Rascasse Audience Intelligence

Goose Island Brewery Target Market in United States

A data profile of the people who buy, follow and care about Goose Island Brewery in United States — modelled from more than twelve digital signal sources. Goose Island Brewery has an estimated audience of 977,005 people in United States.

#22among Beer in United States#2453among Brand in United States#1337in Food & Beverages

The average Goose Island Brewery fan in United States is 36.8 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Coopers Brewery, Brooklyn Brewery, Starch, with strongest over-indexing on Coopers Brewery (25.21× the country average).

Demographically, the Goose Island Brewery audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Goose Island Brewery fan in United States is more male, around 36.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Coopers Brewery.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Goose Island Brewery profile in United States.

Audience size
977K
in United States
Gender
44.2%♀
55.8% male
Age
36.8
average years
Country rank
#24057
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Goose Island Brewery

44.2% are female, 55.8% are male, average age 36.8.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Goose Island Brewery audience in United States
MetricValue
Female44.2%
Male55.8%
Average age36.8
Estimated audience size977,005
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Goose Island Brewery audience in United States
Age bracketShare%
16-1918%
20-2927%
30-3925%
40-4918%
50+12%
Fig. 04

Worldwide distribution

44.3%

of the worldwide Goose Island Brewery audience comes from United States.

Worldwide audience distribution share by country for Goose Island Brewery
CountryShare
United States44.3%
United Kingdom13.7%
Brazil13.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Goose Island Brewery audience in United States is strongest.

Fig. 05

Top regions by affinity

Goose Island Brewery customers by region in United States
#RegionReachAffinity×
01Illinois~400K11.79×
02Wisconsin~40K2.56×
03Indiana~30K1.89×
04Missouri~20K1.52×
05Montana~4K1.31×
06South Dakota~2K1.00×
07Texas~80K0.99×
08Connecticut~10K0.98×
09Minnesota~10K0.97×
10Oklahoma~10K0.95×
11Iowa~8K0.95×
12Colorado~10K0.93×
13Washington, District of Columbia~3K0.93×
14South Carolina~10K0.92×
15Tennessee~20K0.89×
16California~90K0.88×
17Nebraska~4K0.87×
18Alaska~2K0.86×
19Vermont~1K0.85×
20Michigan~20K0.84×
21Ohio~30K0.83×
22Kansas~6K0.83×
23North Dakota~2K0.83×
24New York~40K0.80×
25Arkansas~6K0.80×
26New Mexico~4K0.80×
27Maine~3K0.80×
28Delaware~2K0.80×
29Pennsylvania~30K0.79×
30Kentucky~9K0.77×
31Rhode Island~2K0.77×
32Nevada~7K0.75×
33Idaho~4K0.75×
34New Hampshire~3K0.75×
35Louisiana~9K0.74×
36Utah~6K0.73×
37West Virginia~3K0.73×
38Hawaii~3K0.73×
39New Jersey~20K0.71×
40Washington~10K0.69×
41Virginia~20K0.68×
42Mississippi~5K0.68×
43Maryland~10K0.67×
44North Carolina~20K0.65×
45Oregon~7K0.65×
46Florida~40K0.64×
47Massachusetts~10K0.64×
48Alabama~9K0.63×
49Georgia~20K0.62×
50Arizona~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Goose Island Brewery, United States
0.62×1.00×11.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Goose Island Brewery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Goose Island Brewery audience
#·InterestCategoryAffinity×
01Coopers BreweryFood & Beverages25.21×
02Great American Beer FestivalFood & Beverages22.07×
03Organizacion De EventosBusiness & Career21.73×
0421st Amendment BreweryFood & Beverages21.01×
05BeerAdvocateFood & Beverages20.05×
06Stone Brewing Co.Food & Beverages17.61×
07Just FriendsMovies & TV16.90×
08Dogfish Head BreweryFood & Beverages16.65×
09Keystone (beer brand)Food & Beverages15.47×
10Lagunitas Brewing CompanyFood & Beverages14.97×
11Brooklyn BreweryFood & Beverages12.63×
12Samuel Adams (beer)Food & Beverages12.32×
13Allison JanneyMovies & TV10.57×
14India Pale AleFood & Beverages10.44×
15pure barreSports8.54×
16StarchPolitics & Society6.80×
17Beer festivalFood & Beverages5.38×
18GinFood & Beverages5.14×
19FridayBusiness & Career3.24×
20Papa John's PizzaFood & Beverages2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Goose Island Brewery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Goose Island Brewery audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.12×
Luxury OrientationPREMIUM1.10×
Design AffinityPREMIUM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Goose Island Brewery audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.68×
Community OrientationOPEN0.78×
Need for SecurityCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Goose Island Brewery's target market in United States?

Goose Island Brewery's target market in United States covers an estimated 977,005 people, concentrated in Illinois and California.

02

What is the gender split and age of Goose Island Brewery customers?

44.2% of the Goose Island Brewery audience are female, 55.8% are male, with an average age of 36.8 years.

03

Which brands do Goose Island Brewery fans like most?

Goose Island Brewery fans show strongest brand affinity for Coopers Brewery (25.21×), Brooklyn Brewery (12.63×), and Starch (6.8×) over the country average.

04

Where do Goose Island Brewery fans live in United States?

Goose Island Brewery fans in United States are most concentrated in Illinois (reach ~400K), California (reach ~90K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Goose Island Brewery fans also like?

Beyond Goose Island Brewery itself, the audience over-indexes on Brooklyn Brewery (12.63×), Starch (6.8×), BeerAdvocate (20.05×), and Keystone (beer brand) (15.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Goose Island Brewery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Goose Island Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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