Minnesota Lynx Audience in United States

Minnesota Lynx logo

Minnesota Lynx has an estimated audience of 3,244,296 people in United States. 42.2% are female, 57.8% are male, average age 30.9. Top regions: Minnesota, California, Texas. Top brand affinities: Surf kayaking, Graham Greene, Nick Jr. (Australia), Alaska, Product design.

The average Minnesota Lynx fan in United States is 30.9 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, California, Texas. Top brand affinities include Surf kayaking, Graham Greene, Nick Jr. (Australia), with strongest over-indexing on Surf kayaking (29.4× the country average). Demographically, the Minnesota Lynx audience skews more male with an average age of 30.9, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Basketball

Demographics of Minnesota Lynx fans

Demographic split for Minnesota Lynx audience in United States
MetricValue
Female42.2%
Male57.8%
Average age30.9
Estimated audience size3,244,296

Audience persona

The typical Minnesota Lynx fan in United States is more male, around 30.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Surf kayaking.

Top regions in United States

Top regions ranked by reach for Minnesota Lynx in United States
RegionReachAffinity
Minnesota844,57218.17×
California116,7040.33×
Texas108,0240.39×
Florida97,2940.44×
New York90,0510.5×
Illinois74,9470.69×
Iowa73,2092.74×
Wisconsin61,5271.26×
North Carolina57,8880.59×
Georgia55,8990.56×
Pennsylvania49,5110.45×
Ohio47,7400.48×
Indiana45,6400.77×
Arizona41,1150.62×
Virginia39,1610.5×
Tennessee35,4750.55×
New Jersey35,4700.43×
Michigan32,8350.39×
Louisiana31,9400.76×
Maryland31,3030.56×
South Carolina28,9190.59×
Massachusetts27,0430.42×
Washington24,4170.38×
Missouri24,1180.46×
North Dakota23,8043.57×
Nevada23,4990.75×
Colorado22,3470.44×
South Dakota22,2542.97×
Connecticut20,9760.64×
Alabama19,6550.43×
Kentucky18,6710.46×
Mississippi17,8890.67×
Oregon13,4450.36×
Arkansas12,1820.46×
Oklahoma10,4970.29×
Kansas10,3850.41×
Utah9,6820.33×
Nebraska9,6180.59×
New Mexico7,2000.44×
Alaska6,0340.87×
Montana5,5130.61×
Washington, District of Columbia5,2550.54×
Hawaii4,7130.34×
Maine4,7120.41×
Rhode Island4,4630.43×
West Virginia4,3400.29×
New Hampshire4,2680.33×
Idaho3,8490.24×
Delaware3,4520.39×
Wyoming1,9430.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minnesota Lynx audience
BrandAffinityCategory
Surf kayaking29.4×Sports
Graham Greene8.22×Literature
Nick Jr. (Australia)11.49×Kids & Family
Alaska1.91×Travel & Leisure
Product design1.88×Business & Career
Elsword14.82×Games
Finding Your Roots9.89×Movies & TV
Chili con carne6.95×Food & Beverages
Pro-Ject3.5×Music & Radio
Cal Ripken, Jr.11.76×Sports
Consequence (rapper)4.59×Music & Radio
Jesse Plemons2.38×Movies & TV
Staycation2.27×Home & Garden
Cardio Kickboxing22.29×Sports
Pat's King of Steaks11.51×
Queens College, City University of New York4.64×Business & Career
Regional styles of Mexican music1.72×Music & Radio
Jaws3.27×Movies & TV
Noodle (Gorillaz)2.13×Music & Radio
Nebraska Cornhuskers football1.97×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minnesota Lynx audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.7
Risk AppetiteTHRILL1.51
Family OrientationCONSERVATISM1.21
Early Adopter MentalityPOWER1.2
Luxury OrientationPREMIUM1.18
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Minnesota Lynx
CountryShare
United States91.4%
Canada2.1%
Philippines1.2%

See Minnesota Lynx audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Minnesota Lynx have in United States?

Minnesota Lynx has an estimated audience of 3,244,296 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Minnesota Lynx fans?

42.2% of Minnesota Lynx fans are female, 57.8% are male, with an average age of 30.9 years.

Which brands do Minnesota Lynx fans like most?

Minnesota Lynx fans show strongest brand affinity for Surf kayaking (29.4×), Graham Greene (8.22×), and Nick Jr. (Australia) (11.49×) over the country average.

Where do Minnesota Lynx fans live in United States?

Minnesota Lynx fans in United States are most concentrated in Minnesota (reach 844,572), California (reach 116,704), and Texas (reach 108,024). These three regions account for the largest share of the active audience.

What other brands do Minnesota Lynx fans also like?

Beyond Minnesota Lynx itself, the audience over-indexes on Graham Greene (8.22×), Nick Jr. (Australia) (11.49×), Alaska (1.91×), and Product design (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minnesota Lynx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.