New England Audience in Germany
New England has an estimated audience of 255,376 people in Germany. 51.8% are female, 48.2% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Golden Gate, Jura Mountains, Goes, Israel, Dog breed.
The average New England fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Golden Gate, Jura Mountains, Goes, with strongest over-indexing on Golden Gate (15× the country average). Demographically, the New England audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of New England fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 40.2 |
| Estimated audience size | 255,376 |
Audience persona
The typical New England fan in Germany is balanced, around 40.2 years old, with strong Travelling tendencies and a notable affinity for Golden Gate.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,508 | 0.98× |
| Bayern | 50,746 | 1.24× |
| Baden-Württemberg | 36,812 | 1.06× |
| Niedersachsen | 24,395 | 0.98× |
| Hessen | 23,046 | 1.18× |
| Berlin | 14,338 | 1.26× |
| Rheinland-Pfalz | 14,287 | 1.12× |
| Sachsen | 11,237 | 0.9× |
| Schleswig-Holstein | 8,651 | 0.94× |
| Brandenburg | 7,372 | 0.93× |
| Hamburg | 6,400 | 1.11× |
| Thüringen | 5,673 | 0.87× |
| Sachsen-Anhalt | 5,137 | 0.78× |
| Mecklenburg-Vorpommern | 3,630 | 0.74× |
| Saarland | 2,896 | 0.92× |
| Bremen | 2,173 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Golden Gate | 15× | Games |
| Jura Mountains | 15× | Travel & Leisure |
| Goes | 2.05× | Travel & Leisure |
| Israel | 3.3× | Travel & Leisure |
| Dog breed | 1.5× | Pets & Animals |
| Gauri Khan | 15× | Movies & TV |
| Graham Greene (actor) | 5.69× | |
| Rajasthan | 15× | Travel & Leisure |
| Elgato Gaming | 11.09× | Games |
| Stradivarius | 1.97× | Shopping |
| St Matthew Passion | 15× | |
| Preacher (comics) | 7.56× | Literature |
| Cynthia Erivo | 4.63× | Movies & TV |
| Corona (band) | 2.49× | Music & Radio |
| Christmas Gift | 1.57× | Kids & Family |
| Hypertext | 2.65× | Technology & Electronics |
| Este, Veneto | 2.25× | Travel & Leisure |
| JVC Kenwood | 15× | Technology & Electronics |
| KLIX (AM) | 2.06× | Music & Radio |
| Nurse education | 1.98× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.15 |
| Design Affinity | PREMIUM | 2.11 |
| Sustainability | BALANCE | 2.08 |
| Pet Ownership | JOY | 2.02 |
| Risk Appetite | THRILL | 1.91 |
| Extroversion | THRILL | 1.87 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.4% |
| United Kingdom | 7.8% |
| Canada | 2.9% |
See New England audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does New England have in Germany?
New England has an estimated audience of 255,376 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New England fans?
51.8% of New England fans are female, 48.2% are male, with an average age of 40.2 years.
Which brands do New England fans like most?
New England fans show strongest brand affinity for Golden Gate (15×), Jura Mountains (15×), and Goes (2.05×) over the country average.
Where do New England fans live in Germany?
New England fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,508), Bayern (reach 50,746), and Baden-Württemberg (reach 36,812). These three regions account for the largest share of the active audience.
What other brands do New England fans also like?
Beyond New England itself, the audience over-indexes on Jura Mountains (15×), Goes (2.05×), Israel (3.3×), and Dog breed (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New England. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.