NordicTrack Audience in United States

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NordicTrack has an estimated audience of 4,082,047 people in United States. 51.5% are female, 48.5% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Life Fitness, Planet Fitness, Redfin, Logan, Utah, Lowe's.

The average NordicTrack fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Life Fitness, Planet Fitness, Redfin, with strongest over-indexing on Life Fitness (13.62× the country average). Demographically, the NordicTrack audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of NordicTrack fans

Demographic split for NordicTrack audience in United States
MetricValue
Female51.5%
Male48.5%
Average age43.0
Estimated audience size4,082,047

Audience persona

The typical NordicTrack fan in United States is balanced, around 43.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Life Fitness.

Top regions in United States

Top regions ranked by reach for NordicTrack in United States
RegionReachAffinity
California465,0011.04×
Texas335,2510.96×
Florida238,6950.86×
New York185,8220.81×
Illinois133,2330.98×
Ohio132,8721.06×
Pennsylvania130,9180.95×
Georgia121,2110.96×
North Carolina114,9150.94×
Michigan113,9321.07×
Virginia106,8831.07×
New Jersey97,5010.94×
Washington92,0991.12×
Arizona83,0501×
Colorado80,8971.26×
Tennessee77,0270.94×
Massachusetts74,5000.93×
Indiana72,5230.97×
Maryland68,9730.98×
Missouri60,7200.92×
Wisconsin60,2010.98×
Minnesota55,8610.96×
Utah54,3011.49×
Oregon52,2571.12×
South Carolina51,4170.84×
Alabama46,3790.81×
Kentucky45,6170.89×
Connecticut42,6841.04×
Nevada41,9701.06×
Oklahoma41,4760.91×
Louisiana36,1920.69×
Iowa35,7601.06×
Kansas33,6301.05×
Arkansas26,7520.8×
Idaho25,3071.24×
Mississippi21,3400.63×
Nebraska20,7951.02×
New Mexico20,5821.01×
New Hampshire20,3231.26×
West Virginia19,8361.04×
Maine17,2771.18×
Montana15,6661.38×
Hawaii12,6630.72×
North Dakota11,8921.42×
South Dakota10,9251.16×
Rhode Island10,6940.82×
Delaware10,3210.92×
Wyoming8,2871.37×
Washington, District of Columbia7,6200.62×
Alaska7,1630.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NordicTrack audience
BrandAffinityCategory
Life Fitness13.62×Sports
Planet Fitness3.64×Sports
Redfin6.78×Home & Garden
Logan, Utah15.61×Travel & Leisure
Lowe's2.24×Shopping
Target Corporation2.1×Shopping
Marvel: Future Fight19.86×Games
Happiness1.69×Health
Macy's2.02×Shopping
LA Fitness3.1×Sports
NFL Network2.65×Sports
Flywheel5.33×Home & Garden
Strength training2.22×Sports
Walmart1.57×Shopping
Whole Foods Market1.83×Shopping
Fitbit5.03×Technology & Electronics
GoPro6.24×Technology & Electronics
Employment1.54×Business & Career
NBA Finals2.2×Sports
Knowledge1.54×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NordicTrack audience
TraitClusterScore
Luxury OrientationPREMIUM1.23
Quality AwarenessPREMIUM1.2
Healthy LifestyleBALANCE1.15
Sports ActivityPOWER1.15
ExtroversionTHRILL1.1
Design AffinityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for NordicTrack
CountryShare
United States78.3%
United Kingdom4.1%
Canada3.8%

See NordicTrack audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does NordicTrack have in United States?

NordicTrack has an estimated audience of 4,082,047 people in United States, concentrated in California and Texas.

What is the gender split and age of NordicTrack fans?

51.5% of NordicTrack fans are female, 48.5% are male, with an average age of 43.0 years.

Which brands do NordicTrack fans like most?

NordicTrack fans show strongest brand affinity for Life Fitness (13.62×), Planet Fitness (3.64×), and Redfin (6.78×) over the country average.

Where do NordicTrack fans live in United States?

NordicTrack fans in United States are most concentrated in California (reach 465,001), Texas (reach 335,251), and Florida (reach 238,695). These three regions account for the largest share of the active audience.

What other brands do NordicTrack fans also like?

Beyond NordicTrack itself, the audience over-indexes on Planet Fitness (3.64×), Redfin (6.78×), Logan, Utah (15.61×), and Lowe's (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NordicTrack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.