Pixel art Audience in United States

Pixel art logo

Pixel art has an estimated audience of 484,826 people in United States. 63.4% are female, 36.6% are male, average age 27.6. Top regions: California, Texas, Florida. Top brand affinities: Pixels (2015 film), Peacemaker, Incremental game, Independent video game development, Pokémon (video game series).

The average Pixel art fan in United States is 27.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pixels (2015 film), Peacemaker, Incremental game, with strongest over-indexing on Pixels (2015 film) (94.62× the country average). Demographically, the Pixel art audience skews more female with an average age of 27.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Pixel art fans

Demographic split for Pixel art audience in United States
MetricValue
Female63.4%
Male36.6%
Average age27.6
Estimated audience size484,826

Audience persona

The typical Pixel art fan in United States is more female, around 27.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pixels (2015 film).

Top regions in United States

Top regions ranked by reach for Pixel art in United States
RegionReachAffinity
California55,4791.04×
Texas51,5201.24×
Florida32,9431×
New York21,9690.81×
Pennsylvania18,2631.12×
North Carolina16,6221.14×
Illinois14,6980.91×
Arizona14,1121.43×
Washington13,9001.43×
Georgia13,6470.91×
Ohio13,4100.9×
Michigan12,9611.02×
Virginia11,6920.99×
Tennessee10,4781.08×
New Jersey9,9720.81×
Indiana9,4251.06×
Wisconsin8,3291.14×
Colorado8,1051.06×
Massachusetts8,0480.84×
Missouri8,0321.03×
Maryland7,5190.9×
Kentucky7,2901.2×
Oregon6,7521.21×
Utah6,6001.52×
Oklahoma6,5981.23×
Minnesota6,2120.89×
South Carolina6,1880.85×
Alabama5,5710.82×
Nevada4,9701.06×
Louisiana4,7880.77×
Iowa4,6231.16×
Kansas4,3431.14×
Arkansas4,2321.06×
Connecticut3,8570.79×
Mississippi3,0580.77×
Idaho2,9001.19×
New Mexico2,8411.17×
Nebraska2,8281.16×
West Virginia2,2601×
Maine1,9261.11×
Hawaii1,6190.78×
New Hampshire1,5380.81×
South Dakota1,3191.18×
Montana1,2470.93×
Rhode Island1,0950.71×
Alaska1,0070.97×
North Dakota9340.94×
Delaware8550.64×
Washington, District of Columbia7520.52×
Wyoming6340.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pixel art audience
BrandAffinityCategory
Pixels (2015 film)94.62×Movies & TV
Peacemaker9.39×Movies & TV
Incremental game71.11×Games
Independent video game development58.38×Games
Pokémon (video game series)12.48×Games
Superman (TV series)12.16×Movies & TV
Superman4.32×Movies & TV
DeviantArt11.26×Internet & Social Media
Bored Ape Yacht Club130.66×Technology & Electronics
Final Fantasy VII20.11×Games
The Witcher16.76×Games
TikTok4.12×Internet & Social Media
Barbie7.71×Movies & TV
The Last of Us12.68×Games
Frozen (2010 American film)20.95×Movies & TV
Mobile game5.52×Games
Beetlejuice5.88×Movies & TV
Silent Hill (film)23.42×Movies & TV
Shōjo manga16.47×Literature
Anime convention7.41×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pixel art audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.56
Early Adopter MentalityPOWER1.9
SustainabilityBALANCE1.51
Luxury OrientationPREMIUM1.44
Urban LifestyleOPEN1.43
Risk AppetiteTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for Pixel art
CountryShare
United States13.2%
Japan12.9%
China3.8%

See Pixel art audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Pixel art have in United States?

Pixel art has an estimated audience of 484,826 people in United States, concentrated in California and Texas.

What is the gender split and age of Pixel art fans?

63.4% of Pixel art fans are female, 36.6% are male, with an average age of 27.6 years.

Which brands do Pixel art fans like most?

Pixel art fans show strongest brand affinity for Pixels (2015 film) (94.62×), Peacemaker (9.39×), and Incremental game (71.11×) over the country average.

Where do Pixel art fans live in United States?

Pixel art fans in United States are most concentrated in California (reach 55,479), Texas (reach 51,520), and Florida (reach 32,943). These three regions account for the largest share of the active audience.

What other brands do Pixel art fans also like?

Beyond Pixel art itself, the audience over-indexes on Peacemaker (9.39×), Incremental game (71.11×), Independent video game development (58.38×), and Pokémon (video game series) (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pixel art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.