Oktoberfest Audience in United States

Oktoberfest logo

Oktoberfest has an estimated audience of 2,770,341 people in United States. 50.2% are female, 49.8% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Rock music, FC Bayern Munich, Brewery, Cider, Mainfest.

The average Oktoberfest fan in United States is 38.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rock music, FC Bayern Munich, Brewery, with strongest over-indexing on Rock music (1.84× the country average). Demographically, the Oktoberfest audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Event · Subtype: Volksfest

Demographics of Oktoberfest fans

Demographic split for Oktoberfest audience in United States
MetricValue
Female50.2%
Male49.8%
Average age38.6
Estimated audience size2,770,341

Audience persona

The typical Oktoberfest fan in United States is balanced, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Rock music.

Top regions in United States

Top regions ranked by reach for Oktoberfest in United States
RegionReachAffinity
California455,9731.5×
Texas249,9981.05×
Florida168,0470.9×
New York163,7861.06×
Ohio114,0211.34×
Illinois100,4531.09×
Pennsylvania99,7581.07×
Utah75,6723.05×
North Carolina74,2940.89×
New Jersey71,3461.01×
Georgia68,5270.8×
Virginia67,8711.01×
Arizona65,6421.16×
Oklahoma64,5282.1×
Washington63,3491.14×
Wisconsin59,6191.43×
Massachusetts59,6111.09×
Michigan54,8520.76×
Colorado54,1261.24×
Tennessee52,5700.95×
Missouri51,5341.15×
Oregon46,0901.45×
Minnesota44,2001.11×
Maryland40,9860.86×
Indiana40,9480.81×
Kentucky33,5330.97×
Alabama32,5470.84×
South Carolina31,3730.75×
Louisiana26,9680.75×
Connecticut24,4270.88×
Iowa22,5160.99×
Nevada20,3450.76×
Kansas20,2800.93×
Arkansas13,9020.61×
Idaho13,7630.99×
Mississippi12,8370.56×
Nebraska11,4100.82×
Delaware9,5331.25×
Washington, District of Columbia9,4541.14×
New Hampshire9,3160.85×
Hawaii8,8170.74×
New Mexico8,7620.63×
Rhode Island7,8680.89×
Maine6,6650.67×
West Virginia6,2560.48×
Montana6,1510.8×
Alaska5,3580.9×
South Dakota3,9560.62×
North Dakota3,9110.69×
Vermont3,6060.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oktoberfest audience
BrandAffinityCategory
Rock music1.84×Music & Radio
FC Bayern Munich3.33×Sports
Brewery2.49×Food & Beverages
Cider3.89×Food & Beverages
Mainfest7.53×Travel & Leisure
Aldi1.57×Shopping
Take-out1.94×Food & Beverages
Winery2.66×Food & Beverages
Beer festival4.9×Food & Beverages
Serial (podcast)5.79×Music & Radio
Kwik Trip4.23×Shopping
Texas Roadhouse1.51×Food & Beverages
The Gilded Age1.91×Movies & TV
Total Wine & More3.33×Food & Beverages
Resort1.52×Travel & Leisure
Farmers' market1.99×Food & Beverages
Vineyard2.56×Food & Beverages
Culture of the United Kingdom4.48×Politics & Society
Brewing1.88×Food & Beverages
Lodging1.83×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oktoberfest audience
TraitClusterScore
PatriotismCONSERVATISM1.56
Design AffinityPREMIUM1.42
Luxury OrientationPREMIUM1.4
Sports ActivityPOWER1.36
IndulgenceJOY1.34
SustainabilityBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Oktoberfest
CountryShare
United States21.9%
Germany19.3%
Italy8.1%

See Oktoberfest audiences in other countries

More Volksfest audiences in United States

Frequently asked questions

How many fans does Oktoberfest have in United States?

Oktoberfest has an estimated audience of 2,770,341 people in United States, concentrated in California and Texas.

What is the gender split and age of Oktoberfest fans?

50.2% of Oktoberfest fans are female, 49.8% are male, with an average age of 38.6 years.

Which brands do Oktoberfest fans like most?

Oktoberfest fans show strongest brand affinity for Rock music (1.84×), FC Bayern Munich (3.33×), and Brewery (2.49×) over the country average.

Where do Oktoberfest fans live in United States?

Oktoberfest fans in United States are most concentrated in California (reach 455,973), Texas (reach 249,998), and Florida (reach 168,047). These three regions account for the largest share of the active audience.

What other brands do Oktoberfest fans also like?

Beyond Oktoberfest itself, the audience over-indexes on FC Bayern Munich (3.33×), Brewery (2.49×), Cider (3.89×), and Mainfest (7.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oktoberfest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.