Rascasse Audience Intelligence

Manhwa Audience in United States

A data profile of the people who buy, follow and care about Manhwa in United States — modelled from more than twelve digital signal sources. Manhwa has an estimated audience of 476,501 people in United States.

#11604among Topic in United States#915in Literature

The average Manhwa fan in United States is 23.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Anime and manga fandom, Superman, with strongest over-indexing on International education (47.93× the country average).

Demographically, the Manhwa audience skews more female with an average age of 23.5, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Manhwa fan in United States is more female, around 23.5 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manhwa profile in United States.

Audience size
477K
in United States
Gender
57.8%♀
42.2% male
Age
23.5
average years
Country rank
#37709
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manhwa fans

57.8% are female, 42.2% are male, average age 23.5.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Manhwa audience in United States
MetricValue
Female57.8%
Male42.2%
Average age23.5
Estimated audience size476,501
Fig. 03

Age distribution

Ø 23.5
average years
Age distribution of the Manhwa audience in United States
Age bracketShare%
16-1974%
20-2916%
30-394%
40-492%
50+3%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Manhwa audience comes from United States.

Worldwide audience distribution share by country for Manhwa
CountryShare
Japan25.1%
Colombia23.7%
United States9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manhwa audience in United States is strongest.

Fig. 05

Top regions by affinity

Manhwa fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K1.78×
02California~80K1.53×
03Texas~60K1.46×
04Washington~10K1.43×
05Alaska~1K1.38×
06Georgia~20K1.34×
07Nevada~6K1.26×
08Oregon~7K1.23×
09Minnesota~8K1.22×
10Oklahoma~6K1.22×
11Florida~40K1.21×
12New York~30K1.21×
13Maryland~10K1.18×
14Virginia~10K1.13×
15Arizona~10K1.11×
16Illinois~20K1.06×
17Arkansas~4K1.06×
18New Jersey~10K1.05×
19Louisiana~6K1.05×
20North Carolina~10K1.04×
21Utah~4K1.02×
22Indiana~8K0.97×
23Kansas~4K0.97×
24Alabama~6K0.96×
25Nebraska~2K0.95×
26Kentucky~6K0.93×
27Tennessee~9K0.92×
28Rhode Island~1K0.92×
29Delaware~1K0.92×
30Mississippi~4K0.91×
31Massachusetts~8K0.90×
32Missouri~7K0.88×
33New Mexico~2K0.88×
34North Dakota<1K0.88×
35Washington, District of Columbia~1K0.87×
36Pennsylvania~10K0.86×
37Connecticut~4K0.86×
38West Virginia~2K0.86×
39Idaho~2K0.85×
40Michigan~10K0.84×
41Iowa~3K0.84×
42South Dakota<1K0.84×
43South Carolina~6K0.83×
44Ohio~10K0.82×
45Wisconsin~6K0.82×
46Colorado~6K0.77×
47Maine~1K0.68×
48Montana<1K0.68×
49Vermont<1K0.65×
50New Hampshire~1K0.62×
Fig. 06

Affinity by region

Affinity by region — Manhwa, United States
0.62×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manhwa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manhwa audience
#·InterestCategoryAffinity×
01International educationBusiness & Career47.93×
02One-Punch ManLiterature24.04×
03Drinking gameFood & Beverages23.64×
04Rosie O'DonnellMovies & TV19.54×
05Concept artArts & Culture18.62×
06Anime and manga fandomLiterature15.52×
07The Legend of ZeldaGames10.61×
08Shōnen mangaLiterature9.88×
09Goth subcultureFashion & Accessoires9.77×
10Graphic novelLiterature9.04×
11Digital artArts & Culture7.95×
12Anne HathawayMovies & TV7.57×
13PokémonGames7.15×
14DC ComicsLiterature6.07×
15NickelodeonMovies & TV5.65×
16MangaLiterature5.19×
17ComicsLiterature4.35×
18SupermanMovies & TV3.65×
19Horror moviesMovies & TV3.57×
20SmartphonesTechnology & Electronics2.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manhwa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Manhwa audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.69×
Pet OwnershipJOY2.07×
MindfulnessBALANCE1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Manhwa audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.47×
Quality AwarenessPREMIUM0.66×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Manhwa have in United States?

Manhwa has an estimated audience of 476,501 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Manhwa fans?

57.8% of Manhwa fans are female, 42.2% are male, with an average age of 23.5 years.

03

Which brands do Manhwa fans like most?

Manhwa fans show strongest brand affinity for International education (47.93×), Anime and manga fandom (15.52×), and Superman (3.65×) over the country average.

04

Where do Manhwa fans live in United States?

Manhwa fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Manhwa fans also like?

Beyond Manhwa itself, the audience over-indexes on Anime and manga fandom (15.52×), Superman (3.65×), Pokémon (7.15×), and Rosie O'Donnell (19.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Manhwa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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