Rascasse Audience Intelligence

New England Audience in Germany

A data profile of the people who buy, follow and care about New England in Germany — modelled from more than twelve digital signal sources. New England has an estimated audience of 255,376 people in Germany.

#184among Region in Germany#1881among POI in Germany#1586in Travel & Leisure

The average New England fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include DirecTV, Electric heating, SpVgg Greuther Fürth, with strongest over-indexing on DirecTV (15× the country average).

Demographically, the New England audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical New England fan in Germany is balanced, around 40.2 years old, with strong Risk Appetite tendencies and a notable affinity for DirecTV.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New England profile in Germany.

Audience size
255K
in Germany
Gender
51.8%♀
48.2% male
Age
40.2
average years
Country rank
#19387
POI in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New England fans

51.8% are female, 48.2% are male, average age 40.2.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for New England audience in Germany
MetricValue
Female51.8%
Male48.2%
Average age40.2
Estimated audience size255,376
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the New England audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4924%
50+19%
Fig. 04

Worldwide distribution

0.9%

of the worldwide New England audience comes from Germany.

Worldwide audience distribution share by country for New England
CountryShare
United States70.4%
United Kingdom7.8%
Canada2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New England audience in Germany is strongest.

Fig. 05

Top regions by affinity

New England fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~30K1.24×
02Bayern~50K1.14×
03Berlin~10K1.13×
04Hessen~20K1.08×
05Rheinland-Pfalz~10K1.08×
06Hamburg~6K1.06×
07Bremen~2K1.02×
08Schleswig-Holstein~9K1.01×
09Baden-Württemberg~30K1.00×
10Nordrhein-Westfalen~50K0.95×
11Thüringen~6K0.95×
12Saarland~3K0.95×
13Brandenburg~7K0.94×
14Mecklenburg-Vorpommern~5K0.94×
15Sachsen~10K0.93×
16Sachsen-Anhalt~6K0.88×
Fig. 06

Affinity by region

Affinity by region — New England, Germany
0.88×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New England audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New England audience
#·InterestCategoryAffinity×
01EmbraerCars & Mobility33.80×
02DirecTVMovies & TV15.00×
03José MourinhoSports15.00×
04Electric heatingHome & Garden11.20×
05Krefeld PinguineSports10.24×
06SpVgg Greuther FürthSports9.06×
07Ice Hockey World ChampionshipsSports8.60×
08Jimmy KimmelMovies & TV8.14×
09Kölner HaieSports7.63×
10Dominican RepublicTravel & Leisure7.03×
11HertzCars & Mobility6.69×
12Dua LipaMusic & Radio5.94×
13Mel GibsonMovies & TV5.30×
14SnorkelingSports4.97×
15Ligue 1Sports3.94×
16SkyscannerTravel & Leisure3.80×
17Maine CoonPets & Animals3.59×
18HugendubelShopping2.85×
19CanadaTravel & Leisure2.70×
20Müller (company)Food & Beverages1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New England audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New England audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.89×
TravellingTHRILL1.86×
ExtroversionTHRILL1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New England audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.67×
IndulgenceJOY0.83×
Healthy LifestyleBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New England have in Germany?

New England has an estimated audience of 255,376 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of New England fans?

51.8% of New England fans are female, 48.2% are male, with an average age of 40.2 years.

03

Which brands do New England fans like most?

New England fans show strongest brand affinity for DirecTV (15×), Electric heating (11.2×), and SpVgg Greuther Fürth (9.06×) over the country average.

04

Where do New England fans live in Germany?

New England fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do New England fans also like?

Beyond New England itself, the audience over-indexes on Electric heating (11.2×), SpVgg Greuther Fürth (9.06×), Embraer (33.8×), and Dua Lipa (5.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See New England audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for New England. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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