Goose Island Brewery Audience in United States

Goose Island Brewery logo

Goose Island Brewery has an estimated audience of 975,167 people in United States. 44.2% are female, 55.8% are male, average age 36.8. Top regions: Illinois, Texas, California. Top brand affinities: Coopers Brewery, Starch, Brooklyn Brewery, BeerAdvocate, Keystone (beer brand).

The average Goose Island Brewery fan in United States is 36.8 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, Texas, California. Top brand affinities include Coopers Brewery, Starch, Brooklyn Brewery, with strongest over-indexing on Coopers Brewery (25.21× the country average). Demographically, the Goose Island Brewery audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Goose Island Brewery fans

Demographic split for Goose Island Brewery audience in United States
MetricValue
Female44.2%
Male55.8%
Average age36.8
Estimated audience size975,167

Audience persona

The typical Goose Island Brewery fan in United States is more male, around 36.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Coopers Brewery.

Top regions in United States

Top regions ranked by reach for Goose Island Brewery in United States
RegionReachAffinity
Illinois440,24313.55×
Texas73,6600.88×
California58,9380.55×
New York50,9250.93×
Florida42,2340.64×
Wisconsin39,0962.66×
Indiana35,5031.99×
Pennsylvania27,2490.83×
Ohio25,8850.86×
Michigan25,6721.01×
Missouri21,5851.37×
North Carolina17,6030.6×
New Jersey17,0070.69×
Georgia14,8970.5×
Virginia14,2560.6×
Massachusetts13,9050.72×
Colorado13,7430.89×
Minnesota13,0610.93×
Tennessee12,2520.63×
Washington11,2910.58×
Maryland10,6170.63×
Arizona9,6330.48×
Connecticut9,6030.98×
Iowa9,3071.16×
Kentucky8,7590.72×
South Carolina7,4810.51×
Alabama6,8290.5×
Nevada6,4030.68×
Kansas6,3440.83×
Oregon6,2760.56×
Oklahoma5,8540.54×
Louisiana5,6240.45×
Nebraska3,9390.81×
Utah3,8320.44×
Arkansas3,7870.47×
Washington, District of Columbia3,2121.1×
Montana2,8151.04×
Maine2,7530.79×
Mississippi2,4750.31×
Idaho2,2010.45×
New Hampshire2,1980.57×
Hawaii2,0530.49×
West Virginia1,9870.44×
New Mexico1,9590.4×
Rhode Island1,7610.57×
Delaware1,6580.62×
South Dakota1,6570.74×
North Dakota1,0910.54×
Vermont1,0660.62×
Alaska1,0200.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Goose Island Brewery audience
BrandAffinityCategory
Coopers Brewery25.21×Food & Beverages
Starch6.8×Politics & Society
Brooklyn Brewery12.63×Food & Beverages
BeerAdvocate20.05×Food & Beverages
Keystone (beer brand)15.47×Food & Beverages
Samuel Adams (beer)12.32×Food & Beverages
Stone Brewing Co.17.61×Food & Beverages
India Pale Ale10.44×Food & Beverages
Just Friends16.9×Movies & TV
Dogfish Head Brewery16.65×Food & Beverages
Allison Janney10.57×Movies & TV
Lagunitas Brewing Company14.97×Food & Beverages
Organizacion De Eventos21.73×Business & Career
Great American Beer Festival22.07×Food & Beverages
Gin5.14×Food & Beverages
21st Amendment Brewery21.01×Food & Beverages
Friday3.24×Business & Career
pure barre8.54×Sports
Beer festival5.38×Food & Beverages
Kölsch (beer)23.77×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Goose Island Brewery audience
TraitClusterScore
Luxury OrientationPREMIUM2.31
IndulgenceJOY2.23
Urban LifestyleOPEN1.36
SustainabilityBALANCE1.34
Early Adopter MentalityPOWER1.3
Risk AppetiteTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Goose Island Brewery
CountryShare
United States46.0%
United Kingdom14.1%
Brazil13.8%

See Goose Island Brewery audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Goose Island Brewery have in United States?

Goose Island Brewery has an estimated audience of 975,167 people in United States, concentrated in Illinois and Texas.

What is the gender split and age of Goose Island Brewery fans?

44.2% of Goose Island Brewery fans are female, 55.8% are male, with an average age of 36.8 years.

Which brands do Goose Island Brewery fans like most?

Goose Island Brewery fans show strongest brand affinity for Coopers Brewery (25.21×), Starch (6.8×), and Brooklyn Brewery (12.63×) over the country average.

Where do Goose Island Brewery fans live in United States?

Goose Island Brewery fans in United States are most concentrated in Illinois (reach 440,243), Texas (reach 73,660), and California (reach 58,938). These three regions account for the largest share of the active audience.

What other brands do Goose Island Brewery fans also like?

Beyond Goose Island Brewery itself, the audience over-indexes on Starch (6.8×), Brooklyn Brewery (12.63×), BeerAdvocate (20.05×), and Keystone (beer brand) (15.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Goose Island Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.