Beer pong Audience in United States

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Beer pong has an estimated audience of 1,046,735 people in United States. 40.2% are female, 59.8% are male, average age 32.7. Top regions: California, Texas, New York. Top brand affinities: Who Wants to Be a Millionaire?, Dog breed, Home construction, Alaska, Unique Gifts.

The average Beer pong fan in United States is 32.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Who Wants to Be a Millionaire?, Dog breed, Home construction, with strongest over-indexing on Who Wants to Be a Millionaire? (20× the country average). Demographically, the Beer pong audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Board game

Demographics of Beer pong fans

Demographic split for Beer pong audience in United States
MetricValue
Female40.2%
Male59.8%
Average age32.7
Estimated audience size1,046,735

Audience persona

The typical Beer pong fan in United States is more male, around 32.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Who Wants to Be a Millionaire?.

Top regions in United States

Top regions ranked by reach for Beer pong in United States
RegionReachAffinity
California166,1701.44×
Texas109,9411.22×
New York69,9841.2×
Florida69,9160.99×
Illinois41,9851.2×
Pennsylvania36,3091.03×
New Jersey32,1221.21×
Georgia31,1150.96×
Ohio31,0000.96×
North Carolina30,3080.96×
Michigan27,9161.02×
Arizona27,1151.27×
Virginia26,8581.05×
Massachusetts25,2151.22×
Washington23,4271.12×
Maryland20,3711.13×
Indiana19,5241.02×
Tennessee18,8690.9×
Colorado17,6501.07×
Wisconsin16,2301.03×
Missouri15,9100.94×
Minnesota15,8361.06×
South Carolina13,7830.88×
Alabama13,5110.92×
Nevada12,8701.27×
Oregon12,6221.05×
Louisiana12,0070.89×
Oklahoma11,7321.01×
Connecticut11,6531.11×
Kentucky11,5100.88×
Iowa9,5591.11×
Utah8,6690.92×
Kansas8,3091.01×
Arkansas7,3270.85×
Mississippi6,2820.73×
Nebraska5,9211.13×
Idaho4,8540.92×
New Hampshire4,6801.13×
New Mexico4,6720.89×
Hawaii4,4190.98×
West Virginia4,1980.86×
Maine3,6190.97×
Washington, District of Columbia3,1040.99×
Delaware2,8400.98×
Rhode Island2,7790.83×
Montana2,2710.78×
Alaska1,9720.88×
South Dakota1,9080.79×
Vermont1,6840.92×
North Dakota1,6220.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beer pong audience
BrandAffinityCategory
Who Wants to Be a Millionaire?20×Movies & TV
Dog breed2.1×Pets & Animals
Home construction2.09×Home & Garden
Alaska2.07×Travel & Leisure
Unique Gifts2.68×Shopping
Birthday Gifts3.43×Kids & Family
3D printing2.34×Technology & Electronics
Mathcore6.59×Music & Radio
Governor of Michigan5.86×Politics & Society
Home equity1.5×Home & Garden
GoopInternet & Social Media
Fairy godmother5.39×Literature
John Havlicek11.15×Sports
Historic site2.8×Arts & Culture
Hipster6.27×Politics & Society
Halsey, Oregon5.25×Travel & Leisure
Voltron: Legendary Defender10.09×Movies & TV
Grinch2.48×Movies & TV
Nebraska1.63×Travel & Leisure
Vocal harmony2.62×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beer pong audience
TraitClusterScore
Early Adopter MentalityPOWER1.26
Luxury OrientationPREMIUM1.23
ExtroversionTHRILL1.19
IndulgenceJOY1.13
Risk AppetiteTHRILL1.06
Sports ActivityPOWER1.06

Worldwide distribution

Worldwide audience distribution share by country for Beer pong
CountryShare
United States48.1%
Australia6.2%
United Kingdom4.8%

See Beer pong audiences in other countries

More Board game audiences in United States

Frequently asked questions

How many fans does Beer pong have in United States?

Beer pong has an estimated audience of 1,046,735 people in United States, concentrated in California and Texas.

What is the gender split and age of Beer pong fans?

40.2% of Beer pong fans are female, 59.8% are male, with an average age of 32.7 years.

Which brands do Beer pong fans like most?

Beer pong fans show strongest brand affinity for Who Wants to Be a Millionaire? (20×), Dog breed (2.1×), and Home construction (2.09×) over the country average.

Where do Beer pong fans live in United States?

Beer pong fans in United States are most concentrated in California (reach 166,170), Texas (reach 109,941), and New York (reach 69,984). These three regions account for the largest share of the active audience.

What other brands do Beer pong fans also like?

Beyond Beer pong itself, the audience over-indexes on Dog breed (2.1×), Home construction (2.09×), Alaska (2.07×), and Unique Gifts (2.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beer pong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.