Rascasse Audience Intelligence

African American Vernacular English Audience in United States

A data profile of the people who buy, follow and care about African American Vernacular English in United States — modelled from more than twelve digital signal sources. African American Vernacular English has an estimated audience of 301,953 people in United States.

#13443among Topic in United States

The average African American Vernacular English fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Viola Davis, Malaysia, Drinking game, with strongest over-indexing on Viola Davis (38.49× the country average).

Demographically, the African American Vernacular English audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical African American Vernacular English fan in United States is more female, around 35.1 years old, with strong Quality Awareness tendencies and a notable affinity for Viola Davis.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the African American Vernacular English profile in United States.

Audience size
302K
in United States
Gender
83.2%♀
16.8% male
Age
35.1
average years
Country rank
#48227
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of African American Vernacular English fans

83.2% are female, 16.8% are male, average age 35.1.

Fig. 02

Gender split

83.2%
Female
16.8%
Male
Demographic split for African American Vernacular English audience in United States
MetricValue
Female83.2%
Male16.8%
Average age35.1
Estimated audience size301,953
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the African American Vernacular English audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3916%
40-4916%
50+16%
Fig. 04

Worldwide distribution

68.0%

of the worldwide African American Vernacular English audience comes from United States.

Worldwide audience distribution share by country for African American Vernacular English
CountryShare
United States68.0%
United Kingdom16.4%
India3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the African American Vernacular English audience in United States is strongest.

Fig. 05

Top regions by affinity

African American Vernacular English fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~1K1.53×
02Maryland~8K1.46×
03Georgia~10K1.42×
04Virginia~9K1.23×
05Massachusetts~7K1.23×
06North Carolina~10K1.19×
07New York~20K1.15×
08Illinois~10K1.15×
09Washington~7K1.15×
10California~40K1.12×
11Oregon~4K1.12×
12Connecticut~3K1.12×
13Vermont<1K1.12×
14Michigan~9K1.11×
15Wisconsin~5K1.08×
16Pennsylvania~10K1.06×
17Missouri~5K1.06×
18Minnesota~5K1.06×
19Delaware<1K1.05×
20Alabama~4K1.03×
21Louisiana~4K1.02×
22Ohio~9K1.01×
23New Jersey~8K1.01×
24Tennessee~6K1.01×
25South Carolina~5K1.01×
26Mississippi~2K0.98×
27Maine~1K0.98×
28Indiana~5K0.97×
29Rhode Island<1K0.97×
30Alaska<1K0.96×
31Arkansas~2K0.95×
32Kansas~2K0.95×
33Kentucky~4K0.94×
34Colorado~4K0.93×
35Nevada~3K0.93×
36Iowa~2K0.93×
37Nebraska~1K0.93×
38North Dakota<1K0.93×
39Texas~20K0.92×
40Oklahoma~3K0.92×
41New Hampshire~1K0.91×
42South Dakota<1K0.91×
43Florida~20K0.90×
44West Virginia~1K0.90×
45Montana<1K0.90×
46New Mexico~1K0.89×
47Hawaii~1K0.89×
48Utah~2K0.87×
49Arizona~5K0.86×
50Idaho~1K0.86×
Fig. 06

Affinity by region

Affinity by region — African American Vernacular English, United States
0.86×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the African American Vernacular English audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for African American Vernacular English audience
#·InterestCategoryAffinity×
01TVBMovies & TV72.03×
02Drinking gameFood & Beverages39.06×
03Viola DavisMovies & TV38.49×
04MalaysiaTravel & Leisure23.01×
05Napoleon DynamiteMovies & TV20.00×
06Robert LewandowskiSports20.00×
07Christine McVieMusic & Radio20.00×
08FC Schalke 04Sports17.58×
09Back to the FutureMovies & TV12.44×
10Afro-textured hairBeauty & Wellness10.99×
11Internet celebrityInternet & Social Media4.57×
12TMZInternet & Social Media2.70×
13CocktailFood & Beverages2.53×
14Beauty salonsBeauty & Wellness2.16×
15VeganismFood & Beverages2.15×
16WineFood & Beverages2.06×
17Alcoholic beveragesFood & Beverages1.86×
18XInternet & Social Media1.84×
19CookingFood & Beverages1.76×
20RecipesFood & Beverages1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the African American Vernacular English audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by African American Vernacular English audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM5.45×
PatriotismCONSERVATISM2.06×
IndulgenceJOY1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by African American Vernacular English audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.78×
SustainabilityBALANCE0.81×
DIY MentalityTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does African American Vernacular English have in United States?

African American Vernacular English has an estimated audience of 301,953 people in United States, concentrated in California and Texas.

02

What is the gender split and age of African American Vernacular English fans?

83.2% of African American Vernacular English fans are female, 16.8% are male, with an average age of 35.1 years.

03

Which brands do African American Vernacular English fans like most?

African American Vernacular English fans show strongest brand affinity for Viola Davis (38.49×), Malaysia (23.01×), and Drinking game (39.06×) over the country average.

04

Where do African American Vernacular English fans live in United States?

African American Vernacular English fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do African American Vernacular English fans also like?

Beyond African American Vernacular English itself, the audience over-indexes on Malaysia (23.01×), Drinking game (39.06×), Napoleon Dynamite (20×), and Afro-textured hair (10.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See African American Vernacular English audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for African American Vernacular English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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