Rascasse Audience Intelligence

Pixel art Audience in United States

A data profile of the people who buy, follow and care about Pixel art in United States — modelled from more than twelve digital signal sources. Pixel art has an estimated audience of 484,826 people in United States.

#48among Art movement in United States#11540among Topic in United States#349in Arts & Culture

The average Pixel art fan in United States is 27.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pixels (2015 film), Peacemaker, Incremental game, with strongest over-indexing on Pixels (2015 film) (94.62× the country average).

Demographically, the Pixel art audience skews more female with an average age of 27.6, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pixel art fan in United States is more female, around 27.6 years old, with strong Pet Ownership tendencies and a notable affinity for Pixels (2015 film).

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pixel art profile in United States.

Audience size
485K
in United States
Gender
63.4%♀
36.6% male
Age
27.6
average years
Country rank
#37335
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pixel art fans

63.4% are female, 36.6% are male, average age 27.6.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Pixel art audience in United States
MetricValue
Female63.4%
Male36.6%
Average age27.6
Estimated audience size484,826
Fig. 03

Age distribution

Ø 27.6
average years
Age distribution of the Pixel art audience in United States
Age bracketShare%
16-1957%
20-2919%
30-3911%
40-499%
50+5%
Fig. 04

Worldwide distribution

12.8%

of the worldwide Pixel art audience comes from United States.

Worldwide audience distribution share by country for Pixel art
CountryShare
United States12.8%
Japan12.5%
China3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pixel art audience in United States is strongest.

Fig. 05

Top regions by affinity

Pixel art fans by region: top regions in United States
#RegionReachAffinity×
01Utah~7K1.64×
02South Dakota~2K1.57×
03Nebraska~3K1.31×
04Alaska~1K1.31×
05Arizona~10K1.29×
06Oklahoma~7K1.28×
07Kansas~5K1.28×
08Arkansas~5K1.26×
09New Mexico~3K1.21×
10Washington~10K1.20×
11Texas~50K1.19×
12Kentucky~7K1.18×
13Idaho~3K1.17×
14Montana~2K1.14×
15Wisconsin~8K1.13×
16Maine~2K1.12×
17Oregon~6K1.11×
18Iowa~4K1.10×
19Pennsylvania~20K1.09×
20North Dakota~1K1.09×
21Indiana~9K1.07×
22North Carolina~20K1.04×
23Missouri~8K1.04×
24Ohio~20K1.02×
25Colorado~8K1.02×
26Michigan~10K1.01×
27Nevada~5K0.99×
28California~50K0.97×
29Virginia~10K0.95×
30Illinois~20K0.94×
31Minnesota~6K0.92×
32New Hampshire~2K0.92×
33South Carolina~7K0.90×
34West Virginia~2K0.88×
35New Jersey~10K0.87×
36Tennessee~9K0.87×
37Alabama~6K0.85×
38Vermont<1K0.83×
39Massachusetts~8K0.81×
40Georgia~10K0.80×
41Florida~30K0.79×
42Louisiana~5K0.79×
43Mississippi~3K0.79×
44Hawaii~2K0.78×
45Connecticut~4K0.76×
46Maryland~6K0.75×
47New York~20K0.71×
48Rhode Island~1K0.69×
49Delaware<1K0.65×
50Washington, District of Columbia<1K0.46×
Fig. 06

Affinity by region

Affinity by region — Pixel art, United States
0.46×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pixel art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pixel art audience
#·InterestCategoryAffinity×
01Bored Ape Yacht ClubTechnology & Electronics130.66×
02Pixels (2015 film)Movies & TV94.62×
03Incremental gameGames71.11×
04Independent video game developmentGames58.38×
05Silent Hill (film)Movies & TV23.42×
06Frozen (2010 American film)Movies & TV20.95×
07Final Fantasy VIIGames20.11×
08The WitcherGames16.76×
09Shōjo mangaLiterature16.47×
10Pokémon (video game series)Games12.48×
11Superman (TV series)Movies & TV12.16×
12The Legend of ZeldaGames12.00×
13DeviantArtInternet & Social Media11.26×
14PeacemakerMovies & TV9.39×
15BarbieMovies & TV7.71×
16Anime conventionLiterature7.41×
17Anime and manga fandomLiterature7.27×
18Mobile gameGames5.52×
19SupermanMovies & TV4.32×
20TikTokInternet & Social Media4.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pixel art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pixel art audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.35×
ExtroversionTHRILL1.91×
PatriotismCONSERVATISM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pixel art audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
Quality AwarenessPREMIUM0.75×
TravellingTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pixel art have in United States?

Pixel art has an estimated audience of 484,826 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pixel art fans?

63.4% of Pixel art fans are female, 36.6% are male, with an average age of 27.6 years.

03

Which brands do Pixel art fans like most?

Pixel art fans show strongest brand affinity for Pixels (2015 film) (94.62×), Peacemaker (9.39×), and Incremental game (71.11×) over the country average.

04

Where do Pixel art fans live in United States?

Pixel art fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Pixel art fans also like?

Beyond Pixel art itself, the audience over-indexes on Peacemaker (9.39×), Incremental game (71.11×), Independent video game development (58.38×), and Pokémon (video game series) (12.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in United States

See Pixel art audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pixel art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →