Rascasse Audience Intelligence

NordicTrack Target Market in United States

A data profile of the people who buy, follow and care about NordicTrack in United States — modelled from more than twelve digital signal sources. NordicTrack has an estimated audience of 4,074,386 people in United States.

#818among Brand in United States#693in Sports

The average NordicTrack fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Life Fitness, Planet Fitness, Redfin, with strongest over-indexing on Life Fitness (13.62× the country average).

Demographically, the NordicTrack audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Sports Activity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NordicTrack fan in United States is balanced, around 43.0 years old, with strong Sports Activity tendencies and a notable affinity for Life Fitness.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NordicTrack profile in United States.

Audience size
4.1M
in United States
Gender
51.5%♀
48.5% male
Age
43.0
average years
Country rank
#7937
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of NordicTrack

51.5% are female, 48.5% are male, average age 43.0.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for NordicTrack audience in United States
MetricValue
Female51.5%
Male48.5%
Average age43.0
Estimated audience size4,074,386
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the NordicTrack audience in United States
Age bracketShare%
16-197%
20-2919%
30-3925%
40-4927%
50+22%
Fig. 04

Worldwide distribution

78.2%

of the worldwide NordicTrack audience comes from United States.

Worldwide audience distribution share by country for NordicTrack
CountryShare
United States78.2%
United Kingdom4.1%
Canada3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NordicTrack audience in United States is strongest.

Fig. 05

Top regions by affinity

NordicTrack customers by region in United States
#RegionReachAffinity×
01North Dakota~10K1.41×
02Utah~50K1.40×
03Montana~20K1.36×
04Wyoming~8K1.32×
05New Hampshire~20K1.29×
06Idaho~30K1.23×
07Maine~20K1.21×
08Colorado~80K1.19×
09South Dakota~10K1.18×
10Iowa~40K1.09×
11Oregon~50K1.07×
12Washington~90K1.06×
13West Virginia~20K1.06×
14Michigan~100K1.04×
15Ohio~100K1.03×
16Virginia~100K1.03×
17Minnesota~60K1.03×
18Connecticut~40K1.03×
19Nevada~40K1.03×
20Nebraska~20K1.03×
21New Mexico~20K1.03×
22Kansas~30K1.02×
23Arizona~80K1.00×
24Wisconsin~60K0.98×
25Alaska~9K0.98×
26Maryland~70K0.97×
27Delaware~10K0.96×
28Texas~300K0.94×
29Indiana~70K0.94×
30California~400K0.93×
31Pennsylvania~100K0.93×
32Tennessee~80K0.93×
33Illinois~100K0.92×
34Georgia~100K0.92×
35Oklahoma~40K0.92×
36New Jersey~90K0.91×
37Massachusetts~70K0.91×
38Missouri~60K0.90×
39Kentucky~50K0.90×
40North Carolina~100K0.89×
41Rhode Island~10K0.87×
42Arkansas~30K0.86×
43South Carolina~50K0.84×
44Florida~200K0.83×
45Alabama~50K0.82×
46Hawaii~10K0.81×
47New York~200K0.76×
48Mississippi~20K0.72×
49Louisiana~40K0.71×
50Washington, District of Columbia~8K0.68×
Fig. 06

Affinity by region

Affinity by region — NordicTrack, United States
0.68×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NordicTrack audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NordicTrack audience
#·InterestCategoryAffinity×
01Marvel: Future FightGames19.86×
02Logan, UtahTravel & Leisure15.61×
03Life FitnessSports13.62×
04RedfinHome & Garden6.78×
05GoProTechnology & Electronics6.24×
06FlywheelHome & Garden5.33×
07FitbitTechnology & Electronics5.03×
08Planet FitnessSports3.64×
09LA FitnessSports3.10×
10NFL NetworkSports2.65×
11Strength trainingSports2.22×
12NBA FinalsSports2.20×
13Target CorporationShopping2.10×
14Macy'sShopping2.02×
15Whole Foods MarketShopping1.83×
16Trader Joe'sShopping1.75×
17HappinessHealth1.69×
18WalmartShopping1.57×
19EmploymentBusiness & Career1.54×
20KnowledgeBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NordicTrack audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NordicTrack audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.57×
Convenience OrientationPREMIUM1.45×
DIY MentalityTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NordicTrack audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE1.04×
Pet OwnershipJOY1.06×
SustainabilityBALANCE1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is NordicTrack's target market in United States?

NordicTrack's target market in United States covers an estimated 4,074,386 people, concentrated in California and Texas.

02

What is the gender split and age of NordicTrack customers?

51.5% of the NordicTrack audience are female, 48.5% are male, with an average age of 43.0 years.

03

Which brands do NordicTrack fans like most?

NordicTrack fans show strongest brand affinity for Life Fitness (13.62×), Planet Fitness (3.64×), and Redfin (6.78×) over the country average.

04

Where do NordicTrack fans live in United States?

NordicTrack fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do NordicTrack fans also like?

Beyond NordicTrack itself, the audience over-indexes on Planet Fitness (3.64×), Redfin (6.78×), Logan, Utah (15.61×), and Target Corporation (2.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See NordicTrack audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NordicTrack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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