Rascasse Audience Intelligence

Visit Asheville Audience in United States

A data profile of the people who buy, follow and care about Visit Asheville in United States — modelled from more than twelve digital signal sources. Visit Asheville has an estimated audience of 331,057 people in United States.

#5311among POI in United States

The average Visit Asheville fan in United States is 43.8 years old, balanced, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, California, Texas.

Top brand affinities include Himalayas, Kennedy Space Center, Dolomites, with strongest over-indexing on Himalayas (87.9× the country average).

Demographically, the Visit Asheville audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Visit Asheville fan in United States is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Himalayas.

Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Visit Asheville profile in United States.

Audience size
331K
in United States
Gender
51.0%♀
49.0% male
Age
43.8
average years
Country rank
#45932
POI in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Visit Asheville fans

51.0% are female, 49.0% are male, average age 43.8.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Visit Asheville audience in United States
MetricValue
Female51.0%
Male49.0%
Average age43.8
Estimated audience size331,057
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Visit Asheville audience in United States
Age bracketShare%
16-1916%
20-2912%
30-3915%
40-4920%
50+36%
Fig. 04

Worldwide distribution

96.0%

of the worldwide Visit Asheville audience comes from United States.

Worldwide audience distribution share by country for Visit Asheville
CountryShare
United States96.0%
Brazil3.1%
Germany0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Visit Asheville audience in United States is strongest.

Fig. 05

Top regions by affinity

Visit Asheville fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~70K6.56×
02South Carolina~8K1.67×
03Vermont<1K1.38×
04Tennessee~8K1.27×
05Alaska<1K1.20×
06Montana~1K1.15×
07South Dakota<1K1.13×
08West Virginia~2K1.12×
09Washington, District of Columbia~1K1.09×
10Delaware<1K1.08×
11Georgia~10K1.07×
12Maine~1K1.07×
13New Hampshire~1K1.06×
14Rhode Island~1K1.05×
15Mississippi~3K1.02×
16New Mexico~2K1.01×
17North Dakota<1K1.01×
18Idaho~2K1.00×
19Nebraska~2K1.00×
20Kansas~3K0.99×
21Hawaii~1K0.99×
22Kentucky~4K0.97×
23Arkansas~3K0.96×
24Iowa~3K0.95×
25Louisiana~4K0.94×
26Connecticut~3K0.94×
27Oklahoma~3K0.93×
28Utah~3K0.93×
29Alabama~4K0.92×
30Nevada~3K0.92×
31Oregon~3K0.91×
32Virginia~7K0.90×
33Missouri~5K0.89×
34Wisconsin~4K0.89×
35Indiana~5K0.88×
36Minnesota~4K0.88×
37Arizona~6K0.87×
38Maryland~5K0.87×
39Colorado~5K0.87×
40Washington~6K0.86×
41Michigan~7K0.85×
42Massachusetts~6K0.85×
43Florida~20K0.84×
44New Jersey~7K0.83×
45Ohio~8K0.81×
46Pennsylvania~9K0.79×
47Illinois~9K0.78×
48New York~10K0.70×
49California~30K0.69×
50Texas~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Visit Asheville, United States
0.67×1.00×6.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Visit Asheville audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Visit Asheville audience
#·InterestCategoryAffinity×
01DolomitesTravel & Leisure112.45×
02HimalayasTravel & Leisure87.90×
03Kennedy Space CenterCars & Mobility64.83×
04Birra MorettiFood & Beverages57.03×
05New Belgium Brewing CompanyFood & Beverages42.46×
06California TortillaFood & Beverages28.27×
07Lagunitas Brewing CompanyFood & Beverages13.56×
08Grand Canyon National ParkTravel & Leisure13.46×
09Art DecoArts & Culture8.12×
10Stephen HawkingBusiness & Career5.63×
11Formula OneSports4.29×
12NASDAQBusiness & Career3.53×
13Diaper bagKids & Family3.18×
14Planet FitnessSports2.84×
15Golf ChannelSports2.60×
16PharmacyBusiness & Career2.27×
17Hobby LobbyHome & Garden2.07×
18TraditionPolitics & Society1.90×
19Trader Joe'sShopping1.81×
20Nonprofit organizationPolitics & Society1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Visit Asheville audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Visit Asheville audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.46×
IndulgenceJOY1.74×
Community OrientationOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Visit Asheville audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
MindfulnessBALANCE0.82×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Visit Asheville have in United States?

Visit Asheville has an estimated audience of 331,057 people in United States, concentrated in North Carolina and California.

02

What is the gender split and age of Visit Asheville fans?

51.0% of Visit Asheville fans are female, 49.0% are male, with an average age of 43.8 years.

03

Which brands do Visit Asheville fans like most?

Visit Asheville fans show strongest brand affinity for Himalayas (87.9×), Kennedy Space Center (64.83×), and Dolomites (112.45×) over the country average.

04

Where do Visit Asheville fans live in United States?

Visit Asheville fans in United States are most concentrated in North Carolina (reach ~70K), California (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Visit Asheville fans also like?

Beyond Visit Asheville itself, the audience over-indexes on Kennedy Space Center (64.83×), Dolomites (112.45×), New Belgium Brewing Company (42.46×), and Grand Canyon National Park (13.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Visit Asheville audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Visit Asheville. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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