Rascasse Audience Intelligence

Massachusetts General Hospital Audience in Germany

A data profile of the people who buy, follow and care about Massachusetts General Hospital in Germany — modelled from more than twelve digital signal sources. Massachusetts General Hospital has an estimated audience of 420,773 people in Germany.

#1192among POI in Germany#401in Health

The average Massachusetts General Hospital fan in Germany is 44.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Public administration, Neurology, Cardiology, with strongest over-indexing on Public administration (69.7× the country average).

Demographically, the Massachusetts General Hospital audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Massachusetts General Hospital fan in Germany is more female, around 44.2 years old, with strong Family Orientation tendencies and a notable affinity for Public administration.

Category: Health · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Massachusetts General Hospital profile in Germany.

Audience size
421K
in Germany
Gender
64.8%♀
35.2% male
Age
44.2
average years
Country rank
#13441
POI in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Massachusetts General Hospital fans

64.8% are female, 35.2% are male, average age 44.2.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Massachusetts General Hospital audience in Germany
MetricValue
Female64.8%
Male35.2%
Average age44.2
Estimated audience size420,773
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Massachusetts General Hospital audience in Germany
Age bracketShare%
16-198%
20-2914%
30-3923%
40-4929%
50+26%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Massachusetts General Hospital audience comes from Germany.

Worldwide audience distribution share by country for Massachusetts General Hospital
CountryShare
United States30.8%
Vietnam5.6%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Massachusetts General Hospital audience in Germany is strongest.

Fig. 05

Top regions by affinity

Massachusetts General Hospital fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~5K1.29×
02Saarland~6K1.18×
03Mecklenburg-Vorpommern~8K1.05×
04Berlin~20K1.00×
05Thüringen~10K1.00×
06Sachsen-Anhalt~10K0.99×
07Hamburg~9K0.98×
08Bayern~60K0.96×
09Baden-Württemberg~50K0.95×
10Hessen~30K0.95×
11Brandenburg~10K0.93×
12Schleswig-Holstein~10K0.92×
13Rheinland-Pfalz~20K0.90×
14Sachsen~20K0.87×
15Nordrhein-Westfalen~80K0.83×
16Niedersachsen~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Massachusetts General Hospital, Germany
0.83×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Massachusetts General Hospital audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Massachusetts General Hospital audience
#·InterestCategoryAffinity×
01Public administrationBusiness & Career69.70×
02CardiologyHealth53.93×
03NeurologyBusiness & Career45.11×
04OncologyHealth22.53×
05Non-alcoholic beverageFood & Beverages8.64×
06Preventive healthcareHealth7.04×
07Mineral waterFood & Beverages6.99×
08BiochemistryBusiness & Career5.86×
09Accounting softwareBusiness & Career4.94×
10NordseeFood & Beverages4.15×
11Political scienceBusiness & Career3.94×
12Public transportCars & Mobility3.39×
13RefrigeratorHome & Garden3.24×
14Müller (company)Food & Beverages3.11×
15Aral AGCars & Mobility2.69×
16Health careBusiness & Career2.45×
17TagesschauMovies & TV2.40×
18PostbankBusiness & Career2.35×
19Online newspaperNews2.25×
20Netto Marken-DiscountShopping1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Massachusetts General Hospital audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Massachusetts General Hospital audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.47×
Convenience OrientationPREMIUM2.33×
Community OrientationOPEN2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Massachusetts General Hospital audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
Price SensitivityPREMIUM0.73×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Massachusetts General Hospital have in Germany?

Massachusetts General Hospital has an estimated audience of 420,773 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Massachusetts General Hospital fans?

64.8% of Massachusetts General Hospital fans are female, 35.2% are male, with an average age of 44.2 years.

03

Which brands do Massachusetts General Hospital fans like most?

Massachusetts General Hospital fans show strongest brand affinity for Public administration (69.7×), Neurology (45.11×), and Cardiology (53.93×) over the country average.

04

Where do Massachusetts General Hospital fans live in Germany?

Massachusetts General Hospital fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Massachusetts General Hospital fans also like?

Beyond Massachusetts General Hospital itself, the audience over-indexes on Neurology (45.11×), Cardiology (53.93×), Oncology (22.53×), and Preventive healthcare (7.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Massachusetts General Hospital audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Massachusetts General Hospital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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