Massachusetts General Hospital Audience in Germany
Massachusetts General Hospital has an estimated audience of 420,773 people in Germany. 64.8% are female, 35.2% are male, average age 44.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Public administration, Western Union, Cardiology, Real property, Neurology.
The average Massachusetts General Hospital fan in Germany is 44.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Public administration, Western Union, Cardiology, with strongest over-indexing on Public administration (44.17× the country average). Demographically, the Massachusetts General Hospital audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: POI · Subtype: Stadium
Demographics of Massachusetts General Hospital fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 44.2 |
| Estimated audience size | 420,773 |
Audience persona
The typical Massachusetts General Hospital fan in Germany is more female, around 44.2 years old, with strong Family Orientation tendencies and a notable affinity for Public administration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,814 | 0.85× |
| Bayern | 65,338 | 0.97× |
| Baden-Württemberg | 56,078 | 0.98× |
| Hessen | 30,213 | 0.94× |
| Niedersachsen | 28,500 | 0.7× |
| Berlin | 19,886 | 1.06× |
| Rheinland-Pfalz | 13,775 | 0.65× |
| Sachsen | 12,760 | 0.62× |
| Schleswig-Holstein | 11,417 | 0.76× |
| Thüringen | 10,043 | 0.94× |
| Sachsen-Anhalt | 9,754 | 0.89× |
| Brandenburg | 9,040 | 0.69× |
| Mecklenburg-Vorpommern | 8,987 | 1.12× |
| Saarland | 8,528 | 1.65× |
| Bremen | 8,369 | 2.33× |
| Hamburg | 8,264 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Public administration | 44.17× | Business & Career |
| Western Union | 8.78× | Business & Career |
| Cardiology | 23.36× | Health |
| Real property | 8.3× | Home & Garden |
| Neurology | 12.44× | Business & Career |
| Language education | 7.32× | Business & Career |
| Preventive healthcare | 5.81× | Health |
| Oncology | 11.01× | Health |
| Italo disco | 9.33× | Music & Radio |
| Ryanair | 2.78× | Travel & Leisure |
| Aral AG | 2.47× | Cars & Mobility |
| Health care | 2.98× | Business & Career |
| Pets | 1.72× | Pets & Animals |
| Tagesschau | 1.83× | Movies & TV |
| Equestrian at the Summer Olympics | 60.77× | Sports |
| Deichmann | 2.14× | Shopping |
| Wetter.com | 2.01× | Home & Garden |
| Postbank | 2.23× | Business & Career |
| Obi (store) | 1.68× | Shopping |
| TK Maxx | 2.02× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.94 |
| Community Orientation | OPEN | 2.1 |
| Convenience Orientation | PREMIUM | 2.06 |
| Sustainability | BALANCE | 1.77 |
| Sports Activity | POWER | 1.72 |
| Spirituality | BALANCE | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| Vietnam | 5.6% |
| United Kingdom | 4.9% |
See Massachusetts General Hospital audiences in other countries
- Massachusetts General Hospital — United States
- Massachusetts General Hospital — United Kingdom
- Massachusetts General Hospital — France
- Massachusetts General Hospital — Italy
- Massachusetts General Hospital — Spain
- Massachusetts General Hospital — Brazil
- Massachusetts General Hospital — Japan
- Massachusetts General Hospital — South Korea
- Massachusetts General Hospital — India
More Stadium audiences in Germany
- Deutsche Bank Park (2,444,265)
- Merkur Spiel-Arena (1,796,127)
- Veltins-Arena (1,337,707)
- RheinEnergieStadion (1,083,803)
- Volksparkstadion (1,068,884)
Frequently asked questions
How many fans does Massachusetts General Hospital have in Germany?
Massachusetts General Hospital has an estimated audience of 420,773 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Massachusetts General Hospital fans?
64.8% of Massachusetts General Hospital fans are female, 35.2% are male, with an average age of 44.2 years.
Which brands do Massachusetts General Hospital fans like most?
Massachusetts General Hospital fans show strongest brand affinity for Public administration (44.17×), Western Union (8.78×), and Cardiology (23.36×) over the country average.
Where do Massachusetts General Hospital fans live in Germany?
Massachusetts General Hospital fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,814), Bayern (reach 65,338), and Baden-Württemberg (reach 56,078). These three regions account for the largest share of the active audience.
What other brands do Massachusetts General Hospital fans also like?
Beyond Massachusetts General Hospital itself, the audience over-indexes on Western Union (8.78×), Cardiology (23.36×), Real property (8.3×), and Neurology (12.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Massachusetts General Hospital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.