Phoenix Mercury Audience in United States

Phoenix Mercury logo

Phoenix Mercury has an estimated audience of 1,885,193 people in United States. 41.5% are female, 58.5% are male, average age 31.5. Top regions: Arizona, California, Texas. Top brand affinities: Surf kayaking, Pro-Ject, Nick Jr. (Australia), Product design, Graham Greene.

The average Phoenix Mercury fan in United States is 31.5 years old, more male, and lives primarily in Arizona. The audience is concentrated in Arizona, California, Texas. Top brand affinities include Surf kayaking, Pro-Ject, Nick Jr. (Australia), with strongest over-indexing on Surf kayaking (28.87× the country average). Demographically, the Phoenix Mercury audience skews more male with an average age of 31.5, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Basketball

Demographics of Phoenix Mercury fans

Demographic split for Phoenix Mercury audience in United States
MetricValue
Female41.5%
Male58.5%
Average age31.5
Estimated audience size1,885,193

Audience persona

The typical Phoenix Mercury fan in United States is more male, around 31.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Surf kayaking.

Top regions in United States

Top regions ranked by reach for Phoenix Mercury in United States
RegionReachAffinity
Arizona350,7009.11×
California121,3240.59×
Texas108,9410.67×
Florida90,7410.71×
New York73,1980.69×
Illinois64,3801.03×
North Carolina58,0581.02×
Ohio56,4890.97×
Iowa54,7023.52×
Indiana49,1851.43×
Georgia48,4860.83×
Pennsylvania43,0010.68×
Virginia36,0010.78×
Michigan33,7560.68×
Tennessee33,1730.88×
New Jersey31,9310.67×
Louisiana31,3621.29×
Maryland30,6570.95×
Missouri27,3220.9×
South Carolina25,9490.91×
Minnesota24,9730.92×
Massachusetts24,4730.66×
Nevada22,7661.25×
Washington21,0770.56×
Wisconsin20,0690.71×
Kentucky20,0120.85×
Connecticut19,5441.03×
Alabama18,8110.71×
Colorado18,3840.62×
Mississippi17,6281.13×
Oregon11,9870.55×
Arkansas11,8430.76×
New Mexico11,0551.17×
Kansas10,4300.7×
Oklahoma10,2150.49×
Nebraska9,2260.98×
Utah6,8660.41×
South Dakota6,7721.55×
Washington, District of Columbia4,6460.82×
West Virginia4,4570.51×
Hawaii4,3330.53×
Maine4,0500.6×
Idaho4,0320.43×
Rhode Island4,0220.67×
New Hampshire3,8540.52×
Montana3,5380.68×
Delaware3,2220.62×
North Dakota2,6510.68×
Wyoming1,8080.65×
Alaska1,7890.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Phoenix Mercury audience
BrandAffinityCategory
Surf kayaking28.87×Sports
Pro-Ject5.68×Music & Radio
Nick Jr. (Australia)11.83×Kids & Family
Product design2.29×Business & Career
Graham Greene7.06×Literature
Alaska1.73×Travel & Leisure
Chili con carne6.82×Food & Beverages
Finding Your Roots8.27×Movies & TV
Staycation2.27×Home & Garden
Consequence (rapper)4.43×Music & Radio
Jesse Plemons2.36×Movies & TV
UK garage3.71×Music & Radio
Elsword10.81×Games
Cal Ripken, Jr.10.14×Sports
Queens College, City University of New York4.64×Business & Career
Cardio Kickboxing20.87×Sports
Grinch2.43×Movies & TV
Pat's King of Steaks10.36×
Jaws3.27×Movies & TV
Noodle (Gorillaz)2.11×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Phoenix Mercury audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.56
Risk AppetiteTHRILL1.55
Early Adopter MentalityPOWER1.2
Family OrientationCONSERVATISM1.19
Luxury OrientationPREMIUM1.19
Social Media UsageJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Phoenix Mercury
CountryShare
United States90.1%
Canada2.4%
Philippines1.5%

See Phoenix Mercury audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Phoenix Mercury have in United States?

Phoenix Mercury has an estimated audience of 1,885,193 people in United States, concentrated in Arizona and California.

What is the gender split and age of Phoenix Mercury fans?

41.5% of Phoenix Mercury fans are female, 58.5% are male, with an average age of 31.5 years.

Which brands do Phoenix Mercury fans like most?

Phoenix Mercury fans show strongest brand affinity for Surf kayaking (28.87×), Pro-Ject (5.68×), and Nick Jr. (Australia) (11.83×) over the country average.

Where do Phoenix Mercury fans live in United States?

Phoenix Mercury fans in United States are most concentrated in Arizona (reach 350,700), California (reach 121,324), and Texas (reach 108,941). These three regions account for the largest share of the active audience.

What other brands do Phoenix Mercury fans also like?

Beyond Phoenix Mercury itself, the audience over-indexes on Pro-Ject (5.68×), Nick Jr. (Australia) (11.83×), Product design (2.29×), and Graham Greene (7.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Phoenix Mercury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.