Rascasse Audience Intelligence

Independent video game development Audience in United States

A data profile of the people who buy, follow and care about Independent video game development in United States — modelled from more than twelve digital signal sources. Independent video game development has an estimated audience of 978,565 people in United States.

#8742among Topic in United States#502in Games

The average Independent video game development fan in United States is 31.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Pixel art, Rain Man, with strongest over-indexing on International education (33.2× the country average).

Demographically, the Independent video game development audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Independent video game development fan in United States is more male, around 31.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for International education.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Independent video game development profile in United States.

Audience size
979K
in United States
Gender
37.7%♀
62.3% male
Age
31.0
average years
Country rank
#24023
Topic in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Independent video game development fans

37.7% are female, 62.3% are male, average age 31.0.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Independent video game development audience in United States
MetricValue
Female37.7%
Male62.3%
Average age31.0
Estimated audience size978,565
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Independent video game development audience in United States
Age bracketShare%
16-1940%
20-2925%
30-3916%
40-4911%
50+8%
Fig. 04

Worldwide distribution

21.1%

of the worldwide Independent video game development audience comes from United States.

Worldwide audience distribution share by country for Independent video game development
CountryShare
Japan23.4%
United States21.1%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Independent video game development audience in United States is strongest.

Fig. 05

Top regions by affinity

Independent video game development fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K1.47×
02South Dakota~3K1.30×
03Vermont~2K1.27×
04North Dakota~3K1.26×
05Montana~3K1.19×
06Delaware~3K1.12×
07Rhode Island~3K1.11×
08New Hampshire~4K1.09×
09Idaho~5K1.07×
10Hawaii~4K1.07×
11West Virginia~5K1.06×
12Maine~4K1.06×
13New Mexico~5K1.01×
14Nebraska~5K1.01×
15Washington, District of Columbia~3K1.01×
16Mississippi~8K1.00×
17Arkansas~8K0.99×
18Washington~20K0.96×
19Kansas~7K0.95×
20Oklahoma~10K0.94×
21Iowa~8K0.94×
22Nevada~9K0.93×
23Utah~8K0.93×
24Kentucky~10K0.92×
25Oregon~10K0.92×
26Louisiana~10K0.91×
27Connecticut~9K0.91×
28Alabama~10K0.90×
29Michigan~20K0.89×
30Missouri~10K0.88×
31South Carolina~10K0.88×
32Wisconsin~10K0.88×
33Indiana~20K0.87×
34Minnesota~10K0.87×
35North Carolina~30K0.86×
36Arizona~20K0.86×
37Tennessee~20K0.86×
38Virginia~20K0.85×
39Massachusetts~20K0.85×
40Maryland~10K0.85×
41Colorado~10K0.85×
42California~90K0.84×
43New York~50K0.83×
44New Jersey~20K0.82×
45Illinois~30K0.80×
46Ohio~20K0.80×
47Georgia~20K0.80×
48Pennsylvania~30K0.79×
49Texas~60K0.71×
50Florida~50K0.71×
Fig. 06

Affinity by region

Affinity by region — Independent video game development, United States
0.71×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Independent video game development audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Independent video game development audience
#·InterestCategoryAffinity×
01Pixel artArts & Culture58.38×
02Rain ManMovies & TV33.80×
03International educationBusiness & Career33.20×
04Logic puzzlesGames31.28×
05Concept artArts & Culture28.73×
06Vera FarmigaMovies & TV20.00×
07RÜFÜSMusic & Radio19.57×
08Halo (series)Games15.67×
09Scale modelKids & Family13.72×
10Graphic novelLiterature11.12×
11The Legend of ZeldaGames10.71×
12PatreonInternet & Social Media10.63×
13Collectible card gameGames9.66×
14Digital artArts & Culture7.13×
15PokémonGames6.18×
16Art exhibitionArts & Culture6.00×
17Anime and manga fandomLiterature5.71×
18Mobile gameGames3.95×
19SubwayFood & Beverages3.77×
20RedditInternet & Social Media3.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Independent video game development audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Independent video game development audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.35×
Early Adopter MentalityPOWER2.18×
IndividualismJOY2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Independent video game development audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.58×
Price SensitivityPREMIUM0.59×
Design AffinityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Independent video game development have in United States?

Independent video game development has an estimated audience of 978,565 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Independent video game development fans?

37.7% of Independent video game development fans are female, 62.3% are male, with an average age of 31.0 years.

03

Which brands do Independent video game development fans like most?

Independent video game development fans show strongest brand affinity for International education (33.2×), Pixel art (58.38×), and Rain Man (33.8×) over the country average.

04

Where do Independent video game development fans live in United States?

Independent video game development fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Independent video game development fans also like?

Beyond Independent video game development itself, the audience over-indexes on Pixel art (58.38×), Rain Man (33.8×), Concept art (28.73×), and RÜFÜS (19.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Independent video game development audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Independent video game development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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