Massachusetts General Hospital Audience in United States

Massachusetts General Hospital logo

Massachusetts General Hospital has an estimated audience of 3,527,986 people in United States. 69.3% are female, 30.7% are male, average age 43.9. Top brand affinities: Public administration, Google Maps, PSV Eindhoven, Autism Awareness, Enterprise Rent-A-Car.

Top brand affinities include Public administration, Google Maps, PSV Eindhoven, with strongest over-indexing on Public administration (17.99× the country average). Demographically, the Massachusetts General Hospital audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Category: Health · Type: POI · Subtype: Stadium

Demographics of Massachusetts General Hospital fans

Demographic split for Massachusetts General Hospital audience in United States
MetricValue
Female69.3%
Male30.7%
Average age43.9
Estimated audience size3,527,986

Audience persona

The typical Massachusetts General Hospital fan in United States is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Public administration.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Massachusetts General Hospital audience
BrandAffinityCategory
Public administration17.99×Business & Career
Google Maps6.44×Internet & Social Media
PSV Eindhoven51.19×Sports
Autism Awareness12.96×Health
Enterprise Rent-A-Car8.27×Cars & Mobility
Diabetes mellitus awareness8.62×Health
Singer-songwriter4.06×Music & Radio
Microblogging8.88×Technology & Electronics
Cardiology11.04×Health
Ceres Brewery31.65×Food & Beverages
Capital One3.42×Business & Career
Indeed.com3.27×Business & Career
Ronaldinho20×Sports
Income tax9.2×Business & Career
CR Flamengo20×Sports
Primeira Liga20×Sports
FIFA World Cup2.78×Sports
Campeonato Brasileiro Série A18.62×Sports
Al Ahly SC20×Sports
Smule20×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Massachusetts General Hospital audience
TraitClusterScore
PatriotismCONSERVATISM1.89
Community OrientationOPEN1.72
Career OrientationPOWER1.58
TravellingTHRILL1.43
SpiritualityBALANCE1.38
DIY MentalityTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Massachusetts General Hospital
CountryShare
United States30.8%
Vietnam5.6%
United Kingdom4.9%

See Massachusetts General Hospital audiences in other countries

More Stadium audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Massachusetts General Hospital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.