African American Vernacular English Audience in United States

African American Vernacular English has an estimated audience of 301,953 people in United States. 83.2% are female, 16.8% are male, average age 35.1. Top regions: California, Texas, New York. Top brand affinities: Finnair, Back to the Future, Feyenoord, Capital One, Priyanka Chopra.

The average African American Vernacular English fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, Back to the Future, Feyenoord, with strongest over-indexing on Finnair (675× the country average). Demographically, the African American Vernacular English audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of African American Vernacular English fans

Demographic split for African American Vernacular English audience in United States
MetricValue
Female83.2%
Male16.8%
Average age35.1
Estimated audience size301,953

Audience persona

The typical African American Vernacular English fan in United States is more female, around 35.1 years old, with strong Quality Awareness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for African American Vernacular English in United States
RegionReachAffinity
California39,7131.2×
Texas23,6070.91×
New York20,4761.21×
Florida19,4240.95×
Georgia14,5231.56×
Illinois12,0891.2×
North Carolina11,0901.22×
Pennsylvania11,0291.08×
Ohio9,6311.04×
Michigan9,1541.16×
Virginia9,1271.24×
New Jersey8,2961.08×
Maryland7,8721.52×
Massachusetts7,7901.31×
Washington7,4411.23×
Tennessee5,8910.97×
Arizona5,4220.88×
Missouri5,3201.09×
Indiana5,2000.94×
Wisconsin4,8761.07×
Minnesota4,6691.08×
South Carolina4,4620.98×
Alabama4,3991.04×
Colorado4,3130.91×
Oregon4,1941.21×
Louisiana3,8350.99×
Connecticut3,5351.17×
Kentucky3,4910.92×
Oklahoma2,7440.82×
Nevada2,4420.84×
Arkansas2,3270.94×
Mississippi2,2720.91×
Iowa2,1750.87×
Utah2,1470.79×
Kansas2,1440.9×
Washington, District of Columbia1,7341.91×
Nebraska1,3080.86×
New Mexico1,0970.72×
Maine1,0110.94×
Idaho9980.66×
New Hampshire9430.79×
West Virginia8900.63×
Hawaii8700.67×
Delaware8611.03×
Rhode Island8350.87×
Vermont7221.36×
Alaska5710.88×
Montana5260.63×
North Dakota3720.6×
South Dakota3550.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for African American Vernacular English audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Back to the Future44.64×Movies & TV
Feyenoord120.26×Sports
Capital One8.08×Business & Career
Priyanka Chopra26.68×Movies & TV
Malaysia19.1×Travel & Leisure
Google Maps6.53×Internet & Social Media
Viola Davis28.21×Movies & TV
Indeed.com6.27×Business & Career
Afro-textured hair14.04×Beauty & Wellness
Baidu26.04×Internet & Social Media
Chadwick Boseman24.34×Movies & TV
Michelle Yeoh21.7×Movies & TV
DeviantArt7.95×Internet & Social Media
Circle K7.57×Shopping
Enterprise Rent-A-Car6.53×Cars & Mobility
FC Bayern Munich7.4×Sports
Diana Ross14.49×Music & Radio
Khan Academy8.64×Business & Career
Jared Leto11.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by African American Vernacular English audience
TraitClusterScore
Quality AwarenessPREMIUM5.47
PatriotismCONSERVATISM1.4
Price SensitivityPREMIUM1.36
LGBTQ+ IdentityOPEN1.35
Family OrientationCONSERVATISM1.22
TravellingTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for African American Vernacular English
CountryShare
United States68.6%
United Kingdom16.6%
India3.3%

See African American Vernacular English audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does African American Vernacular English have in United States?

African American Vernacular English has an estimated audience of 301,953 people in United States, concentrated in California and Texas.

What is the gender split and age of African American Vernacular English fans?

83.2% of African American Vernacular English fans are female, 16.8% are male, with an average age of 35.1 years.

Which brands do African American Vernacular English fans like most?

African American Vernacular English fans show strongest brand affinity for Finnair (675×), Back to the Future (44.64×), and Feyenoord (120.26×) over the country average.

Where do African American Vernacular English fans live in United States?

African American Vernacular English fans in United States are most concentrated in California (reach 39,713), Texas (reach 23,607), and New York (reach 20,476). These three regions account for the largest share of the active audience.

What other brands do African American Vernacular English fans also like?

Beyond African American Vernacular English itself, the audience over-indexes on Back to the Future (44.64×), Feyenoord (120.26×), Capital One (8.08×), and Priyanka Chopra (26.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for African American Vernacular English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.