New Belgium Brewing Company Audience in United States

New Belgium Brewing Company logo

New Belgium Brewing Company has an estimated audience of 1,197,200 people in United States. 44.8% are female, 55.2% are male, average age 37.7. Top regions: North Carolina, Colorado, California. Top brand affinities: Brooklyn Brewery, Sierra Nevada Brewing Company, Sam Elliott, Goose Island Brewery, Ale.

The average New Belgium Brewing Company fan in United States is 37.7 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Colorado, California. Top brand affinities include Brooklyn Brewery, Sierra Nevada Brewing Company, Sam Elliott, with strongest over-indexing on Brooklyn Brewery (35.26× the country average). Demographically, the New Belgium Brewing Company audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of New Belgium Brewing Company fans

Demographic split for New Belgium Brewing Company audience in United States
MetricValue
Female44.8%
Male55.2%
Average age37.7
Estimated audience size1,197,200

Audience persona

The typical New Belgium Brewing Company fan in United States is more male, around 37.7 years old, with strong Indulgence tendencies and a notable affinity for Brooklyn Brewery.

Top regions in United States

Top regions ranked by reach for New Belgium Brewing Company in United States
RegionReachAffinity
North Carolina393,50410.92×
Colorado329,01117.44×
California44,4610.34×
Texas38,1850.37×
Florida30,9980.38×
New York20,6230.31×
Virginia19,2320.66×
Pennsylvania18,5820.46×
Georgia18,2030.49×
Tennessee17,9400.75×
Michigan17,4700.56×
Ohio16,9580.46×
Illinois16,0730.4×
South Carolina15,8220.88×
Arizona10,3830.42×
Wisconsin10,0840.56×
Indiana9,5980.44×
Minnesota8,9900.52×
Washington8,7240.36×
Missouri8,4160.44×
New Jersey8,2080.27×
Massachusetts7,6040.32×
Kentucky6,7690.45×
Maryland6,5370.32×
Alabama5,0610.3×
Kansas4,9080.52×
Oregon4,7840.35×
Iowa4,7530.48×
Nevada4,6340.4×
Oklahoma4,5580.34×
Louisiana4,3780.28×
Connecticut4,0880.34×
Wyoming4,0622.29×
Nebraska3,9660.66×
Utah3,6710.34×
Arkansas3,5170.36×
Mississippi2,7680.28×
Idaho2,5520.42×
New Mexico2,5160.42×
West Virginia1,9930.36×
Montana1,8490.56×
South Dakota1,7570.63×
New Hampshire1,7290.37×
Hawaii1,6170.31×
Washington, District of Columbia1,5170.42×
Maine1,2890.3×
Delaware1,1740.36×
North Dakota1,0440.42×
Rhode Island9940.26×
Alaska8220.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Belgium Brewing Company audience
BrandAffinityCategory
Brooklyn Brewery35.26×Food & Beverages
Sierra Nevada Brewing Company56.11×Food & Beverages
Sam Elliott10.64×Movies & TV
Goose Island Brewery32.58×Food & Beverages
Ale18.46×Food & Beverages
Stone Brewing Co.32.71×Food & Beverages
Lager16.55×Food & Beverages
Founders Brewing Company37.93×Food & Beverages
Dogfish Head Brewery31.58×Food & Beverages
Lagunitas Brewing Company27.88×Food & Beverages
Homebrewing10.67×Food & Beverages
Ethanol6.13×Health
Boiler Room24.59×Music & Radio
Oktoberfest14.98×Travel & Leisure
Visit Asheville42.46×
The Zoo41.72×Movies & TV
Draught beer9.41×Food & Beverages
Saint Arnold Brewing Company43.44×
Drinking establishment6.89×Food & Beverages
Brewing3.75×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Belgium Brewing Company audience
TraitClusterScore
IndulgenceJOY1.99
SustainabilityBALANCE1.6
Sports ActivityPOWER1.47
Urban LifestyleOPEN1.41
Luxury OrientationPREMIUM1.32
Design AffinityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for New Belgium Brewing Company
CountryShare
United States98.1%
China0.7%
Philippines0.2%

See New Belgium Brewing Company audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does New Belgium Brewing Company have in United States?

New Belgium Brewing Company has an estimated audience of 1,197,200 people in United States, concentrated in North Carolina and Colorado.

What is the gender split and age of New Belgium Brewing Company fans?

44.8% of New Belgium Brewing Company fans are female, 55.2% are male, with an average age of 37.7 years.

Which brands do New Belgium Brewing Company fans like most?

New Belgium Brewing Company fans show strongest brand affinity for Brooklyn Brewery (35.26×), Sierra Nevada Brewing Company (56.11×), and Sam Elliott (10.64×) over the country average.

Where do New Belgium Brewing Company fans live in United States?

New Belgium Brewing Company fans in United States are most concentrated in North Carolina (reach 393,504), Colorado (reach 329,011), and California (reach 44,461). These three regions account for the largest share of the active audience.

What other brands do New Belgium Brewing Company fans also like?

Beyond New Belgium Brewing Company itself, the audience over-indexes on Sierra Nevada Brewing Company (56.11×), Sam Elliott (10.64×), Goose Island Brewery (32.58×), and Ale (18.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Belgium Brewing Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.