV Fanatic10.87×Movies & TV
Historic site3.8×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Connecticut audience
TraitClusterScore
Community OrientationOPEN1.34
PatriotismCONSERVATISM1.32
ExtroversionTHRILL1.25
TravellingTHRILL1.18
IndulgenceJOY1.16
Sports ActivityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Connecticut
CountryShare
United States82.2%
Canada3.0%
United Kingdom1.9%

See Connecticut audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Connecticut have in United States?

Connecticut has an estimated audience of 14,234,726 people in United States, concentrated in Connecticut and New York.

What is the gender split and age of Connecticut fans?

57.8% of Connecticut fans are female, 42.2% are male, with an average age of 43.2 years.

Which brands do Connecticut fans like most?

Connecticut fans show strongest brand affinity for Goop (13.28×), Alaska (4.15×), and Governor of Michigan (15.37×) over the country average.

Where do Connecticut fans live in United States?

Connecticut fans in United States are most concentrated in Connecticut (reach 1,408,094), New York (reach 1,304,455), and California (reach 1,113,946). These three regions account for the largest share of the active audience.

What other brands do Connecticut fans also like?

Beyond Connecticut itself, the audience over-indexes on Alaska (4.15×), Governor of Michigan (15.37×), Wok (12.13×), and Grinch (6.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Connecticut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.