pure barre Audience in United States

pure barre has an estimated audience of 2,729,720 people in United States. 67.4% are female, 32.6% are male, average age 36.0. Top regions: New York, Texas, California. Top brand affinities: DraftKings, Indeed.com, Google Maps, Enterprise Rent-A-Car, Google News.

The average pure barre fan in United States is 36.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include DraftKings, Indeed.com, Google Maps, with strongest over-indexing on DraftKings (39.06× the country average). Demographically, the pure barre audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of pure barre fans

Demographic split for pure barre audience in United States
MetricValue
Female67.4%
Male32.6%
Average age36.0
Estimated audience size2,729,720

Audience persona

The typical pure barre fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for DraftKings.

Top regions in United States

Top regions ranked by reach for pure barre in United States
RegionReachAffinity
New York318,9672.09×
Texas316,0611.35×
California276,3590.92×
Florida272,1641.47×
Georgia148,3901.76×
Illinois134,1041.47×
Virginia129,9911.96×
North Carolina123,2211.5×
Massachusetts111,2452.07×
Pennsylvania93,5441.02×
New Jersey92,2031.33×
Washington89,6961.64×
Ohio82,1880.98×
Michigan80,2231.12×
Tennessee69,7471.27×
Indiana64,8751.3×
Maryland62,7801.34×
Colorado53,1211.23×
South Carolina47,5861.16×
Arizona45,8320.82×
Connecticut44,3501.62×
Missouri35,1840.8×
Alabama30,4110.8×
Minnesota30,3320.78×
Oregon27,7150.89×
Kentucky26,8020.78×
Wisconsin24,3990.59×
Louisiana22,8690.65×
Oklahoma21,5190.71×
Nevada17,7970.67×
Washington, District of Columbia17,4742.13×
Mississippi16,9210.75×
New Hampshire13,5621.26×
Iowa13,3320.59×
Kansas13,2140.61×
Arkansas11,8280.53×
Utah10,5850.43×
Rhode Island10,2351.18×
Nebraska9,3520.68×
West Virginia8,4260.66×
Idaho7,9890.58×
Hawaii6,9540.59×
Maine6,1040.62×
New Mexico5,4250.4×
Montana5,3100.7×
Delaware4,3630.58×
Vermont4,3230.9×
North Dakota4,1480.74×
Alaska4,0920.7×
South Dakota7070.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for pure barre audience
BrandAffinityCategory
DraftKings39.06×Sports
Indeed.com8.2×Business & Career
Google Maps7.24×Internet & Social Media
Enterprise Rent-A-Car8.56×Cars & Mobility
Google News8.1×News
Novak Djokovic18.09×Sports
Boston Marathon20.43×Sports
OpenTable16.02×Food & Beverages
Livemusic6.83×Music & Radio
Apple Store9.81×Shopping
DuckDuckGo11.1×Internet & Social Media
StubHub10.99×Travel & Leisure
Biohacking20.68×Technology & Electronics
Zac Efron10.91×Movies & TV
Thandie Newton20×Movies & TV
Yandex28.68×Technology & Electronics
CorePower Yoga26.63×Sports
Nina Dobrev14.04×Movies & TV
Capital One3.85×Business & Career
Subway Surfers16.72×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by pure barre audience
TraitClusterScore
Luxury OrientationPREMIUM2.55
SustainabilityBALANCE1.93
Design AffinityPREMIUM1.65
Family OrientationCONSERVATISM1.47
Healthy LifestyleBALANCE1.31
LGBTQ+ IdentityOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for pure barre
CountryShare
United States88.8%
Japan3.7%
Canada3.1%

See pure barre audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does pure barre have in United States?

pure barre has an estimated audience of 2,729,720 people in United States, concentrated in New York and Texas.

What is the gender split and age of pure barre fans?

67.4% of pure barre fans are female, 32.6% are male, with an average age of 36.0 years.

Which brands do pure barre fans like most?

pure barre fans show strongest brand affinity for DraftKings (39.06×), Indeed.com (8.2×), and Google Maps (7.24×) over the country average.

Where do pure barre fans live in United States?

pure barre fans in United States are most concentrated in New York (reach 318,967), Texas (reach 316,061), and California (reach 276,359). These three regions account for the largest share of the active audience.

What other brands do pure barre fans also like?

Beyond pure barre itself, the audience over-indexes on Indeed.com (8.2×), Google Maps (7.24×), Enterprise Rent-A-Car (8.56×), and Google News (8.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for pure barre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.