Visit Asheville Audience in United States

Visit Asheville logo

Visit Asheville has an estimated audience of 331,057 people in United States. 51.0% are female, 49.0% are male, average age 43.8. Top regions: North Carolina, Florida, Georgia. Top brand affinities: Product design, Nebraska Cornhuskers football, Electrolyte, JDSU, Natural rubber.

The average Visit Asheville fan in United States is 43.8 years old, balanced, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Georgia. Top brand affinities include Product design, Nebraska Cornhuskers football, Electrolyte, with strongest over-indexing on Product design (3.28× the country average). Demographically, the Visit Asheville audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Pet Ownership, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Type: POI

Demographics of Visit Asheville fans

Demographic split for Visit Asheville audience in United States
MetricValue
Female51.0%
Male49.0%
Average age43.8
Estimated audience size331,057

Audience persona

The typical Visit Asheville fan in United States is balanced, around 43.8 years old, with strong Pet Ownership tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Visit Asheville in United States
RegionReachAffinity
North Carolina83,4508.38×
Florida17,9620.8×
Georgia12,4501.22×
South Carolina11,8752.38×
Tennessee11,0411.66×
Texas6,6620.23×
Virginia6,3870.79×
New York5,9120.32×
California4,5870.13×
Ohio4,5330.44×
Pennsylvania4,4340.4×
Illinois4,0370.37×
Kentucky3,4920.84×
Indiana2,9670.49×
New Jersey2,7350.32×
Alabama2,4140.52×
Mississippi2,3340.86×
Maryland2,2430.39×
Minnesota2,1880.46×
Louisiana2,0750.49×
Arkansas2,0730.76×
Massachusetts2,0450.31×
Oklahoma2,0280.55×
Missouri2,0110.38×
West Virginia1,9271.25×
Alaska1,9232.71×
Wisconsin1,9040.38×
Kansas1,7800.68×
Idaho1,7791.07×
Michigan1,7780.21×
Colorado1,7560.34×
Iowa1,6890.62×
Montana1,6761.82×
South Dakota1,6542.16×
New Hampshire1,5881.22×
Arizona1,5720.23×
Nebraska1,5550.94×
Connecticut1,5520.47×
New Mexico1,5460.93×
Nevada1,5410.48×
Rhode Island1,5331.45×
Maine1,5321.29×
Washington1,5260.23×
Oregon1,5220.4×
Utah1,5130.51×
Vermont1,5082.59×
Delaware1,3731.5×
Washington, District of Columbia9911×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Visit Asheville audience
BrandAffinityCategory
Product design3.28×Business & Career
Nebraska Cornhuskers football3.92×Sports
Electrolyte4.47×Health
JDSU2.74×Business & Career
Natural rubber1.79×Cars & Mobility
Unique Gifts1.85×Shopping
Historic site3.18×Arts & Culture
Vocal harmony3.37×Music & Radio
Voter registration2.74×Politics & Society
Birthday Gifts1.81×Kids & Family
Stamp collecting2.67×Home & Garden
Staycation1.83×Home & Garden
Home staging2.82×Home & Garden
Grinch2.15×Movies & TV
Mothercare1.68×Kids & Family
Who Wants to Be a Millionaire?4.67×Movies & TV
The Other Woman (2009 film)3.88×Movies & TV
ABC15 Arizona13.07×Movies & TV
Cleveland Clinic2.52×Health
Charlamagne Tha God4.12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Visit Asheville audience
TraitClusterScore
Pet OwnershipJOY1.64
Quality AwarenessPREMIUM1.57
PatriotismCONSERVATISM1.53
SustainabilityBALANCE1.49
IndulgenceJOY1.39
Design AffinityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Visit Asheville
CountryShare
United States96.0%
Brazil3.1%
Germany0.8%

See Visit Asheville audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Visit Asheville have in United States?

Visit Asheville has an estimated audience of 331,057 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Visit Asheville fans?

51.0% of Visit Asheville fans are female, 49.0% are male, with an average age of 43.8 years.

Which brands do Visit Asheville fans like most?

Visit Asheville fans show strongest brand affinity for Product design (3.28×), Nebraska Cornhuskers football (3.92×), and Electrolyte (4.47×) over the country average.

Where do Visit Asheville fans live in United States?

Visit Asheville fans in United States are most concentrated in North Carolina (reach 83,450), Florida (reach 17,962), and Georgia (reach 12,450). These three regions account for the largest share of the active audience.

What other brands do Visit Asheville fans also like?

Beyond Visit Asheville itself, the audience over-indexes on Nebraska Cornhuskers football (3.92×), Electrolyte (4.47×), JDSU (2.74×), and Natural rubber (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Visit Asheville. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.