Rascasse Audience Intelligence

Phoenix Mercury Audience in United States

A data profile of the people who buy, follow and care about Phoenix Mercury in United States — modelled from more than twelve digital signal sources. Phoenix Mercury has an estimated audience of 2,476,504 people in United States.

#125among Basketball in United States#211among Team in United States#1070in Sports

The average Phoenix Mercury fan in United States is 34.2 years old, more male, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, Texas.

Top brand affinities include Phoenix Suns, Megan Fox, Brook Lopez, with strongest over-indexing on Phoenix Suns (14.15× the country average).

Demographically, the Phoenix Mercury audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Phoenix Mercury fan in United States is more male, around 34.2 years old, with strong Patriotism tendencies and a notable affinity for Phoenix Suns.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phoenix Mercury profile in United States.

Audience size
2.5M
in United States
Gender
40.2%♀
59.8% male
Age
34.2
average years
Country rank
#11993
Team in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Phoenix Mercury fans

40.2% are female, 59.8% are male, average age 34.2.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Phoenix Mercury audience in United States
MetricValue
Female40.2%
Male59.8%
Average age34.2
Estimated audience size2,476,504
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Phoenix Mercury audience in United States
Age bracketShare%
16-1936%
20-2919%
30-3916%
40-4915%
50+14%
Fig. 04

Worldwide distribution

89.1%

of the worldwide Phoenix Mercury audience comes from United States.

Worldwide audience distribution share by country for Phoenix Mercury
CountryShare
United States89.1%
Canada2.5%
Philippines1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phoenix Mercury audience in United States is strongest.

Fig. 05

Top regions by affinity

Phoenix Mercury fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~500K10.95×
02Iowa~60K3.07×
03South Dakota~9K1.57×
04Indiana~60K1.42×
05Louisiana~40K1.36×
06Nevada~30K1.35×
07Mississippi~30K1.25×
08New Mexico~10K1.19×
09Minnesota~40K1.11×
10South Carolina~30K0.92×
11Connecticut~20K0.90×
12Illinois~70K0.89×
13North Carolina~60K0.88×
14Maryland~40K0.88×
15Ohio~60K0.87×
16Nebraska~10K0.85×
17Tennessee~40K0.84×
18Georgia~60K0.81×
19Arkansas~20K0.80×
20Kentucky~20K0.79×
21Washington, District of Columbia~6K0.79×
22North Dakota~4K0.77×
23Alabama~30K0.76×
24Missouri~30K0.75×
25Montana~5K0.75×
26Wyoming~3K0.73×
27Virginia~40K0.72×
28Florida~100K0.69×
29New York~90K0.68×
30Michigan~40K0.68×
31Delaware~5K0.68×
32Rhode Island~5K0.67×
33Wisconsin~20K0.64×
34Kansas~10K0.64×
35Alaska~3K0.64×
36Texas~100K0.63×
37Pennsylvania~50K0.63×
38Maine~5K0.62×
39New Jersey~40K0.61×
40Hawaii~6K0.60×
41Massachusetts~30K0.59×
42Colorado~20K0.59×
43Oregon~20K0.59×
44California~200K0.56×
45Washington~30K0.56×
46West Virginia~6K0.56×
47New Hampshire~5K0.54×
48Oklahoma~10K0.51×
49Idaho~6K0.50×
50Utah~10K0.44×
Fig. 06

Affinity by region

Affinity by region — Phoenix Mercury, United States
0.44×1.00×10.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phoenix Mercury audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phoenix Mercury audience
#·InterestCategoryAffinity×
01EuroLeagueSports65.91×
02Brook LopezSports47.92×
03Jrue HolidaySports30.50×
04YahtzeeGames29.08×
05United States national football teamSports14.21×
06Phoenix SunsSports14.15×
07Megan FoxMovies & TV13.87×
08Minnesota TimberwolvesSports12.41×
09Charlotte HornetsSports11.47×
10Washington WizardsSports11.46×
11De'Aaron FoxSports11.23×
12Memphis GrizzliesSports10.34×
13Utah JazzSports8.26×
14Chris PaulSports8.15×
15Giannis AntetokounmpoSports7.90×
16Indiana PacersSports7.57×
17Luka DončićSports7.20×
18Brooklyn NetsSports6.69×
19Atlanta HawksSports6.29×
20San Antonio SpursSports6.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phoenix Mercury audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phoenix Mercury audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.58×
Risk AppetiteTHRILL1.46×
TraditionCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phoenix Mercury audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Quality AwarenessPREMIUM0.74×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Phoenix Mercury have in United States?

Phoenix Mercury has an estimated audience of 2,476,504 people in United States, concentrated in Arizona and California.

02

What is the gender split and age of Phoenix Mercury fans?

40.2% of Phoenix Mercury fans are female, 59.8% are male, with an average age of 34.2 years.

03

Which brands do Phoenix Mercury fans like most?

Phoenix Mercury fans show strongest brand affinity for Phoenix Suns (14.15×), Megan Fox (13.87×), and Brook Lopez (47.92×) over the country average.

04

Where do Phoenix Mercury fans live in United States?

Phoenix Mercury fans in United States are most concentrated in Arizona (reach ~500K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Phoenix Mercury fans also like?

Beyond Phoenix Mercury itself, the audience over-indexes on Megan Fox (13.87×), Brook Lopez (47.92×), Minnesota Timberwolves (12.41×), and Jrue Holiday (30.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Phoenix Mercury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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