Rascasse Audience Intelligence

Bell's Brewery Target Market in United States

A data profile of the people who buy, follow and care about Bell's Brewery in United States — modelled from more than twelve digital signal sources. Bell's Brewery has an estimated audience of 1,500,503 people in United States.

#13among Beer in United States#1851among Brand in United States#1051in Food & Beverages

The average Bell's Brewery fan in United States is 40.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Total Wine & More, WinCo Foods, Jennifer Love Hewitt, with strongest over-indexing on Total Wine & More (14.84× the country average).

Demographically, the Bell's Brewery audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bell's Brewery fan in United States is more male, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Total Wine & More.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bell's Brewery profile in United States.

Audience size
1.5M
in United States
Gender
39.2%♀
60.8% male
Age
40.9
average years
Country rank
#17770
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bell's Brewery

39.2% are female, 60.8% are male, average age 40.9.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for Bell's Brewery audience in United States
MetricValue
Female39.2%
Male60.8%
Average age40.9
Estimated audience size1,500,503
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Bell's Brewery audience in United States
Age bracketShare%
16-199%
20-2923%
30-3928%
40-4923%
50+18%
Fig. 04

Worldwide distribution

27.2%

of the worldwide Bell's Brewery audience comes from United States.

Worldwide audience distribution share by country for Bell's Brewery
CountryShare
United States27.2%
China7.8%
India5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bell's Brewery audience in United States is strongest.

Fig. 05

Top regions by affinity

Bell's Brewery customers by region in United States
#RegionReachAffinity×
01Alabama~10K2.07×
02South Carolina~10K1.95×
03Florida~50K1.92×
04Mississippi~6K1.91×
05North Carolina~20K1.80×
06Georgia~20K1.73×
07North Dakota~1K1.65×
08Tennessee~10K1.62×
09Texas~50K1.47×
10California~50K1.37×
11Arkansas~4K1.29×
12Kentucky~6K1.25×
13Louisiana~6K1.24×
14Michigan~10K1.16×
15Oklahoma~4K1.13×
16West Virginia~2K1.03×
17Virginia~8K0.97×
18Ohio~10K0.93×
19New Mexico~2K0.93×
20Indiana~6K0.90×
21Alaska<1K0.90×
22Minnesota~5K0.88×
23Arizona~6K0.85×
24Kansas~2K0.85×
25Pennsylvania~10K0.84×
26Utah~3K0.84×
27South Dakota<1K0.82×
28Washington~6K0.81×
29Washington, District of Columbia<1K0.79×
30Maine~1K0.78×
31Missouri~4K0.77×
32Wisconsin~4K0.77×
33Nebraska~1K0.77×
34Illinois~9K0.76×
35Idaho~1K0.76×
36Montana<1K0.76×
37New York~10K0.75×
38Nevada~3K0.73×
39Rhode Island<1K0.71×
40New Jersey~6K0.70×
41Colorado~4K0.70×
42Oregon~3K0.70×
43Iowa~2K0.70×
44Hawaii~1K0.69×
45New Hampshire<1K0.69×
46Vermont<1K0.69×
47Maryland~4K0.66×
48Massachusetts~5K0.65×
49Connecticut~2K0.65×
50Delaware<1K0.65×
Fig. 06

Affinity by region

Affinity by region — Bell's Brewery, United States
0.65×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bell's Brewery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bell's Brewery audience
#·InterestCategoryAffinity×
01New Belgium Brewing CompanyFood & Beverages24.51×
02Stone Brewing Co.Food & Beverages17.85×
03Grey Goose (vodka)Food & Beverages16.02×
04Total Wine & MoreFood & Beverages14.84×
05WinCo FoodsFood & Beverages13.80×
06Michael KeatonMovies & TV12.53×
07Jennifer Love HewittMovies & TV12.14×
08CognacFood & Beverages9.75×
09Orlando BloomMovies & TV8.51×
10Beer festivalFood & Beverages8.14×
11Ski resortTravel & Leisure6.72×
12CiderFood & Beverages5.27×
13Dominican RepublicTravel & Leisure4.64×
14Sustainable energyHome & Garden3.90×
15Buffalo BillsSports3.78×
16Seattle SeahawksSports3.72×
17Renewable energyBusiness & Career3.71×
18BrewingFood & Beverages3.11×
19FedExBusiness & Career3.04×
20Mortgage loansBusiness & Career2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bell's Brewery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bell's Brewery audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.97×
Pet OwnershipJOY1.65×
SustainabilityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bell's Brewery audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.56×
TraditionCONSERVATISM0.67×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bell's Brewery's target market in United States?

Bell's Brewery's target market in United States covers an estimated 1,500,503 people, concentrated in California and Florida.

02

What is the gender split and age of Bell's Brewery customers?

39.2% of the Bell's Brewery audience are female, 60.8% are male, with an average age of 40.9 years.

03

Which brands do Bell's Brewery fans like most?

Bell's Brewery fans show strongest brand affinity for Total Wine & More (14.84×), WinCo Foods (13.8×), and Jennifer Love Hewitt (12.14×) over the country average.

04

Where do Bell's Brewery fans live in United States?

Bell's Brewery fans in United States are most concentrated in California (reach ~50K), Florida (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bell's Brewery fans also like?

Beyond Bell's Brewery itself, the audience over-indexes on WinCo Foods (13.8×), Jennifer Love Hewitt (12.14×), Ski resort (6.72×), and New Belgium Brewing Company (24.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in United States

See Bell's Brewery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bell's Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →