Lotus Evora Audience in United States

Lotus Evora logo

Lotus Evora has an estimated audience of 309,722 people in United States. 23.0% are female, 77.0% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: IMVU, Mataram (city), Lotus Elise, Skins (UK TV series), Lotus Exige.

The average Lotus Evora fan in United States is 38.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include IMVU, Mataram (city), Lotus Elise, with strongest over-indexing on IMVU (58.95× the country average). Demographically, the Lotus Evora audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Lotus Evora fans

Demographic split for Lotus Evora audience in United States
MetricValue
Female23.0%
Male77.0%
Average age38.0
Estimated audience size309,722

Audience persona

The typical Lotus Evora fan in United States is more male, around 38.0 years old, with strong Need for Security tendencies and a notable affinity for IMVU.

Top regions in United States

Top regions ranked by reach for Lotus Evora in United States
RegionReachAffinity
California53,1061.56×
Texas32,5911.22×
Florida31,2801.49×
New York14,9690.86×
Georgia11,5671.21×
North Carolina10,7911.16×
Illinois10,4111.01×
Pennsylvania9,9470.95×
Ohio9,5151×
Washington9,2521.49×
Virginia8,9461.19×
Michigan8,2541.02×
New Jersey7,9651.01×
Arizona7,8421.24×
Tennessee7,2021.16×
Colorado6,6901.37×
Indiana6,5301.15×
Massachusetts5,8350.96×
Maryland5,1630.97×
Wisconsin4,9491.06×
Missouri4,8440.97×
South Carolina4,6431×
Minnesota4,2850.97×
Oregon4,1961.18×
Alabama4,0060.93×
Nevada3,8991.3×
Utah3,8881.4×
Oklahoma3,7901.1×
Connecticut3,6001.16×
Kentucky3,5670.92×
Louisiana3,4910.87×
Kansas2,3600.97×
Iowa1,9150.75×
Arkansas1,8890.74×
Idaho1,8291.18×
Mississippi1,4320.56×
Hawaii1,4301.07×
New Mexico1,4000.9×
New Hampshire1,2331.01×
West Virginia1,1930.83×
Nebraska1,1530.74×
Rhode Island9220.94×
Maine7340.66×
Delaware7220.84×
Washington, District of Columbia7010.75×
Montana6560.76×
Vermont4930.91×
South Dakota4350.61×
North Dakota3950.62×
Alaska3820.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lotus Evora audience
BrandAffinityCategory
IMVU58.95×Internet & Social Media
Mataram (city)359.14×Travel & Leisure
Lotus Elise103.43×Cars & Mobility
Skins (UK TV series)33.97×Movies & TV
Lotus Exige119.8×Cars & Mobility
Pressed Juicery45.36×Food & Beverages
Juice Beauty52.41×Beauty & Wellness
Lotus Europa107.38×Cars & Mobility
Front-wheel drive12.22×Cars & Mobility
Forest ecology10.75×Home & Garden
Arboriculture24.97×Home & Garden
Full-size car8.06×Cars & Mobility
Diesel Trucks29.22×Cars & Mobility
Lotus Cars17.54×Cars & Mobility
Soft Surroundings25.82×Shopping
Pruksa Family Club51.09×Business & Career
Virtual machine20×Technology & Electronics
Mid-size car13.57×Cars & Mobility
Arts and music1.93×Arts & Culture
Music1.85×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lotus Evora audience
TraitClusterScore
Need for SecurityCONSERVATISM1.98
Luxury OrientationPREMIUM1.77
Risk AppetiteTHRILL1.65
Quality AwarenessPREMIUM1.53
Early Adopter MentalityPOWER1.31
Convenience OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Lotus Evora
CountryShare
United States32.7%
France10.0%
United Kingdom9.5%

See Lotus Evora audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Lotus Evora have in United States?

Lotus Evora has an estimated audience of 309,722 people in United States, concentrated in California and Texas.

What is the gender split and age of Lotus Evora fans?

23.0% of Lotus Evora fans are female, 77.0% are male, with an average age of 38.0 years.

Which brands do Lotus Evora fans like most?

Lotus Evora fans show strongest brand affinity for IMVU (58.95×), Mataram (city) (359.14×), and Lotus Elise (103.43×) over the country average.

Where do Lotus Evora fans live in United States?

Lotus Evora fans in United States are most concentrated in California (reach 53,106), Texas (reach 32,591), and Florida (reach 31,280). These three regions account for the largest share of the active audience.

What other brands do Lotus Evora fans also like?

Beyond Lotus Evora itself, the audience over-indexes on Mataram (city) (359.14×), Lotus Elise (103.43×), Skins (UK TV series) (33.97×), and Lotus Exige (119.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lotus Evora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.