Rascasse Audience Intelligence

New England Audience in United States

A data profile of the people who buy, follow and care about New England in United States — modelled from more than twelve digital signal sources. New England has an estimated audience of 20,006,433 people in United States.

#35among Region in United States#83among POI in United States#143in Travel & Leisure

The average New England fan in United States is 43.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Pinterest, Mortgage loans, with strongest over-indexing on FedEx (3.95× the country average).

Demographically, the New England audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New England fan in United States is more female, around 43.7 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New England profile in United States.

Audience size
20M
in United States
Gender
57.4%♀
42.6% male
Age
43.7
average years
Country rank
#1653
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New England fans

57.4% are female, 42.6% are male, average age 43.7.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for New England audience in United States
MetricValue
Female57.4%
Male42.6%
Average age43.7
Estimated audience size20,006,433
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the New England audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3919%
40-4923%
50+31%
Fig. 04

Worldwide distribution

70.4%

of the worldwide New England audience comes from United States.

Worldwide audience distribution share by country for New England
CountryShare
United States70.4%
United Kingdom7.8%
Canada2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New England audience in United States is strongest.

Fig. 05

Top regions by affinity

New England fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~200K2.78×
02Maine~200K2.64×
03Massachusetts~1M2.63×
04Rhode Island~200K2.46×
05Vermont~80K2.23×
06Connecticut~400K2.07×
07North Dakota~70K1.66×
08Washington~400K0.95×
09Texas~1.5M0.92×
10New York~1M0.90×
11Maryland~300K0.89×
12Florida~1M0.88×
13Virginia~400K0.87×
14Washington, District of Columbia~50K0.87×
15Georgia~500K0.85×
16North Carolina~500K0.85×
17New Jersey~400K0.85×
18California~2M0.83×
19Colorado~300K0.83×
20Utah~100K0.83×
21Alaska~40K0.83×
22Pennsylvania~600K0.82×
23Illinois~500K0.82×
24Arizona~300K0.82×
25Hawaii~70K0.81×
26Louisiana~200K0.80×
27Missouri~300K0.79×
28South Carolina~200K0.79×
29Oregon~200K0.79×
30Idaho~80K0.79×
31Montana~40K0.79×
32Delaware~40K0.79×
33Tennessee~300K0.78×
34South Dakota~40K0.78×
35Oklahoma~200K0.77×
36West Virginia~70K0.77×
37Kentucky~200K0.76×
38Nevada~100K0.76×
39Kansas~100K0.76×
40New Mexico~80K0.76×
41Mississippi~100K0.75×
42Nebraska~80K0.75×
43Ohio~500K0.74×
44Michigan~400K0.73×
45Indiana~300K0.73×
46Iowa~100K0.73×
47Arkansas~100K0.73×
48Minnesota~200K0.72×
49Alabama~200K0.69×
50Wisconsin~200K0.67×
Fig. 06

Affinity by region

Affinity by region — New England, United States
0.67×1.00×2.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New England audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New England audience
#·InterestCategoryAffinity×
01George ClooneyMovies & TV5.98×
02FedExBusiness & Career3.95×
03Weather forecastingHome & Garden3.93×
04QVCMovies & TV3.92×
05LotteryGames3.91×
06Sustainable energyHome & Garden3.90×
07Renewable energyBusiness & Career3.42×
08First class travelTravel & Leisure2.77×
09Mortgage loansBusiness & Career2.66×
10Solar energyHome & Garden2.54×
11PinterestInternet & Social Media2.30×
12Discount storesShopping2.30×
13TV game showsMovies & TV2.28×
14SubwayFood & Beverages2.02×
15Shopping mallsShopping1.98×
16AirbnbTravel & Leisure1.84×
17McDonald'sFood & Beverages1.71×
18Planet FitnessSports1.66×
19BarbecueFood & Beverages1.63×
20FurnitureHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New England audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New England audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.88×
Convenience OrientationPREMIUM1.76×
PatriotismCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New England audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.86×
Pet OwnershipJOY0.92×
DIY MentalityTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New England have in United States?

New England has an estimated audience of 20,006,433 people in United States, concentrated in California and Texas.

02

What is the gender split and age of New England fans?

57.4% of New England fans are female, 42.6% are male, with an average age of 43.7 years.

03

Which brands do New England fans like most?

New England fans show strongest brand affinity for FedEx (3.95×), Pinterest (2.3×), and Mortgage loans (2.66×) over the country average.

04

Where do New England fans live in United States?

New England fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do New England fans also like?

Beyond New England itself, the audience over-indexes on Pinterest (2.3×), Mortgage loans (2.66×), Sustainable energy (3.9×), and Renewable energy (3.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See New England audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New England. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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