Rascasse Audience Intelligence

Big Y World Class Market Target Market in United States

A data profile of the people who buy, follow and care about Big Y World Class Market in United States — modelled from more than twelve digital signal sources. Big Y World Class Market has an estimated audience of 2,381,321 people in United States.

#1247among Brand in United States#975in Business & Career

The average Big Y World Class Market fan in United States is 42.2 years old, more female, and lives primarily in Connecticut.

The audience is concentrated in Connecticut, Massachusetts, New York.

Top brand affinities include QVC, Ceres Brewery, Weather forecasting, with strongest over-indexing on QVC (10.04× the country average).

Demographically, the Big Y World Class Market audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big Y World Class Market fan in United States is more female, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for QVC.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Y World Class Market profile in United States.

Audience size
2.4M
in United States
Gender
65.2%♀
34.8% male
Age
42.2
average years
Country rank
#12388
Brand in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Big Y World Class Market

65.2% are female, 34.8% are male, average age 42.2.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Big Y World Class Market audience in United States
MetricValue
Female65.2%
Male34.8%
Average age42.2
Estimated audience size2,381,321
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Big Y World Class Market audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3922%
40-4924%
50+25%
Fig. 04

Worldwide distribution

98.2%

of the worldwide Big Y World Class Market audience comes from United States.

Worldwide audience distribution share by country for Big Y World Class Market
CountryShare
United States98.2%
Canada0.4%
India0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Y World Class Market audience in United States is strongest.

Fig. 05

Top regions by affinity

Big Y World Class Market customers by region in United States
#RegionReachAffinity×
01Connecticut~100K34.33×
02Massachusetts~100K12.24×
03Rhode Island~3K1.92×
04North Dakota<1K0.72×
05Wyoming<1K0.72×
06Alaska<1K0.71×
07Montana<1K0.66×
08South Dakota<1K0.65×
09Vermont<1K0.63×
10Mississippi~2K0.61×
11New Mexico~1K0.59×
12Nebraska~1K0.57×
13Hawaii~1K0.57×
14Idaho~1K0.50×
15Arkansas~2K0.43×
16Oklahoma~2K0.41×
17West Virginia<1K0.41×
18New Hampshire<1K0.41×
19Delaware<1K0.40×
20Louisiana~2K0.39×
21Nevada~2K0.39×
22Kansas~1K0.39×
23Alabama~2K0.38×
24Utah~1K0.36×
25Wisconsin~2K0.29×
26Maine<1K0.27×
27Iowa<1K0.25×
28New York~6K0.24×
29Minnesota~1K0.24×
30Kentucky~1K0.24×
31Oregon~1K0.23×
32Missouri~2K0.22×
33Arizona~2K0.20×
34Tennessee~2K0.19×
35Colorado~1K0.17×
36South Carolina~1K0.17×
37Indiana~1K0.16×
38New Jersey~2K0.15×
39Washington~1K0.15×
40Maryland~1K0.14×
41Illinois~2K0.11×
42Georgia~1K0.11×
43Ohio~1K0.11×
44Michigan~1K0.11×
45Virginia~1K0.11×
46Pennsylvania~1K0.10×
47North Carolina~1K0.10×
48Texas~3K0.07×
49Florida~2K0.07×
50California~3K0.06×
Fig. 06

Affinity by region

Affinity by region — Big Y World Class Market, United States
0.06×1.00×34.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Y World Class Market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Y World Class Market audience
#·InterestCategoryAffinity×
01Ceres BreweryFood & Beverages49.12×
02QVCMovies & TV10.04×
03OrangeTechnology & Electronics10.01×
04Boston BruinsSports8.41×
05Weather forecastingHome & Garden8.05×
06Garden centreHome & Garden7.19×
07LotteryGames5.78×
08Boston Red SoxSports4.61×
09FedExBusiness & Career4.54×
10Obsessed (2009 film)Movies & TV4.45×
11Dunkin' DonutsFood & Beverages4.41×
12Discount storesShopping4.09×
13Mortgage loansBusiness & Career3.55×
14PinterestInternet & Social Media2.95×
15Shopping mallsShopping2.77×
16SupermarketShopping2.75×
17SubwayFood & Beverages2.45×
18Organic foodFood & Beverages2.43×
19McDonald'sFood & Beverages2.39×
20FurnitureHome & Garden1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Y World Class Market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big Y World Class Market audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.30×
Family OrientationCONSERVATISM2.07×
PatriotismCONSERVATISM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big Y World Class Market audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
Risk AppetiteTHRILL0.80×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Big Y World Class Market's target market in United States?

Big Y World Class Market's target market in United States covers an estimated 2,381,321 people, concentrated in Connecticut and Massachusetts.

02

What is the gender split and age of Big Y World Class Market customers?

65.2% of the Big Y World Class Market audience are female, 34.8% are male, with an average age of 42.2 years.

03

Which brands do Big Y World Class Market fans like most?

Big Y World Class Market fans show strongest brand affinity for QVC (10.04×), Ceres Brewery (49.12×), and Weather forecasting (8.05×) over the country average.

04

Where do Big Y World Class Market fans live in United States?

Big Y World Class Market fans in United States are most concentrated in Connecticut (reach ~100K), Massachusetts (reach ~100K), and New York (reach ~6K). These three regions account for the largest share of the active audience.

05

What other brands do Big Y World Class Market fans also like?

Beyond Big Y World Class Market itself, the audience over-indexes on Ceres Brewery (49.12×), Weather forecasting (8.05×), Pinterest (2.95×), and FedEx (4.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Big Y World Class Market audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Y World Class Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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