Rascasse Audience Intelligence

Diesel Trucks Audience in United States

A data profile of the people who buy, follow and care about Diesel Trucks in United States — modelled from more than twelve digital signal sources. Diesel Trucks has an estimated audience of 856,931 people in United States.

#9253among Topic in United States#798in Cars & Mobility

The average Diesel Trucks fan in United States is 30.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Lifted Trucks, Chevy Trucks, Yahtzee, with strongest over-indexing on Lifted Trucks (123.36× the country average).

Demographically, the Diesel Trucks audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diesel Trucks fan in United States is more male, around 30.0 years old, with strong Patriotism tendencies and a notable affinity for Lifted Trucks.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diesel Trucks profile in United States.

Audience size
857K
in United States
Gender
16.6%♀
83.4% male
Age
30.0
average years
Country rank
#26238
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diesel Trucks fans

16.6% are female, 83.4% are male, average age 30.0.

Fig. 02

Gender split

16.6%
Female
83.4%
Male
Demographic split for Diesel Trucks audience in United States
MetricValue
Female16.6%
Male83.4%
Average age30.0
Estimated audience size856,931
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Diesel Trucks audience in United States
Age bracketShare%
16-1944%
20-2924%
30-3915%
40-4911%
50+6%
Fig. 04

Worldwide distribution

34.2%

of the worldwide Diesel Trucks audience comes from United States.

Worldwide audience distribution share by country for Diesel Trucks
CountryShare
United States34.2%
Brazil12.6%
Japan11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diesel Trucks audience in United States is strongest.

Fig. 05

Top regions by affinity

Diesel Trucks fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~3K1.98×
02West Virginia~7K1.76×
03Kentucky~20K1.57×
04Arkansas~10K1.43×
05Mississippi~10K1.40×
06New Mexico~6K1.37×
07Louisiana~20K1.36×
08Oklahoma~10K1.35×
09Iowa~9K1.27×
10Tennessee~20K1.23×
11Indiana~20K1.23×
12Alabama~10K1.22×
13Idaho~5K1.19×
14Texas~90K1.16×
15Missouri~20K1.15×
16Utah~9K1.14×
17Kansas~8K1.12×
18Arizona~20K1.07×
19Nebraska~5K1.07×
20South Carolina~10K1.02×
21North Dakota~2K1.01×
22Wisconsin~10K1.00×
23Montana~2K1.00×
24North Carolina~30K0.99×
25South Dakota~2K0.97×
26Georgia~30K0.96×
27Maine~3K0.96×
28Hawaii~3K0.94×
29New Hampshire~3K0.93×
30Alaska~2K0.93×
31Ohio~20K0.92×
32Nevada~8K0.92×
33Pennsylvania~30K0.89×
34Colorado~10K0.88×
35Oregon~9K0.87×
36Washington~10K0.86×
37Michigan~20K0.83×
38California~80K0.80×
39Delaware~2K0.80×
40Virginia~20K0.76×
41Minnesota~9K0.76×
42Rhode Island~2K0.73×
43Florida~40K0.70×
44Illinois~20K0.67×
45Washington, District of Columbia~2K0.66×
46Maryland~9K0.63×
47Connecticut~5K0.62×
48Massachusetts~9K0.54×
49New York~20K0.49×
50New Jersey~10K0.46×
Fig. 06

Affinity by region

Affinity by region — Diesel Trucks, United States
0.46×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diesel Trucks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diesel Trucks audience
#·InterestCategoryAffinity×
01Lifted TrucksCars & Mobility123.36×
02YahtzeeGames115.44×
03Chevy TrucksCars & Mobility87.05×
04Dakar RallySports43.59×
05Toyota TacomaCars & Mobility33.73×
06Subcompact carCars & Mobility33.73×
07CumminsBusiness & Career32.00×
08Jeep CherokeeCars & Mobility27.52×
09Motorcycle helmetCars & Mobility21.37×
10ExxonCars & Mobility17.31×
11HeadlampCars & Mobility16.93×
12Toyota TundraCars & Mobility13.70×
13Jeep WranglerCars & Mobility13.18×
14Honda CivicCars & Mobility13.06×
15Diesel engineCars & Mobility12.57×
16O'Reilly Auto PartsCars & Mobility10.27×
17CarcareCars & Mobility9.60×
18Touring motorcycleCars & Mobility9.07×
19Advance Auto PartsCars & Mobility8.58×
20AutoZoneCars & Mobility4.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diesel Trucks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diesel Trucks audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.86×
Family OrientationCONSERVATISM2.20×
Risk AppetiteTHRILL2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diesel Trucks audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
IndulgenceJOY0.74×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diesel Trucks have in United States?

Diesel Trucks has an estimated audience of 856,931 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Diesel Trucks fans?

16.6% of Diesel Trucks fans are female, 83.4% are male, with an average age of 30.0 years.

03

Which brands do Diesel Trucks fans like most?

Diesel Trucks fans show strongest brand affinity for Lifted Trucks (123.36×), Chevy Trucks (87.05×), and Yahtzee (115.44×) over the country average.

04

Where do Diesel Trucks fans live in United States?

Diesel Trucks fans in United States are most concentrated in Texas (reach ~90K), California (reach ~80K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Diesel Trucks fans also like?

Beyond Diesel Trucks itself, the audience over-indexes on Chevy Trucks (87.05×), Yahtzee (115.44×), Toyota Tacoma (33.73×), and Motorcycle helmet (21.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Diesel Trucks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Diesel Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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