Drinking game Audience in United States

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Drinking game has an estimated audience of 1,295,943 people in United States. 50.1% are female, 49.9% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: Wine cocktail, Menards, Mixed drink, African American Vernacular English, Humour.

The average Drinking game fan in United States is 34.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wine cocktail, Menards, Mixed drink, with strongest over-indexing on Wine cocktail (33.05× the country average). Demographically, the Drinking game audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Drinking game fans

Demographic split for Drinking game audience in United States
MetricValue
Female50.1%
Male49.9%
Average age34.4
Estimated audience size1,295,943

Audience persona

The typical Drinking game fan in United States is balanced, around 34.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wine cocktail.

Top regions in United States

Top regions ranked by reach for Drinking game in United States
RegionReachAffinity
California130,9410.92×
Texas122,9911.1×
Florida84,7060.97×
New York68,7340.95×
Georgia49,6931.24×
Pennsylvania49,3791.13×
Illinois46,3141.07×
North Carolina45,3511.16×
Ohio42,3051.06×
Michigan39,0181.15×
New Jersey28,7110.87×
Virginia28,5860.91×
Tennessee28,1961.08×
Indiana25,6631.08×
Arizona24,7980.94×
South Carolina23,9951.23×
Missouri23,6831.13×
Alabama23,6191.3×
Maryland22,9121.03×
Massachusetts22,3350.87×
Washington20,8460.8×
Louisiana20,7061.24×
Wisconsin20,3291.04×
Colorado19,0900.93×
Oklahoma17,3251.2×
Kentucky17,0501.05×
Minnesota16,7100.9×
Mississippi13,8641.3×
Arkansas12,4261.16×
Kansas11,6731.14×
Iowa11,5661.08×
Oregon11,5200.78×
Nevada11,4830.92×
Connecticut11,4110.88×
Utah8,6090.74×
Nebraska7,0871.09×
West Virginia6,2391.03×
New Mexico5,7780.89×
Idaho5,5190.85×
Hawaii4,8110.86×
Washington, District of Columbia4,4221.14×
New Hampshire4,1580.81×
Rhode Island3,7840.92×
Delaware3,6471.02×
Maine3,4460.74×
Montana3,3650.94×
South Dakota3,0591.02×
North Dakota2,7111.02×
Alaska1,8870.68×
Vermont1,8210.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drinking game audience
BrandAffinityCategory
Wine cocktail33.05×Food & Beverages
Menards5.02×Home & Garden
Mixed drink6.41×Food & Beverages
African American Vernacular English39.06×
Humour2.13×Literature
Beer pong19.62×Games
Video games1.9×Games
Movies1.51×Movies & TV
Tabletop role-playing game5.59×Games
Friends2.02×Movies & TV
Alcoholic beverages1.78×Food & Beverages
First-person shooter games2.56×Games
Perrier17.47×Food & Beverages
Mineral water4.93×Food & Beverages
K-Dramas19.74×Movies & TV
Comedy movies1.68×Movies & TV
Texas Roadhouse2.19×Food & Beverages
Japan3.17×Travel & Leisure
Scooby-Doo2.81×Movies & TV
American football1.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drinking game audience
TraitClusterScore
Early Adopter MentalityPOWER1.47
IndulgenceJOY1.4
ExtroversionTHRILL1.38
Social Media UsageJOY1.17
Sports ActivityPOWER1.15
Urban LifestyleOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Drinking game
CountryShare
United States39.7%
Ukraine19.6%
United Kingdom6.7%

See Drinking game audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Drinking game have in United States?

Drinking game has an estimated audience of 1,295,943 people in United States, concentrated in California and Texas.

What is the gender split and age of Drinking game fans?

50.1% of Drinking game fans are female, 49.9% are male, with an average age of 34.4 years.

Which brands do Drinking game fans like most?

Drinking game fans show strongest brand affinity for Wine cocktail (33.05×), Menards (5.02×), and Mixed drink (6.41×) over the country average.

Where do Drinking game fans live in United States?

Drinking game fans in United States are most concentrated in California (reach 130,941), Texas (reach 122,991), and Florida (reach 84,706). These three regions account for the largest share of the active audience.

What other brands do Drinking game fans also like?

Beyond Drinking game itself, the audience over-indexes on Menards (5.02×), Mixed drink (6.41×), African American Vernacular English (39.06×), and Humour (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drinking game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.