Massachusetts General Hospital Audience in United States

Massachusetts General Hospital logo

Massachusetts General Hospital has an estimated audience of 3,527,986 people in United States. 69.3% are female, 30.7% are male, average age 43.9. Top brand affinities: Alaska, Historic site, Nationality, Natural rubber, Carnival of Souls.

Top brand affinities include Alaska, Historic site, Nationality, with strongest over-indexing on Alaska (6.9× the country average). Demographically, the Massachusetts General Hospital audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Category: Health · Type: POI · Subtype: Stadium

Demographics of Massachusetts General Hospital fans

Demographic split for Massachusetts General Hospital audience in United States
MetricValue
Female69.3%
Male30.7%
Average age43.9
Estimated audience size3,527,986

Audience persona

The typical Massachusetts General Hospital fan in United States is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Alaska.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Massachusetts General Hospital audience
BrandAffinityCategory
Alaska6.9×Travel & Leisure
Historic site10.4×Arts & Culture
Nationality3.12×Politics & Society
Natural rubber2.05×Cars & Mobility
Carnival of Souls20×Movies & TV
Israel1.99×Travel & Leisure
UTSA Roadrunners31.65×Sports
Unique Gifts1.74×Shopping
Birthday Gifts2.27×Kids & Family
Canis5.99×Pets & Animals
Maracaibo6.64×Travel & Leisure
Captain America (1990 film)2.57×Movies & TV
Home staging2.89×Home & Garden
JDSU1.66×Business & Career
Layne Staley3.39×Music & Radio
Home Delivery1.64×Food & Beverages
Panama1.9×Travel & Leisure
Hipster4.64×Politics & Society
Governor of Michigan3.56×Politics & Society
South Asian cuisine4.17×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Massachusetts General Hospital audience
TraitClusterScore
PatriotismCONSERVATISM1.89
Community OrientationOPEN1.72
Career OrientationPOWER1.58
TravellingTHRILL1.43
SpiritualityBALANCE1.38
DIY MentalityTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Massachusetts General Hospital
CountryShare
United States30.8%
Vietnam5.6%
United Kingdom4.9%

See Massachusetts General Hospital audiences in other countries

More Stadium audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Massachusetts General Hospital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.