Diesel Trucks Audience in United States

Diesel Trucks has an estimated audience of 856,931 people in United States. 16.6% are female, 83.4% are male, average age 30.0. Top regions: Texas, California, Florida. Top brand affinities: Yahtzee, Toyota Tacoma, Enterprise Rent-A-Car, Honda Motorcycles, Bachelor of Business Administration.

The average Diesel Trucks fan in United States is 30.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Yahtzee, Toyota Tacoma, Enterprise Rent-A-Car, with strongest over-indexing on Yahtzee (327.87× the country average). Demographically, the Diesel Trucks audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Diesel Trucks fans

Demographic split for Diesel Trucks audience in United States
MetricValue
Female16.6%
Male83.4%
Average age30.0
Estimated audience size856,931

Audience persona

The typical Diesel Trucks fan in United States is more male, around 30.0 years old, with strong Family Orientation tendencies and a notable affinity for Yahtzee.

Top regions in United States

Top regions ranked by reach for Diesel Trucks in United States
RegionReachAffinity
Texas93,3101.27×
California89,0650.95×
Florida44,5020.77×
Georgia27,3981.04×
North Carolina25,9231.01×
Pennsylvania24,9540.86×
New York24,9280.52×
Ohio23,8050.9×
Tennessee22,1111.29×
Arizona20,6131.18×
Indiana20,2871.3×
Illinois20,2100.71×
Michigan18,9060.84×
Washington17,3801.01×
Virginia16,3030.78×
Louisiana16,0111.45×
Missouri15,8951.15×
Kentucky15,4671.44×
Alabama15,2451.27×
South Carolina13,4501.04×
Oklahoma13,4201.41×
Colorado13,1790.98×
Wisconsin11,7860.91×
Arkansas10,5671.5×
Mississippi10,4081.47×
Utah9,5031.24×
New Jersey9,3180.43×
Oregon9,1020.93×
Minnesota9,0330.74×
Massachusetts8,9660.53×
Maryland8,9180.61×
Iowa8,2221.16×
Nevada8,2110.99×
West Virginia7,9441.99×
Kansas7,7791.15×
New Mexico6,2671.46×
Idaho5,2581.22×
Connecticut4,7240.55×
Nebraska4,6771.09×
Hawaii3,6390.99×
Maine2,7110.88×
New Hampshire2,5850.77×
Montana2,4321.02×
North Dakota1,7961.02×
South Dakota1,7570.89×
Wyoming1,5451.22×
Alaska1,4970.82×
Delaware1,4330.61×
Vermont1,3340.89×
Rhode Island1,1390.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diesel Trucks audience
BrandAffinityCategory
Yahtzee327.87×Games
Toyota Tacoma25.85×Cars & Mobility
Enterprise Rent-A-Car9.32×Cars & Mobility
Honda Motorcycles24.37×Cars & Mobility
Bachelor of Business Administration50.68×Business & Career
Motorcycle helmet11.19×Cars & Mobility
Cummins22.49×Business & Career
Lifted Trucks27.39×Cars & Mobility
Exxon10.11×Cars & Mobility
Dakar Rally27.53×Sports
Jeep Cherokee27.25×Cars & Mobility
Google Maps4.12×Internet & Social Media
O'Reilly Auto Parts6.44×Cars & Mobility
Diesel engine8.48×Cars & Mobility
Chevy Trucks23.82×Cars & Mobility
Indeed.com3.84×Business & Career
MoneyGram14.22×Business & Career
Peugeot16.4×Cars & Mobility
Advance Auto Parts5.5×Cars & Mobility
Headlamp11.42×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diesel Trucks audience
TraitClusterScore
Family OrientationCONSERVATISM1.95
PatriotismCONSERVATISM1.89
Luxury OrientationPREMIUM1.57
LGBTQ+ IdentityOPEN1.3
Risk AppetiteTHRILL1.29
Sports ActivityPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Diesel Trucks
CountryShare
United States34.3%
Brazil12.6%
Japan11.1%

See Diesel Trucks audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Diesel Trucks have in United States?

Diesel Trucks has an estimated audience of 856,931 people in United States, concentrated in Texas and California.

What is the gender split and age of Diesel Trucks fans?

16.6% of Diesel Trucks fans are female, 83.4% are male, with an average age of 30.0 years.

Which brands do Diesel Trucks fans like most?

Diesel Trucks fans show strongest brand affinity for Yahtzee (327.87×), Toyota Tacoma (25.85×), and Enterprise Rent-A-Car (9.32×) over the country average.

Where do Diesel Trucks fans live in United States?

Diesel Trucks fans in United States are most concentrated in Texas (reach 93,310), California (reach 89,065), and Florida (reach 44,502). These three regions account for the largest share of the active audience.

What other brands do Diesel Trucks fans also like?

Beyond Diesel Trucks itself, the audience over-indexes on Toyota Tacoma (25.85×), Enterprise Rent-A-Car (9.32×), Honda Motorcycles (24.37×), and Bachelor of Business Administration (50.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diesel Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.