Founders Brewing Company Audience in United States

Founders Brewing Company logo

Founders Brewing Company has an estimated audience of 610,019 people in United States. 41.4% are female, 58.6% are male, average age 41.0. Top regions: Michigan, Illinois, Indiana. Top brand affinities: Who Wants to Be a Millionaire?, Dog breed, Elsword, Unique Gifts, Birthday Gifts.

The average Founders Brewing Company fan in United States is 41.0 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Illinois, Indiana. Top brand affinities include Who Wants to Be a Millionaire?, Dog breed, Elsword, with strongest over-indexing on Who Wants to Be a Millionaire? (27.04× the country average). Demographically, the Founders Brewing Company audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Founders Brewing Company fans

Demographic split for Founders Brewing Company audience in United States
MetricValue
Female41.4%
Male58.6%
Average age41.0
Estimated audience size610,019

Audience persona

The typical Founders Brewing Company fan in United States is more male, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Who Wants to Be a Millionaire?.

Top regions in United States

Top regions ranked by reach for Founders Brewing Company in United States
RegionReachAffinity
Michigan338,33621.21×
Illinois27,8281.37×
Indiana20,5491.84×
Ohio19,9731.06×
New York19,1150.56×
Florida17,9500.43×
Pennsylvania17,0570.83×
Wisconsin16,1041.75×
California14,8790.22×
Texas14,7420.28×
North Carolina11,8430.65×
New Jersey10,2610.66×
South Carolina9,8041.07×
Virginia7,1500.48×
Tennessee6,7190.55×
Georgia6,6910.36×
Minnesota6,5620.75×
Washington6,3660.52×
Colorado6,1410.64×
Massachusetts5,9890.5×
Missouri5,9450.6×
Kentucky5,0050.65×
Maryland4,9080.47×
Iowa4,1750.83×
Arizona4,1740.34×
Connecticut3,3490.55×
Arkansas2,5620.51×
Alabama2,5290.3×
Oregon2,5260.36×
Kansas2,3630.49×
Nevada2,2170.38×
Oklahoma2,2060.33×
Nebraska2,1210.69×
New Hampshire2,1080.88×
Louisiana2,1050.27×
Maine1,4690.67×
Rhode Island1,2440.64×
West Virginia1,2440.44×
Idaho1,1810.39×
Utah1,1720.21×
New Mexico1,0550.34×
Washington, District of Columbia9690.53×
Delaware9370.56×
Vermont9180.86×
Montana8350.49×
South Dakota8240.58×
Hawaii8150.31×
Mississippi7320.15×
Alaska6740.52×
North Dakota6530.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Founders Brewing Company audience
BrandAffinityCategory
Who Wants to Be a Millionaire?27.04×Movies & TV
Dog breed2.05×Pets & Animals
Elsword22.62×Games
Unique Gifts2.98×Shopping
Birthday Gifts3.89×Kids & Family
Ken Griffey Jr.6.28×Sports
Staycation2.55×Home & Garden
Graham Greene (actor)4.71×
JDSU2.01×Business & Career
Justice1.86×Politics & Society
3D printing1.58×Technology & Electronics
Home staging3.16×Home & Garden
Halsey, Oregon4.83×Travel & Leisure
Grover Cleveland4.93×Politics & Society
Winemaking2.1×Food & Beverages
Fernando Valenzuela5.14×Sports
Voter registration2.07×Politics & Society
Knauf Insulation11.66×Business & Career
Consequence (rapper)2.72×Music & Radio
Atkins diet2.04×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Founders Brewing Company audience
TraitClusterScore
IndulgenceJOY1.64
Early Adopter MentalityPOWER1.41
SustainabilityBALANCE1.39
Sports ActivityPOWER1.32
ExtroversionTHRILL1.26
Convenience OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Founders Brewing Company
CountryShare
United States93.2%
India6.4%
United Kingdom0.1%

See Founders Brewing Company audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Founders Brewing Company have in United States?

Founders Brewing Company has an estimated audience of 610,019 people in United States, concentrated in Michigan and Illinois.

What is the gender split and age of Founders Brewing Company fans?

41.4% of Founders Brewing Company fans are female, 58.6% are male, with an average age of 41.0 years.

Which brands do Founders Brewing Company fans like most?

Founders Brewing Company fans show strongest brand affinity for Who Wants to Be a Millionaire? (27.04×), Dog breed (2.05×), and Elsword (22.62×) over the country average.

Where do Founders Brewing Company fans live in United States?

Founders Brewing Company fans in United States are most concentrated in Michigan (reach 338,336), Illinois (reach 27,828), and Indiana (reach 20,549). These three regions account for the largest share of the active audience.

What other brands do Founders Brewing Company fans also like?

Beyond Founders Brewing Company itself, the audience over-indexes on Dog breed (2.05×), Elsword (22.62×), Unique Gifts (2.98×), and Birthday Gifts (3.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Founders Brewing Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.