Big Y World Class Market Audience in United States

Big Y World Class Market has an estimated audience of 298,355 people in United States. 65.2% are female, 34.8% are male, average age 42.2. Top regions: Connecticut, Massachusetts, New York. Top brand affinities: Vanessa Kirby, Autism Awareness, PSV Eindhoven, Amanda Seyfried, Diabetes mellitus awareness.

The average Big Y World Class Market fan in United States is 42.2 years old, more female, and lives primarily in Connecticut. The audience is concentrated in Connecticut, Massachusetts, New York. Top brand affinities include Vanessa Kirby, Autism Awareness, PSV Eindhoven, with strongest over-indexing on Vanessa Kirby (20× the country average). Demographically, the Big Y World Class Market audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Urban Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Big Y World Class Market fans

Demographic split for Big Y World Class Market audience in United States
MetricValue
Female65.2%
Male34.8%
Average age42.2
Estimated audience size298,355

Audience persona

The typical Big Y World Class Market fan in United States is more female, around 42.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Vanessa Kirby.

Top regions in United States

Top regions ranked by reach for Big Y World Class Market in United States
RegionReachAffinity
Connecticut149,94134.54×
Massachusetts103,22012.11×
New York6,9010.29×
Rhode Island2,0861.51×
New Jersey1,5980.15×
Florida1,1170.04×
Pennsylvania9920.07×
California8320.02×
Virginia7200.07×
Texas6680.02×
New Hampshire6670.39×
Michigan5490.05×
North Carolina5070.04×
Ohio4880.04×
Vermont4350.57×
Georgia4320.03×
Maryland4170.06×
Illinois3660.03×
Maine3050.2×
Indiana2710.03×
South Carolina2700.04×
Iowa2560.07×
Washington2530.03×
Missouri2260.03×
Tennessee2070.02×
Washington, District of Columbia1910.15×
Kentucky1810.03×
Colorado1760.03×
Arizona1700.02×
Oregon1480.03×
Minnesota1420.02×
Wisconsin1070.02×
Louisiana930.02×
Oklahoma870.02×
Kansas800.02×
Alabama760.01×
Utah730.02×
West Virginia710.04×
Delaware670.06×
Arkansas640.02×
Nevada570.01×
Idaho470.02×
Mississippi450.01×
Nebraska360.02×
New Mexico320.01×
Alaska320.03×
Hawaii310.02×
South Dakota270.03×
Montana270.02×
North Dakota260.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big Y World Class Market audience
BrandAffinityCategory
Vanessa Kirby20×Movies & TV
Autism Awareness13.01×Health
PSV Eindhoven49.5×Sports
Amanda Seyfried14.39×Movies & TV
Diabetes mellitus awareness8.63×Health
Enterprise Rent-A-Car7.73×Cars & Mobility
Ceres Brewery45.61×Food & Beverages
Singer-songwriter4.01×Music & Radio
Microblogging8.83×Technology & Electronics
Carey Mulligan19.97×Movies & TV
Boston Red Sox7.12×Sports
Income tax9.16×Business & Career
Boston Bruins8.98×Sports
MSN2.6×News
Dunkin' Donuts3.67×Food & Beverages
Google Maps2.36×Internet & Social Media
Staples (Canada)3.07×Business & Career
Capital One2.28×Business & Career
Indeed.com2.22×Business & Career
Alamo Rent a Car10.11×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big Y World Class Market audience
TraitClusterScore
Urban LifestyleOPEN1.46
Pet OwnershipJOY1.19
Price SensitivityPREMIUM1.15
Luxury OrientationPREMIUM1.15
Convenience OrientationPREMIUM1.15
PatriotismCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Big Y World Class Market
CountryShare
United States91.5%
Canada2.1%
India1.5%

See Big Y World Class Market audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Big Y World Class Market have in United States?

Big Y World Class Market has an estimated audience of 298,355 people in United States, concentrated in Connecticut and Massachusetts.

What is the gender split and age of Big Y World Class Market fans?

65.2% of Big Y World Class Market fans are female, 34.8% are male, with an average age of 42.2 years.

Which brands do Big Y World Class Market fans like most?

Big Y World Class Market fans show strongest brand affinity for Vanessa Kirby (20×), Autism Awareness (13.01×), and PSV Eindhoven (49.5×) over the country average.

Where do Big Y World Class Market fans live in United States?

Big Y World Class Market fans in United States are most concentrated in Connecticut (reach 149,941), Massachusetts (reach 103,220), and New York (reach 6,901). These three regions account for the largest share of the active audience.

What other brands do Big Y World Class Market fans also like?

Beyond Big Y World Class Market itself, the audience over-indexes on Autism Awareness (13.01×), PSV Eindhoven (49.5×), Amanda Seyfried (14.39×), and Diabetes mellitus awareness (8.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Y World Class Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.