Pixels (2015 film) Audience in United States

Pixels (2015 film) has an estimated audience of 1,698,213 people in United States. 36.6% are female, 63.4% are male, average age 28.0. Top regions: California, Texas, Florida. Top brand affinities: Yahtzee, Disneyland Paris, Pixel art, Collectible card game, Anime and manga fandom.

The average Pixels (2015 film) fan in United States is 28.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Yahtzee, Disneyland Paris, Pixel art, with strongest over-indexing on Yahtzee (327.87× the country average). Demographically, the Pixels (2015 film) audience skews more male with an average age of 28.0, and over-indexes on personality traits such as Urban Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Pixels (2015 film) fans

Demographic split for Pixels (2015 film) audience in United States
MetricValue
Female36.6%
Male63.4%
Average age28.0
Estimated audience size1,698,213

Audience persona

The typical Pixels (2015 film) fan in United States is more male, around 28.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Yahtzee.

Top regions in United States

Top regions ranked by reach for Pixels (2015 film) in United States
RegionReachAffinity
California228,7001.22×
Texas173,8561.19×
Florida118,5321.03×
New York98,5071.04×
Illinois57,0911.01×
Pennsylvania55,9050.98×
Ohio53,0961.01×
Georgia51,5160.98×
North Carolina50,4370.99×
Virginia47,7241.15×
Michigan47,1551.06×
Washington44,2131.3×
New Jersey43,2581×
Arizona38,7601.12×
Tennessee34,5331.01×
Indiana31,9271.03×
Missouri31,0501.13×
Massachusetts30,5760.91×
Colorado28,1201.05×
Maryland26,5940.91×
Wisconsin26,5651.04×
Minnesota23,8450.98×
Oregon23,3861.2×
South Carolina23,1100.9×
Alabama20,9320.88×
Kentucky20,7210.97×
Oklahoma20,5951.09×
Utah18,6771.23×
Louisiana17,9430.82×
Kansas16,0601.2×
Nevada16,0060.97×
Connecticut15,0040.88×
Iowa14,3531.03×
Arkansas14,2481.02×
Mississippi11,4030.82×
Idaho9,4321.11×
Nebraska8,4050.99×
New Mexico8,2920.97×
West Virginia7,2970.92×
Hawaii6,9440.95×
New Hampshire6,1080.91×
Maine5,5820.92×
Montana4,6580.99×
Rhode Island4,4400.82×
Washington, District of Columbia4,1920.82×
South Dakota3,7790.96×
Delaware3,7170.79×
North Dakota3,4971×
Alaska3,4920.96×
Vermont2,4140.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pixels (2015 film) audience
BrandAffinityCategory
Yahtzee327.87×Games
Disneyland Paris41.11×Travel & Leisure
Pixel art105.72×Arts & Culture
Collectible card game14.94×Games
Anime and manga fandom9.78×Literature
Digital art10.34×Arts & Culture
Mac OS43.12×Technology & Electronics
Society629.51×Shopping
Portrait painting16.24×Arts & Culture
Action role-playing game10.03×Games
Superman2.96×Movies & TV
Graphic novel10.72×Literature
Concept art23.39×Arts & Culture
Kia Sportage20×Cars & Mobility
Adam Sandler6.87×Movies & TV
Beetlejuice4.36×Movies & TV
Retrogaming8.48×Games
Watercolor painting6.72×Arts & Culture
Ice Nine Kills31.94×Music & Radio
Superhero fiction9.55×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pixels (2015 film) audience
TraitClusterScore
Urban LifestyleOPEN2.03
LGBTQ+ IdentityOPEN1.88
Design AffinityPREMIUM1.54
TravellingTHRILL1.44
Early Adopter MentalityPOWER1.39
SustainabilityBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Pixels (2015 film)
CountryShare
Japan20.3%
India16.1%
United States14.2%

See Pixels (2015 film) audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Pixels (2015 film) have in United States?

Pixels (2015 film) has an estimated audience of 1,698,213 people in United States, concentrated in California and Texas.

What is the gender split and age of Pixels (2015 film) fans?

36.6% of Pixels (2015 film) fans are female, 63.4% are male, with an average age of 28.0 years.

Which brands do Pixels (2015 film) fans like most?

Pixels (2015 film) fans show strongest brand affinity for Yahtzee (327.87×), Disneyland Paris (41.11×), and Pixel art (105.72×) over the country average.

Where do Pixels (2015 film) fans live in United States?

Pixels (2015 film) fans in United States are most concentrated in California (reach 228,700), Texas (reach 173,856), and Florida (reach 118,532). These three regions account for the largest share of the active audience.

What other brands do Pixels (2015 film) fans also like?

Beyond Pixels (2015 film) itself, the audience over-indexes on Disneyland Paris (41.11×), Pixel art (105.72×), Collectible card game (14.94×), and Anime and manga fandom (9.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pixels (2015 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.