Rascasse Audience Intelligence

Oktoberfest Audience in United States

A data profile of the people who buy, follow and care about Oktoberfest in United States — modelled from more than twelve digital signal sources. Oktoberfest has an estimated audience of 2,770,677 people in United States.

#2among Volksfest in United States#138among Event in United States#885in Travel & Leisure

The average Oktoberfest fan in United States is 38.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rock music, Trader Joe's, Brewery, with strongest over-indexing on Rock music (1.84× the country average).

Demographically, the Oktoberfest audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oktoberfest fan in United States is balanced, around 38.6 years old, with strong Community Orientation tendencies and a notable affinity for Rock music.

Category: Travel & Leisure · Type: Event · Subtype: Volksfest

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oktoberfest profile in United States.

Audience size
2.8M
in United States
Gender
50.2%♀
49.8% male
Age
38.6
average years
Country rank
#10973
Event in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oktoberfest fans

50.2% are female, 49.8% are male, average age 38.6.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Oktoberfest audience in United States
MetricValue
Female50.2%
Male49.8%
Average age38.6
Estimated audience size2,770,677
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Oktoberfest audience in United States
Age bracketShare%
16-1918%
20-2922%
30-3922%
40-4923%
50+16%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Oktoberfest audience comes from United States.

Worldwide audience distribution share by country for Oktoberfest
CountryShare
United States21.8%
Germany19.3%
Italy8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oktoberfest audience in United States is strongest.

Fig. 05

Top regions by affinity

Oktoberfest fans by region: top regions in United States
#RegionReachAffinity×
01Utah~70K2.92×
02Oklahoma~70K2.42×
03Wisconsin~60K1.45×
04Oregon~40K1.42×
05California~400K1.36×
06Ohio~100K1.29×
07Colorado~60K1.29×
08Delaware~10K1.26×
09Illinois~100K1.14×
10Missouri~50K1.13×
11Washington, District of Columbia~9K1.12×
12Washington~60K1.09×
13Minnesota~40K1.09×
14Arizona~60K1.07×
15Pennsylvania~100K1.05×
16Massachusetts~60K1.05×
17Idaho~10K1.02×
18New York~200K1.01×
19Texas~200K1.00×
20Iowa~20K1.00×
21New Jersey~70K0.98×
22Virginia~70K0.97×
23Alaska~6K0.96×
24Kentucky~30K0.94×
25Kansas~20K0.94×
26Tennessee~50K0.89×
27Alabama~30K0.88×
28Florida~200K0.86×
29North Carolina~70K0.86×
30Nebraska~10K0.86×
31New Hampshire~9K0.86×
32Rhode Island~8K0.86×
33Maryland~40K0.85×
34Connecticut~20K0.85×
35Vermont~4K0.85×
36Montana~6K0.84×
37Indiana~40K0.83×
38Nevada~20K0.83×
39South Carolina~30K0.81×
40Louisiana~30K0.81×
41North Dakota~5K0.79×
42Georgia~60K0.76×
43Hawaii~9K0.75×
44Michigan~50K0.73×
45South Dakota~5K0.72×
46Maine~7K0.71×
47New Mexico~9K0.66×
48Arkansas~10K0.65×
49Mississippi~10K0.62×
50West Virginia~8K0.59×
Fig. 06

Affinity by region

Affinity by region — Oktoberfest, United States
0.59×1.00×2.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oktoberfest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oktoberfest audience
#·InterestCategoryAffinity×
01MainfestTravel & Leisure7.53×
02Serial (podcast)Music & Radio5.79×
03Beer festivalFood & Beverages4.90×
04Culture of the United KingdomPolitics & Society4.48×
05Kwik TripShopping4.23×
06CiderFood & Beverages3.89×
07Total Wine & MoreFood & Beverages3.33×
08WineryFood & Beverages2.66×
09VineyardFood & Beverages2.56×
10BreweryFood & Beverages2.49×
11Farmers' marketFood & Beverages1.99×
12Take-outFood & Beverages1.94×
13BrewingFood & Beverages1.88×
14Trader Joe'sShopping1.85×
15Rock musicMusic & Radio1.84×
16LodgingTravel & Leisure1.83×
17TicketmasterTravel & Leisure1.82×
18AldiShopping1.57×
19ResortTravel & Leisure1.52×
20Texas RoadhouseFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oktoberfest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oktoberfest audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.82×
TraditionCONSERVATISM1.54×
Sports ActivityPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oktoberfest audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY1.02×
Quality AwarenessPREMIUM1.05×
Healthy LifestyleBALANCE1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oktoberfest have in United States?

Oktoberfest has an estimated audience of 2,770,677 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Oktoberfest fans?

50.2% of Oktoberfest fans are female, 49.8% are male, with an average age of 38.6 years.

03

Which brands do Oktoberfest fans like most?

Oktoberfest fans show strongest brand affinity for Rock music (1.84×), Trader Joe's (1.85×), and Brewery (2.49×) over the country average.

04

Where do Oktoberfest fans live in United States?

Oktoberfest fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Oktoberfest fans also like?

Beyond Oktoberfest itself, the audience over-indexes on Trader Joe's (1.85×), Brewery (2.49×), Mainfest (7.53×), and Cider (3.89×) compared to the United States average.

Appendix

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See Oktoberfest audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oktoberfest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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