New England Audience in United States

New England logo

New England has an estimated audience of 20,006,433 people in United States. 57.4% are female, 42.6% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Alaska, Wok, headspace.

The average New England fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Alaska, with strongest over-indexing on Goop (12.76× the country average). Demographically, the New England audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of New England fans

Demographic split for New England audience in United States
MetricValue
Female57.4%
Male42.6%
Average age43.7
Estimated audience size20,006,433

Audience persona

The typical New England fan in United States is more female, around 43.7 years old, with strong Sustainability tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for New England in United States
RegionReachAffinity
California1,799,5550.82×
Texas1,540,4620.9×
Florida1,242,4230.92×
Massachusetts1,192,5403.03×
New York1,085,6480.97×
Pennsylvania558,2360.83×
Georgia529,1550.86×
North Carolina513,9200.85×
Illinois507,8200.76×
Connecticut460,2472.29×
Ohio458,7030.74×
New Jersey435,9090.86×
Virginia418,1810.86×
Michigan392,2830.75×
Washington348,1770.87×
Arizona319,1910.78×
Tennessee316,3150.79×
Maryland303,6260.88×
Indiana261,0470.71×
Missouri248,1850.77×
Colorado243,0440.77×
New Hampshire241,3343.06×
South Carolina223,7610.74×
Maine209,0312.92×
Minnesota198,2050.69×
Louisiana193,9530.75×
Wisconsin192,9050.64×
Alabama186,7650.67×
Kentucky180,0850.72×
Oregon179,8350.78×
Rhode Island170,4542.68×
Oklahoma163,3790.74×
Utah146,2590.82×
Nevada136,6200.71×
Arkansas116,4980.71×
Kansas114,7150.73×
Iowa111,8080.68×
Mississippi111,3260.68×
Vermont83,2592.37×
Idaho73,1140.73×
Nebraska70,4780.7×
New Mexico67,9500.68×
West Virginia66,8590.72×
Hawaii63,1790.73×
Washington, District of Columbia57,1850.95×
North Dakota43,4371.06×
Delaware40,4110.73×
Montana38,8050.7×
Alaska29,7450.7×
South Dakota28,6150.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New England audience
BrandAffinityCategory
Goop12.76×Internet & Social Media
Governor of Michigan15.9×Politics & Society
Alaska3.46×Travel & Leisure
Wok12.19×Food & Beverages
headspace16.52×Health
Google Home10.43×Technology & Electronics
Cherish (group)16.67×Music & Radio
Grinch6.04×Movies & TV
Vocal harmony6.77×Music & Radio
Hibachi11.48×Food & Beverages
Grace Slick12.46×Music & Radio
Kikar HaShabbat23.27×News
Israel2.65×Travel & Leisure
Fairy godmother9.1×Literature
Hipster10.79×Politics & Society
El Paso County, Colorado14.37×Travel & Leisure
Guitarist (magazine)11.75×Music & Radio
TV Fanatic10.87×Movies & TV
Historic site4.31×Arts & Culture
Ira Glass16.71×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New England audience
TraitClusterScore
SustainabilityBALANCE1.37
ExtroversionTHRILL1.34
Community OrientationOPEN1.31
TravellingTHRILL1.28
PatriotismCONSERVATISM1.26
Design AffinityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for New England
CountryShare
United States70.4%
United Kingdom7.8%
Canada2.9%

See New England audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does New England have in United States?

New England has an estimated audience of 20,006,433 people in United States, concentrated in California and Texas.

What is the gender split and age of New England fans?

57.4% of New England fans are female, 42.6% are male, with an average age of 43.7 years.

Which brands do New England fans like most?

New England fans show strongest brand affinity for Goop (12.76×), Governor of Michigan (15.9×), and Alaska (3.46×) over the country average.

Where do New England fans live in United States?

New England fans in United States are most concentrated in California (reach 1,799,555), Texas (reach 1,540,462), and Florida (reach 1,242,423). These three regions account for the largest share of the active audience.

What other brands do New England fans also like?

Beyond New England itself, the audience over-indexes on Governor of Michigan (15.9×), Alaska (3.46×), Wok (12.19×), and headspace (16.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New England. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.