Yahtzee Audience in United States

Yahtzee logo

Yahtzee has an estimated audience of 625,097 people in United States. 57.1% are female, 42.9% are male, average age 34.0. Top regions: California, Florida, Texas. Top brand affinities: WNBA, Caitlin Clark, Pixels (2015 film), Diesel Trucks, Nutanix.

The average Yahtzee fan in United States is 34.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include WNBA, Caitlin Clark, Pixels (2015 film), with strongest over-indexing on WNBA (43.25× the country average). Demographically, the Yahtzee audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Board game

Demographics of Yahtzee fans

Demographic split for Yahtzee audience in United States
MetricValue
Female57.1%
Male42.9%
Average age34.0
Estimated audience size625,097

Audience persona

The typical Yahtzee fan in United States is more female, around 34.0 years old, with strong Price Sensitivity tendencies and a notable affinity for WNBA.

Top regions in United States

Top regions ranked by reach for Yahtzee in United States
RegionReachAffinity
California42,5500.62×
Florida33,0140.78×
Texas31,1510.58×
New York26,9890.77×
Pennsylvania25,1151.19×
Michigan24,5731.5×
Illinois23,9511.15×
Ohio23,0781.2×
North Carolina16,5890.88×
Wisconsin15,5321.65×
Indiana15,0791.32×
Minnesota14,8771.66×
Tennessee14,2711.14×
Massachusetts13,3041.08×
Arizona12,8471.01×
Washington12,3570.99×
Georgia12,1940.63×
Virginia12,0590.79×
New Jersey11,0350.69×
Missouri9,7360.97×
Kentucky9,3651.19×
Maryland8,1770.76×
Oregon7,8071.09×
Colorado7,6840.78×
South Carolina7,5020.8×
Louisiana7,4070.92×
Iowa6,5511.27×
Oklahoma6,5120.94×
Alabama5,3390.61×
Nevada4,8280.8×
Utah4,5570.81×
Connecticut4,5220.72×
Maine4,2191.88×
Arkansas4,1430.8×
Nebraska3,9101.25×
Kansas3,8220.78×
Mississippi3,8010.74×
New Hampshire3,7571.53×
West Virginia3,2761.13×
Idaho2,9720.95×
New Mexico2,2140.71×
Rhode Island2,1951.1×
South Dakota2,0861.44×
Montana1,6310.94×
North Dakota1,5631.22×
Vermont1,5131.38×
Delaware1,4510.84×
Alaska1,2430.93×
Wyoming1,1781.27×
Washington, District of Columbia9450.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yahtzee audience
BrandAffinityCategory
WNBA43.25×Sports
Caitlin Clark43.25×Sports
Pixels (2015 film)98.1×Movies & TV
Diesel Trucks115.44×Cars & Mobility
Nutanix193.65×Technology & Electronics
Angel Reese29.19×Sports
Repticon153.01×Pets & Animals
Little Debbie74.72×Food & Beverages
WNBA Finals85.36×Sports
Alphas49.93×Movies & TV
Dallas Wings29.09×Sports
Minnesota Lynx29.09×Sports
Las Vegas Aces29.17×Sports
Phoenix Mercury29.08×Sports
Mohegan Sun22.86×Travel & Leisure
Glenn Hughes90.84×Music & Radio
Exxon10.32×Cars & Mobility
Connecticut Sun29.16×Sports
Draculaclothing108.71×Fashion & Accessoires
Climate Pledge Arena23.61×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yahtzee audience
TraitClusterScore
Price SensitivityPREMIUM1.39
Family OrientationCONSERVATISM1.27
ExtroversionTHRILL1.23
Social Media UsageJOY1.19
Pet OwnershipJOY1.03
Quality AwarenessPREMIUM1.01

Worldwide distribution

Worldwide audience distribution share by country for Yahtzee
CountryShare
United States22.4%
China9.2%
Canada3.4%

See Yahtzee audiences in other countries

More Board game audiences in United States

Frequently asked questions

How many fans does Yahtzee have in United States?

Yahtzee has an estimated audience of 625,097 people in United States, concentrated in California and Florida.

What is the gender split and age of Yahtzee fans?

57.1% of Yahtzee fans are female, 42.9% are male, with an average age of 34.0 years.

Which brands do Yahtzee fans like most?

Yahtzee fans show strongest brand affinity for WNBA (43.25×), Caitlin Clark (43.25×), and Pixels (2015 film) (98.1×) over the country average.

Where do Yahtzee fans live in United States?

Yahtzee fans in United States are most concentrated in California (reach 42,550), Florida (reach 33,014), and Texas (reach 31,151). These three regions account for the largest share of the active audience.

What other brands do Yahtzee fans also like?

Beyond Yahtzee itself, the audience over-indexes on Caitlin Clark (43.25×), Pixels (2015 film) (98.1×), Diesel Trucks (115.44×), and Nutanix (193.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yahtzee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.