Independent video game development Audience in United States

Independent video game development logo

Independent video game development has an estimated audience of 978,565 people in United States. 37.7% are female, 62.3% are male, average age 31.0. Top regions: California, New York, Texas. Top brand affinities: Wikia, Pot roast, Dog breed, Nebraska Cornhuskers football, Monogram.

The average Independent video game development fan in United States is 31.0 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Wikia, Pot roast, Dog breed, with strongest over-indexing on Wikia (7.76× the country average). Demographically, the Independent video game development audience skews more male with an average age of 31.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Independent video game development fans

Demographic split for Independent video game development audience in United States
MetricValue
Female37.7%
Male62.3%
Average age31.0
Estimated audience size978,565

Audience persona

The typical Independent video game development fan in United States is more male, around 31.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wikia.

Top regions in United States

Top regions ranked by reach for Independent video game development in United States
RegionReachAffinity
California90,3480.84×
New York50,1320.92×
Texas39,2660.47×
Florida29,3900.44×
North Carolina18,6610.63×
Washington18,5340.94×
Illinois18,5200.57×
Michigan16,7400.65×
Georgia15,4250.51×
Arizona14,3470.72×
Ohio14,1600.47×
Pennsylvania13,8640.42×
Virginia13,7160.58×
New Jersey12,4130.5×
Massachusetts12,3990.64×
Tennessee10,3730.53×
Oregon8,5780.76×
Maryland8,4290.5×
Alaska8,0513.85×
Indiana7,6450.43×
Mississippi7,5180.93×
Kentucky7,4990.61×
Nevada7,0340.74×
Missouri6,9410.44×
South Carolina6,8660.47×
Louisiana6,6840.53×
Arkansas6,6790.83×
Oklahoma6,5310.6×
Colorado6,4120.42×
Alabama6,2220.46×
West Virginia6,2061.36×
Iowa5,8960.73×
Minnesota5,8720.42×
Kansas5,7320.74×
Idaho5,7311.17×
Wisconsin5,6960.39×
Utah5,6850.65×
Hawaii5,4751.3×
Connecticut5,4160.55×
Montana5,3991.99×
South Dakota5,3292.36×
North Dakota5,1892.58×
New Hampshire5,1141.33×
Wyoming5,0203.46×
Nebraska5,0071.02×
New Mexico4,9811.02×
Rhode Island4,9381.59×
Maine4,9351.41×
Vermont4,8572.83×
Delaware4,4221.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Independent video game development audience
BrandAffinityCategory
Wikia7.76×Internet & Social Media
Pot roast14.82×Food & Beverages
Dog breed1.6×Pets & Animals
Nebraska Cornhuskers football4.14×Sports
Monogram4.36×Home & Garden
Jesse Plemons3.23×Movies & TV
Kevin Murphy (screenwriter)13.93×Movies & TV
Grammarly3.9×Business & Career
Bridget Jones: The Edge of Reason17×Movies & TV
Electrolyte3.47×Health
Jaws4.02×Movies & TV
Mangaka2.96×Literature
Staycation2.23×Home & Garden
Atkins diet3.46×Health
Emilio Estefan9.49×Music & Radio
The Wallflower (manga)11.2×Literature
Nipsey Hussle3.55×Music & Radio
Home staging3.01×Home & Garden
Charlamagne Tha God5.35×Movies & TV
Tierra Cali4.19×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Independent video game development audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.47
Early Adopter MentalityPOWER1.95
Urban LifestyleOPEN1.93
Social Media UsageJOY1.27
ExtroversionTHRILL1.27
Luxury OrientationPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Independent video game development
CountryShare
Japan23.4%
United States21.1%
United Kingdom7.2%

See Independent video game development audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Independent video game development have in United States?

Independent video game development has an estimated audience of 978,565 people in United States, concentrated in California and New York.

What is the gender split and age of Independent video game development fans?

37.7% of Independent video game development fans are female, 62.3% are male, with an average age of 31.0 years.

Which brands do Independent video game development fans like most?

Independent video game development fans show strongest brand affinity for Wikia (7.76×), Pot roast (14.82×), and Dog breed (1.6×) over the country average.

Where do Independent video game development fans live in United States?

Independent video game development fans in United States are most concentrated in California (reach 90,348), New York (reach 50,132), and Texas (reach 39,266). These three regions account for the largest share of the active audience.

What other brands do Independent video game development fans also like?

Beyond Independent video game development itself, the audience over-indexes on Pot roast (14.82×), Dog breed (1.6×), Nebraska Cornhuskers football (4.14×), and Monogram (4.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Independent video game development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.