Manhwa Audience in United States

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Manhwa has an estimated audience of 476,501 people in United States. 57.8% are female, 42.2% are male, average age 23.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Nuts (film), Mathcore, Google Home, The Historian.

The average Manhwa fan in United States is 23.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Nuts (film), Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Manhwa audience skews more female with an average age of 23.5, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Manhwa fans

Demographic split for Manhwa audience in United States
MetricValue
Female57.8%
Male42.2%
Average age23.5
Estimated audience size476,501

Audience persona

The typical Manhwa fan in United States is more female, around 23.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Manhwa in United States
RegionReachAffinity
California85,8691.64×
Texas62,3111.52×
Florida41,2291.28×
New York34,2811.29×
Georgia20,9321.43×
Illinois17,9011.13×
North Carolina14,8061.03×
Washington14,6911.54×
Pennsylvania13,5170.84×
Virginia12,9801.12×
New Jersey12,6531.04×
Ohio12,0340.82×
Arizona10,8941.12×
Michigan10,8660.87×
Maryland9,6551.18×
Tennessee9,0820.95×
Minnesota8,5471.25×
Massachusetts8,4300.9×
Indiana8,3640.96×
Oregon7,0411.29×
Missouri6,7000.87×
Oklahoma6,5251.23×
Alabama6,2160.93×
Nevada6,2131.35×
Louisiana6,0380.98×
Wisconsin5,9410.83×
Colorado5,9380.79×
South Carolina5,8800.82×
Kentucky5,4990.92×
Arkansas4,2851.09×
Utah4,2461×
Connecticut3,9900.83×
Hawaii3,7751.84×
Kansas3,6780.98×
Mississippi3,4550.88×
Iowa3,1270.8×
Nebraska2,2540.94×
Idaho1,9240.81×
New Mexico1,8410.77×
West Virginia1,7970.81×
Rhode Island1,4250.94×
Alaska1,2991.27×
Washington, District of Columbia1,2410.87×
Delaware1,0800.82×
New Hampshire1,0510.56×
Maine1,0070.59×
South Dakota8730.79×
Montana8290.63×
North Dakota7970.81×
Vermont4330.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Manhwa audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Nuts (film)24.45×Movies & TV
Mathcore17.5×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Combat sport1.65×Sports
Cam Ward3.67×Sports
Eyelashes Regrow15.13×Beauty & Wellness
Natural rubber1.9×Cars & Mobility
Edvard Grieg23.04×Literature
Product design1.72×Business & Career
Urban Outfitters1.58×Shopping
Eurail16.57×Cars & Mobility
GILT8.79×Shopping
Monogram2.78×Home & Garden
Home staging3.79×Home & Garden
Emilio Estefan10.56×Music & Radio
JDSU2.18×Business & Career
Grinch2.75×Movies & TV
UK garage3.68×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Manhwa audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.21
Community OrientationOPEN1.65
Pet OwnershipJOY1.49
Social Media UsageJOY1.27
ExtroversionTHRILL1.25
Luxury OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Manhwa
CountryShare
Japan25.9%
Colombia22.2%
United States9.3%

See Manhwa audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Manhwa have in United States?

Manhwa has an estimated audience of 476,501 people in United States, concentrated in California and Texas.

What is the gender split and age of Manhwa fans?

57.8% of Manhwa fans are female, 42.2% are male, with an average age of 23.5 years.

Which brands do Manhwa fans like most?

Manhwa fans show strongest brand affinity for Keene, New Hampshire (675×), Nuts (film) (24.45×), and Mathcore (17.5×) over the country average.

Where do Manhwa fans live in United States?

Manhwa fans in United States are most concentrated in California (reach 85,869), Texas (reach 62,311), and Florida (reach 41,229). These three regions account for the largest share of the active audience.

What other brands do Manhwa fans also like?

Beyond Manhwa itself, the audience over-indexes on Nuts (film) (24.45×), Mathcore (17.5×), Google Home (11.64×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Manhwa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.