Rascasse Audience Intelligence

Minnesota Lynx Audience in United States

A data profile of the people who buy, follow and care about Minnesota Lynx in United States — modelled from more than twelve digital signal sources. Minnesota Lynx has an estimated audience of 4,472,483 people in United States.

#78among Basketball in United States#145among Team in United States#626in Sports

The average Minnesota Lynx fan in United States is 33.9 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, Texas.

Top brand affinities include Minnesota Timberwolves, Megan Fox, Brook Lopez, with strongest over-indexing on Minnesota Timberwolves (23.16× the country average).

Demographically, the Minnesota Lynx audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Minnesota Lynx fan in United States is more male, around 33.9 years old, with strong Patriotism tendencies and a notable affinity for Minnesota Timberwolves.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minnesota Lynx profile in United States.

Audience size
4.5M
in United States
Gender
40.5%♀
59.5% male
Age
33.9
average years
Country rank
#7329
Team in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minnesota Lynx fans

40.5% are female, 59.5% are male, average age 33.9.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Minnesota Lynx audience in United States
MetricValue
Female40.5%
Male59.5%
Average age33.9
Estimated audience size4,472,483
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Minnesota Lynx audience in United States
Age bracketShare%
16-1937%
20-2919%
30-3916%
40-4914%
50+14%
Fig. 04

Worldwide distribution

90.9%

of the worldwide Minnesota Lynx audience comes from United States.

Worldwide audience distribution share by country for Minnesota Lynx
CountryShare
United States90.9%
Canada2.0%
Philippines1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minnesota Lynx audience in United States is strongest.

Fig. 05

Top regions by affinity

Minnesota Lynx fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~1M19.11×
02North Dakota~40K4.10×
03South Dakota~30K3.17×
04Iowa~90K2.48×
05Wisconsin~80K1.20×
06Alaska~7K0.78×
07Mississippi~30K0.75×
08Indiana~60K0.74×
09Louisiana~40K0.74×
10Nevada~30K0.72×
11Illinois~90K0.63×
12Montana~7K0.62×
13Arizona~50K0.61×
14Nebraska~10K0.61×
15Connecticut~20K0.57×
16South Carolina~40K0.56×
17Maryland~40K0.53×
18Georgia~70K0.52×
19North Carolina~70K0.52×
20Tennessee~40K0.52×
21Washington, District of Columbia~7K0.52×
22Arkansas~20K0.49×
23Virginia~50K0.46×
24Missouri~30K0.46×
25New Mexico~10K0.46×
26Alabama~30K0.45×
27New York~100K0.44×
28Ohio~60K0.44×
29Kentucky~20K0.44×
30Maine~7K0.44×
31Rhode Island~6K0.44×
32Delaware~5K0.44×
33Vermont~3K0.44×
34Florida~100K0.42×
35Kansas~10K0.42×
36Colorado~30K0.41×
37Pennsylvania~60K0.40×
38Michigan~40K0.38×
39Massachusetts~30K0.38×
40Hawaii~7K0.38×
41New Jersey~40K0.37×
42Washington~30K0.37×
43Texas~100K0.36×
44Oregon~20K0.36×
45New Hampshire~6K0.36×
46West Virginia~7K0.35×
47Oklahoma~20K0.33×
48California~100K0.31×
49Utah~10K0.30×
50Idaho~6K0.30×
Fig. 06

Affinity by region

Affinity by region — Minnesota Lynx, United States
0.30×1.00×19.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minnesota Lynx audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minnesota Lynx audience
#·InterestCategoryAffinity×
01EuroLeagueSports66.44×
02Brook LopezSports49.67×
03Jrue HolidaySports31.72×
04YahtzeeGames29.09×
05Minnesota TimberwolvesSports23.16×
06United States national football teamSports14.13×
07Megan FoxMovies & TV14.12×
08Washington WizardsSports13.15×
09Charlotte HornetsSports12.83×
10De'Aaron FoxSports12.38×
11Memphis GrizzliesSports10.46×
12Utah JazzSports9.64×
13Indiana PacersSports9.13×
14Brooklyn NetsSports7.90×
15Phoenix SunsSports7.68×
16Atlanta HawksSports7.23×
17Giannis AntetokounmpoSports7.04×
18San Antonio SpursSports6.63×
19Houston RocketsSports5.67×
20Detroit PistonsSports5.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minnesota Lynx audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minnesota Lynx audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.62×
Risk AppetiteTHRILL1.46×
Family OrientationCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minnesota Lynx audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Quality AwarenessPREMIUM0.74×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minnesota Lynx have in United States?

Minnesota Lynx has an estimated audience of 4,472,483 people in United States, concentrated in Minnesota and California.

02

What is the gender split and age of Minnesota Lynx fans?

40.5% of Minnesota Lynx fans are female, 59.5% are male, with an average age of 33.9 years.

03

Which brands do Minnesota Lynx fans like most?

Minnesota Lynx fans show strongest brand affinity for Minnesota Timberwolves (23.16×), Megan Fox (14.12×), and Brook Lopez (49.67×) over the country average.

04

Where do Minnesota Lynx fans live in United States?

Minnesota Lynx fans in United States are most concentrated in Minnesota (reach ~1M), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Minnesota Lynx fans also like?

Beyond Minnesota Lynx itself, the audience over-indexes on Megan Fox (14.12×), Brook Lopez (49.67×), Charlotte Hornets (12.83×), and Jrue Holiday (31.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Minnesota Lynx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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