Rascasse Audience Intelligence

New Belgium Brewing Company Target Market in United States

A data profile of the people who buy, follow and care about New Belgium Brewing Company in United States — modelled from more than twelve digital signal sources. New Belgium Brewing Company has an estimated audience of 1,208,919 people in United States.

#16among Beer in United States#2127among Brand in United States#1190in Food & Beverages

The average New Belgium Brewing Company fan in United States is 37.7 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Colorado, California.

Top brand affinities include Brooklyn Brewery, Sierra Nevada Brewing Company, Sam Elliott, with strongest over-indexing on Brooklyn Brewery (35.26× the country average).

Demographically, the New Belgium Brewing Company audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Belgium Brewing Company fan in United States is more male, around 37.7 years old, with strong Indulgence tendencies and a notable affinity for Brooklyn Brewery.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Belgium Brewing Company profile in United States.

Audience size
1.2M
in United States
Gender
44.8%♀
55.2% male
Age
37.7
average years
Country rank
#20784
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of New Belgium Brewing Company

44.8% are female, 55.2% are male, average age 37.7.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for New Belgium Brewing Company audience in United States
MetricValue
Female44.8%
Male55.2%
Average age37.7
Estimated audience size1,208,919
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the New Belgium Brewing Company audience in United States
Age bracketShare%
16-1915%
20-2928%
30-3925%
40-4917%
50+14%
Fig. 04

Worldwide distribution

98.1%

of the worldwide New Belgium Brewing Company audience comes from United States.

Worldwide audience distribution share by country for New Belgium Brewing Company
CountryShare
United States98.1%
China0.7%
Philippines0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Belgium Brewing Company audience in United States is strongest.

Fig. 05

Top regions by affinity

New Belgium Brewing Company customers by region in United States
#RegionReachAffinity×
01Colorado~300K17.19×
02North Carolina~500K12.62×
03Wyoming~3K1.79×
04Alaska~2K0.87×
05South Dakota~2K0.86×
06South Carolina~20K0.85×
07North Dakota~2K0.85×
08Montana~3K0.83×
09Rhode Island~3K0.81×
10Delaware~3K0.80×
11Maine~3K0.78×
12Nebraska~5K0.77×
13West Virginia~4K0.77×
14Hawaii~4K0.76×
15New Hampshire~4K0.76×
16Tennessee~20K0.75×
17Idaho~4K0.74×
18Washington, District of Columbia~3K0.73×
19Mississippi~7K0.72×
20New Mexico~4K0.72×
21Arkansas~7K0.68×
22Kansas~6K0.68×
23Iowa~7K0.66×
24Kentucky~10K0.64×
25Oklahoma~8K0.63×
26Wisconsin~10K0.61×
27Louisiana~9K0.61×
28Nevada~7K0.61×
29Utah~7K0.61×
30Connecticut~7K0.60×
31Minnesota~10K0.59×
32Virginia~20K0.58×
33Alabama~10K0.58×
34Missouri~10K0.57×
35Oregon~8K0.57×
36Michigan~20K0.56×
37Indiana~10K0.56×
38Georgia~20K0.53×
39Ohio~20K0.51×
40Arizona~10K0.51×
41Maryland~10K0.51×
42Pennsylvania~20K0.49×
43Washington~10K0.48×
44Massachusetts~10K0.48×
45Illinois~20K0.45×
46New Jersey~10K0.44×
47Florida~30K0.42×
48Texas~40K0.38×
49New York~20K0.35×
50California~40K0.34×
Fig. 06

Affinity by region

Affinity by region — New Belgium Brewing Company, United States
0.34×1.00×17.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Belgium Brewing Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Belgium Brewing Company audience
#·InterestCategoryAffinity×
01Sierra Nevada Brewing CompanyFood & Beverages56.11×
02Saint Arnold Brewing CompanyBrand43.44×
03Visit AshevillePOI42.46×
04The ZooMovies & TV41.72×
05Founders Brewing CompanyFood & Beverages37.93×
06Brooklyn BreweryFood & Beverages35.26×
07Stone Brewing Co.Food & Beverages32.71×
08Goose Island BreweryFood & Beverages32.58×
09Dogfish Head BreweryFood & Beverages31.58×
10Lagunitas Brewing CompanyFood & Beverages27.88×
11Boiler RoomMusic & Radio24.59×
12Bell's BreweryFood & Beverages24.51×
13AleFood & Beverages18.46×
14LagerFood & Beverages16.55×
15OktoberfestTravel & Leisure14.98×
16HomebrewingFood & Beverages10.67×
17Sam ElliottMovies & TV10.64×
18CarnivàleMovies & TV9.47×
19Draught beerFood & Beverages9.41×
20EthanolHealth6.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Belgium Brewing Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Belgium Brewing Company audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.27×
ExtroversionTHRILL1.22×
Convenience OrientationPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Belgium Brewing Company audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.95×
Design AffinityPREMIUM1.00×
IndividualismJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is New Belgium Brewing Company's target market in United States?

New Belgium Brewing Company's target market in United States covers an estimated 1,208,919 people, concentrated in North Carolina and Colorado.

02

What is the gender split and age of New Belgium Brewing Company customers?

44.8% of the New Belgium Brewing Company audience are female, 55.2% are male, with an average age of 37.7 years.

03

Which brands do New Belgium Brewing Company fans like most?

New Belgium Brewing Company fans show strongest brand affinity for Brooklyn Brewery (35.26×), Sierra Nevada Brewing Company (56.11×), and Sam Elliott (10.64×) over the country average.

04

Where do New Belgium Brewing Company fans live in United States?

New Belgium Brewing Company fans in United States are most concentrated in North Carolina (reach ~500K), Colorado (reach ~300K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do New Belgium Brewing Company fans also like?

Beyond New Belgium Brewing Company itself, the audience over-indexes on Sierra Nevada Brewing Company (56.11×), Sam Elliott (10.64×), Goose Island Brewery (32.58×), and Ale (18.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for New Belgium Brewing Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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