Rascasse Audience Intelligence

Massachusetts General Hospital Audience in United States

A data profile of the people who buy, follow and care about Massachusetts General Hospital in United States — modelled from more than twelve digital signal sources. Massachusetts General Hospital has an estimated audience of 3,527,986 people in United States.

#657among POI in United States#351in Health

The average Massachusetts General Hospital fan in United States is 43.9 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, New York.

Top brand affinities include Google Maps, Public administration, Ronaldinho, with strongest over-indexing on Google Maps (6.13× the country average).

Demographically, the Massachusetts General Hospital audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Massachusetts General Hospital fan in United States is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Health · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Massachusetts General Hospital profile in United States.

Audience size
3.5M
in United States
Gender
69.3%♀
30.7% male
Age
43.9
average years
Country rank
#8951
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Massachusetts General Hospital fans

69.3% are female, 30.7% are male, average age 43.9.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Massachusetts General Hospital audience in United States
MetricValue
Female69.3%
Male30.7%
Average age43.9
Estimated audience size3,527,986
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Massachusetts General Hospital audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3918%
40-4924%
50+32%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Massachusetts General Hospital audience comes from United States.

Worldwide audience distribution share by country for Massachusetts General Hospital
CountryShare
United States30.8%
Vietnam5.6%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Massachusetts General Hospital audience in United States is strongest.

Fig. 05

Top regions by affinity

Massachusetts General Hospital fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~2.5M32.46×
02New Hampshire~60K4.03×
03Maine~20K1.84×
04Rhode Island~20K1.76×
05Vermont~7K1.11×
06Alaska~7K0.90×
07North Dakota~7K0.90×
08Connecticut~30K0.89×
09South Dakota~7K0.87×
10Montana~8K0.85×
11West Virginia~10K0.78×
12Delaware~8K0.78×
13Mississippi~20K0.77×
14Idaho~10K0.75×
15New Mexico~10K0.74×
16Hawaii~10K0.72×
17Arkansas~20K0.71×
18Nebraska~10K0.71×
19Oklahoma~30K0.67×
20Washington, District of Columbia~7K0.67×
21Kansas~20K0.65×
22Nevada~20K0.64×
23Iowa~20K0.62×
24Alabama~30K0.58×
25Utah~20K0.58×
26Louisiana~30K0.57×
27Kentucky~20K0.56×
28Oregon~20K0.52×
29South Carolina~30K0.49×
30Wisconsin~30K0.49×
31Indiana~30K0.48×
32Missouri~30K0.47×
33Maryland~30K0.46×
34Minnesota~20K0.46×
35Tennessee~30K0.45×
36Colorado~20K0.45×
37Arizona~30K0.43×
38New York~80K0.41×
39Virginia~40K0.41×
40Washington~30K0.40×
41Michigan~40K0.39×
42New Jersey~40K0.39×
43Pennsylvania~40K0.37×
44Georgia~40K0.36×
45Ohio~40K0.36×
46North Carolina~40K0.36×
47Illinois~40K0.34×
48Florida~70K0.30×
49Texas~70K0.24×
50California~90K0.23×
Fig. 06

Affinity by region

Affinity by region — Massachusetts General Hospital, United States
0.23×1.00×32.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Massachusetts General Hospital audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Massachusetts General Hospital audience
#·InterestCategoryAffinity×
01Ceres BreweryFood & Beverages26.72×
02RonaldinhoSports20.00×
03Akame ga Kill!Literature20.00×
04AmarettoFood & Beverages20.00×
05FC Schalke 04Sports15.31×
06Public administrationBusiness & Career15.17×
07SmuleMusic & Radio14.05×
08Copa LibertadoresSports12.99×
09Hugh LaurieMovies & TV10.00×
10InceptionMovies & TV9.75×
11Joey KingMovies & TV8.90×
12JumanjiMovies & TV7.96×
13CardiologyHealth7.67×
14MongoliaTravel & Leisure6.75×
15Google MapsInternet & Social Media6.13×
16North KoreaTravel & Leisure5.28×
17Anne HathawayMovies & TV3.71×
18Solar energyHome & Garden2.55×
19FIFA World CupSports2.48×
20Trader Joe'sShopping1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Massachusetts General Hospital audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Massachusetts General Hospital audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.67×
Community OrientationOPEN1.92×
Career OrientationPOWER1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Massachusetts General Hospital audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Pet OwnershipJOY0.84×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Massachusetts General Hospital have in United States?

Massachusetts General Hospital has an estimated audience of 3,527,986 people in United States, concentrated in Massachusetts and California.

02

What is the gender split and age of Massachusetts General Hospital fans?

69.3% of Massachusetts General Hospital fans are female, 30.7% are male, with an average age of 43.9 years.

03

Which brands do Massachusetts General Hospital fans like most?

Massachusetts General Hospital fans show strongest brand affinity for Google Maps (6.13×), Public administration (15.17×), and Ronaldinho (20×) over the country average.

04

Where do Massachusetts General Hospital fans live in United States?

Massachusetts General Hospital fans in United States are most concentrated in Massachusetts (reach ~2.5M), California (reach ~90K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Massachusetts General Hospital fans also like?

Beyond Massachusetts General Hospital itself, the audience over-indexes on Public administration (15.17×), Ronaldinho (20×), Ceres Brewery (26.72×), and FIFA World Cup (2.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Massachusetts General Hospital audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Massachusetts General Hospital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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