Logan, Utah Audience in United States
Logan, Utah has an estimated audience of 2,245,521 people in United States. 49.6% are female, 50.4% are male, average age 44.2. Top brand affinities: MSN, Staples (Canada), NordicTrack, Horoscope, Boston Marathon.
Top brand affinities include MSN, Staples (Canada), NordicTrack, with strongest over-indexing on MSN (4.27× the country average). Demographically, the Logan, Utah audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Logan, Utah fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 44.2 |
| Estimated audience size | 2,245,521 |
Audience persona
The typical Logan, Utah fan in United States is balanced, around 44.2 years old, with strong Luxury Orientation tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.27× | News |
| Staples (Canada) | 5.36× | Business & Career |
| NordicTrack | 13.4× | Sports |
| Horoscope | 7.49× | Health |
| Boston Marathon | 11.64× | Sports |
| Whole grain | 11.01× | Food & Beverages |
| Planet Fitness | 2.69× | Sports |
| Great Clips | 4.04× | Beauty & Wellness |
| Blended whiskey | 8.17× | Food & Beverages |
| Cross-country skiing | 10.12× | Sports |
| Day trading | 7.74× | Business & Career |
| Luxury Travel | 7.43× | Travel & Leisure |
| Roulette | 8.81× | Games |
| Happiness | 1.88× | Health |
| Pet insurance | 9.26× | Pets & Animals |
| Indianapolis Motor Speedway | 7.81× | Sports |
| Honda Ridgeline | 14.71× | Cars & Mobility |
| Prepackaged meal | 8.83× | Food & Beverages |
| JBL | 8.55× | Technology & Electronics |
| Diaper bag | 3.61× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.39 |
| Risk Appetite | THRILL | 1.92 |
| Quality Awareness | PREMIUM | 1.44 |
| Sports Activity | POWER | 1.26 |
| Extroversion | THRILL | 1.17 |
| Healthy Lifestyle | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.2% |
| Mexico | 12.3% |
| Canada | 4.2% |
See Logan, Utah audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for Logan, Utah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.