pure barre Audience in United States

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pure barre has an estimated audience of 2,729,720 people in United States. 67.4% are female, 32.6% are male, average age 36.0. Top regions: New York, Texas, California. Top brand affinities: Product design, Historic site, UK garage, Vocal harmony, Kansas.

The average pure barre fan in United States is 36.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include Product design, Historic site, UK garage, with strongest over-indexing on Product design (8.92× the country average). Demographically, the pure barre audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of pure barre fans

Demographic split for pure barre audience in United States
MetricValue
Female67.4%
Male32.6%
Average age36.0
Estimated audience size2,729,720

Audience persona

The typical pure barre fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for pure barre in United States
RegionReachAffinity
New York318,9672.09×
Texas316,0611.35×
California276,3590.92×
Florida272,1641.47×
Georgia148,3901.76×
Illinois134,1041.47×
Virginia129,9911.96×
North Carolina123,2211.5×
Massachusetts111,2452.07×
Pennsylvania93,5441.02×
New Jersey92,2031.33×
Washington89,6961.64×
Ohio82,1880.98×
Michigan80,2231.12×
Tennessee69,7471.27×
Indiana64,8751.3×
Maryland62,7801.34×
Colorado53,1211.23×
South Carolina47,5861.16×
Arizona45,8320.82×
Connecticut44,3501.62×
Missouri35,1840.8×
Alabama30,4110.8×
Minnesota30,3320.78×
Oregon27,7150.89×
Kentucky26,8020.78×
Wisconsin24,3990.59×
Louisiana22,8690.65×
Oklahoma21,5190.71×
Nevada17,7970.67×
Washington, District of Columbia17,4742.13×
Mississippi16,9210.75×
New Hampshire13,5621.26×
Iowa13,3320.59×
Kansas13,2140.61×
Arkansas11,8280.53×
Utah10,5850.43×
Rhode Island10,2351.18×
Nebraska9,3520.68×
West Virginia8,4260.66×
Idaho7,9890.58×
Hawaii6,9540.59×
Maine6,1040.62×
New Mexico5,4250.4×
Montana5,3100.7×
Delaware4,3630.58×
Vermont4,3230.9×
North Dakota4,1480.74×
Alaska4,0920.7×
South Dakota7070.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for pure barre audience
BrandAffinityCategory
Product design8.92×Business & Career
Historic site10.78×Arts & Culture
UK garage12.35×Music & Radio
Vocal harmony8.57×Music & Radio
Kansas4.73×Travel & Leisure
Mathcore14.32×Music & Radio
Isometric exercise14.54×Sports
Fairy godmother10.5×Literature
Governor of Michigan10.32×Politics & Society
Stamp collecting6.05×Home & Garden
Grinch4.63×Movies & TV
JDSU3.46×Business & Career
Mothercare3.62×Kids & Family
Goop5.85×Internet & Social Media
Combat sport1.72×Sports
Home equity2.1×Home & Garden
Eurail23.06×Cars & Mobility
John Havlicek16.11×Sports
Janitor6.18×Home & Garden
Hipster8.97×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by pure barre audience
TraitClusterScore
Luxury OrientationPREMIUM2.55
SustainabilityBALANCE1.93
Design AffinityPREMIUM1.65
Family OrientationCONSERVATISM1.47
Healthy LifestyleBALANCE1.31
LGBTQ+ IdentityOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for pure barre
CountryShare
United States88.8%
Japan3.7%
Canada3.1%

See pure barre audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does pure barre have in United States?

pure barre has an estimated audience of 2,729,720 people in United States, concentrated in New York and Texas.

What is the gender split and age of pure barre fans?

67.4% of pure barre fans are female, 32.6% are male, with an average age of 36.0 years.

Which brands do pure barre fans like most?

pure barre fans show strongest brand affinity for Product design (8.92×), Historic site (10.78×), and UK garage (12.35×) over the country average.

Where do pure barre fans live in United States?

pure barre fans in United States are most concentrated in New York (reach 318,967), Texas (reach 316,061), and California (reach 276,359). These three regions account for the largest share of the active audience.

What other brands do pure barre fans also like?

Beyond pure barre itself, the audience over-indexes on Historic site (10.78×), UK garage (12.35×), Vocal harmony (8.57×), and Kansas (4.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for pure barre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.