Rascasse Audience Intelligence

Drinking game Audience in United States

A data profile of the people who buy, follow and care about Drinking game in United States — modelled from more than twelve digital signal sources. Drinking game has an estimated audience of 1,295,943 people in United States.

#7804among Topic in United States#1151in Food & Beverages

The average Drinking game fan in United States is 34.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wine cocktail, Menards, Mixed drink, with strongest over-indexing on Wine cocktail (33.05× the country average).

Demographically, the Drinking game audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drinking game fan in United States is balanced, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for Wine cocktail.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drinking game profile in United States.

Audience size
1.3M
in United States
Gender
50.1%♀
49.9% male
Age
34.4
average years
Country rank
#19762
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drinking game fans

50.1% are female, 49.9% are male, average age 34.4.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Drinking game audience in United States
MetricValue
Female50.1%
Male49.9%
Average age34.4
Estimated audience size1,295,943
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Drinking game audience in United States
Age bracketShare%
16-1928%
20-2928%
30-3919%
40-4915%
50+11%
Fig. 04

Worldwide distribution

39.7%

of the worldwide Drinking game audience comes from United States.

Worldwide audience distribution share by country for Drinking game
CountryShare
United States39.7%
Ukraine19.6%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drinking game audience in United States is strongest.

Fig. 05

Top regions by affinity

Drinking game fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K1.28×
02Alabama~20K1.27×
03Louisiana~20K1.22×
04Oklahoma~20K1.20×
05South Carolina~20K1.19×
06Washington, District of Columbia~5K1.18×
07Georgia~50K1.17×
08Arkansas~10K1.17×
09Michigan~40K1.13×
10North Dakota~3K1.13×
11North Carolina~40K1.10×
12Missouri~20K1.10×
13Kansas~10K1.10×
14Iowa~10K1.09×
15Nebraska~7K1.09×
16Pennsylvania~50K1.08×
17Indiana~30K1.07×
18Kentucky~20K1.07×
19South Dakota~3K1.07×
20Texas~100K1.06×
21Wisconsin~20K1.06×
22West Virginia~6K1.06×
23Delaware~4K1.06×
24Tennessee~30K1.04×
25Ohio~40K1.02×
26Maryland~20K1.02×
27Illinois~40K1.01×
28Montana~4K1.01×
29Rhode Island~4K0.95×
30Minnesota~20K0.93×
31New Mexico~6K0.93×
32Hawaii~5K0.93×
33Florida~80K0.92×
34Colorado~20K0.92×
35Vermont~2K0.92×
36Arizona~20K0.91×
37Connecticut~10K0.90×
38Nevada~10K0.90×
39New York~60K0.89×
40Virginia~30K0.89×
41Massachusetts~20K0.89×
42California~100K0.87×
43Idaho~6K0.87×
44New Hampshire~4K0.85×
45New Jersey~30K0.82×
46Oregon~10K0.80×
47Maine~4K0.80×
48Alaska~2K0.80×
49Washington~20K0.77×
50Utah~9K0.77×
Fig. 06

Affinity by region

Affinity by region — Drinking game, United States
0.77×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drinking game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drinking game audience
#·InterestCategoryAffinity×
01African American Vernacular EnglishTopic39.06×
02Wine cocktailFood & Beverages33.05×
03ManhwaLiterature23.64×
04K-DramasMovies & TV19.74×
05Beer pongGames19.62×
06PerrierFood & Beverages17.47×
07Mixed drinkFood & Beverages6.41×
08Tabletop role-playing gameGames5.59×
09MenardsHome & Garden5.02×
10Mineral waterFood & Beverages4.93×
11JapanTravel & Leisure3.17×
12First-person shooter gamesGames2.56×
13Texas RoadhouseFood & Beverages2.19×
14HumourLiterature2.13×
15Taco BellFood & Beverages2.09×
16Video gamesGames1.90×
17Alcoholic beveragesFood & Beverages1.78×
18American footballSports1.76×
19Comedy moviesMovies & TV1.68×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drinking game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drinking game audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.43×
ExtroversionTHRILL1.36×
Early Adopter MentalityPOWER1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drinking game audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
SpiritualityBALANCE0.91×
CreativityOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drinking game have in United States?

Drinking game has an estimated audience of 1,295,943 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Drinking game fans?

50.1% of Drinking game fans are female, 49.9% are male, with an average age of 34.4 years.

03

Which brands do Drinking game fans like most?

Drinking game fans show strongest brand affinity for Wine cocktail (33.05×), Menards (5.02×), and Mixed drink (6.41×) over the country average.

04

Where do Drinking game fans live in United States?

Drinking game fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Drinking game fans also like?

Beyond Drinking game itself, the audience over-indexes on Menards (5.02×), Mixed drink (6.41×), African American Vernacular English (39.06×), and Humour (2.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Drinking game audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Drinking game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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