Rascasse Audience Intelligence

pure barre Target Market in United States

A data profile of the people who buy, follow and care about pure barre in United States — modelled from more than twelve digital signal sources. pure barre has an estimated audience of 2,711,266 people in United States.

#1141among Brand in United States#990in Sports

The average pure barre fan in United States is 36.0 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Top brand affinities include Biohacking, CorePower Yoga, Trader Joe's, with strongest over-indexing on Biohacking (27.28× the country average).

Demographically, the pure barre audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical pure barre fan in United States is more female, around 36.0 years old, with strong Family Orientation tendencies and a notable affinity for Biohacking.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the pure barre profile in United States.

Audience size
2.7M
in United States
Gender
67.4%♀
32.6% male
Age
36.0
average years
Country rank
#11170
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of pure barre

67.4% are female, 32.6% are male, average age 36.0.

Fig. 02

Gender split

67.4%
Female
32.6%
Male
Demographic split for pure barre audience in United States
MetricValue
Female67.4%
Male32.6%
Average age36.0
Estimated audience size2,711,266
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the pure barre audience in United States
Age bracketShare%
16-1925%
20-2923%
30-3921%
40-4919%
50+12%
Fig. 04

Worldwide distribution

89.3%

of the worldwide pure barre audience comes from United States.

Worldwide audience distribution share by country for pure barre
CountryShare
United States89.3%
Japan3.8%
Canada3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the pure barre audience in United States is strongest.

Fig. 05

Top regions by affinity

pure barre customers by region in United States
#RegionReachAffinity×
01New York~400K2.48×
02Washington, District of Columbia~20K2.38×
03Massachusetts~100K2.25×
04Washington~100K2.03×
05Virginia~100K2.02×
06Connecticut~50K1.76×
07Illinois~200K1.73×
08Georgia~100K1.71×
09North Carolina~100K1.43×
10Maryland~70K1.42×
11Florida~300K1.37×
12New Jersey~90K1.33×
13Texas~300K1.32×
14Colorado~60K1.28×
15Indiana~60K1.26×
16Alaska~7K1.23×
17New Hampshire~10K1.17×
18Tennessee~60K1.15×
19Michigan~80K1.11×
20Rhode Island~9K1.07×
21Oregon~30K1.06×
22South Carolina~40K1.00×
23Arizona~50K0.97×
24Pennsylvania~90K0.94×
25Vermont~4K0.93×
26Alabama~30K0.91×
27Ohio~70K0.87×
28California~300K0.86×
29Kentucky~30K0.80×
30Montana~6K0.77×
31Missouri~30K0.76×
32Oklahoma~20K0.75×
33South Dakota~5K0.75×
34Minnesota~30K0.72×
35Delaware~5K0.72×
36Idaho~9K0.69×
37Hawaii~8K0.66×
38Nevada~20K0.65×
39Nebraska~8K0.62×
40Maine~6K0.61×
41North Dakota~3K0.56×
42Wisconsin~20K0.55×
43Mississippi~10K0.54×
44Kansas~10K0.54×
45Louisiana~20K0.52×
46West Virginia~7K0.52×
47Iowa~10K0.50×
48Arkansas~10K0.47×
49New Mexico~6K0.45×
50Utah~10K0.39×
Fig. 06

Affinity by region

Affinity by region — pure barre, United States
0.39×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the pure barre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for pure barre audience
#·InterestCategoryAffinity×
01CorePower YogaSports41.50×
02CoolSculptingHealth29.65×
03BiohackingTechnology & Electronics27.28×
04Thandie NewtonMovies & TV20.00×
05Avast!Technology & Electronics18.76×
06Changing HabitsHealth17.72×
07ClassPassSports17.53×
08NordicTrackSports7.93×
09Kate HudsonMovies & TV6.67×
10Trader Joe'sShopping5.62×
11High-intensity interval trainingSports5.20×
12Diaper bagKids & Family4.06×
13QVCMovies & TV4.02×
14Property finderHome & Garden4.00×
15LivemusicMusic & Radio3.99×
16Planet FitnessSports2.46×
17NordstromShopping2.20×
18PinterestInternet & Social Media2.03×
19AirbnbTravel & Leisure1.97×
20Target CorporationShopping1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the pure barre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by pure barre audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.44×
IndulgenceJOY1.81×
Design AffinityPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by pure barre audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
ExtroversionTHRILL0.77×
IndividualismJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is pure barre's target market in United States?

pure barre's target market in United States covers an estimated 2,711,266 people, concentrated in New York and Texas.

02

What is the gender split and age of pure barre customers?

67.4% of the pure barre audience are female, 32.6% are male, with an average age of 36.0 years.

03

Which brands do pure barre fans like most?

pure barre fans show strongest brand affinity for Biohacking (27.28×), CorePower Yoga (41.5×), and Trader Joe's (5.62×) over the country average.

04

Where do pure barre fans live in United States?

pure barre fans in United States are most concentrated in New York (reach ~400K), Texas (reach ~300K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do pure barre fans also like?

Beyond pure barre itself, the audience over-indexes on CorePower Yoga (41.5×), Trader Joe's (5.62×), Thandie Newton (20×), and Changing Habits (17.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See pure barre audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for pure barre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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