Rascasse Audience Intelligence

Life Fitness Target Market in United States

A data profile of the people who buy, follow and care about Life Fitness in United States — modelled from more than twelve digital signal sources. Life Fitness has an estimated audience of 4,753,496 people in United States.

#3among Fitness in United States#720among Brand in United States#600in Sports

The average Life Fitness fan in United States is 36.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, New York, Illinois.

Category: Sports · Type: Brand · Subtype: Fitness

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Life Fitness profile in United States.

Audience size
4.8M
in United States
Gender
48.9%♀
51.1% male
Age
36.7
average years
Country rank
#6988
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Life Fitness

48.9% are female, 51.1% are male, average age 36.7.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Life Fitness audience in United States
MetricValue
Female48.9%
Male51.1%
Average age36.7
Estimated audience size4,753,496
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Life Fitness audience in United States
Age bracketShare%
16-1918%
20-2926%
30-3924%
40-4920%
50+10%
Fig. 04

Worldwide distribution

60.2%

of the worldwide Life Fitness audience comes from United States.

Worldwide audience distribution share by country for Life Fitness
CountryShare
United States60.2%
Brazil4.4%
Japan3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Life Fitness audience in United States is strongest.

Fig. 05

Top regions by affinity

Life Fitness customers by region in United States
#RegionReachAffinity×
01Minnesota~300K4.94×
02Colorado~200K3.16×
03Texas~1M2.84×
04Arizona~300K2.64×
05Illinois~400K2.52×
06New Jersey~300K2.43×
07Georgia~300K2.05×
08Michigan~200K1.85×
09New York~500K1.78×
10Massachusetts~200K1.75×
11Nevada~80K1.65×
12Maryland~100K1.39×
13Virginia~200K1.37×
14Ohio~200K1.07×
15Oklahoma~60K1.07×
16Wyoming~8K1.06×
17Washington, District of Columbia~20K1.05×
18Missouri~80K1.04×
19North Carolina~100K1.01×
20Iowa~40K0.95×
21Kansas~30K0.89×
22Utah~40K0.85×
23Oregon~40K0.78×
24Nebraska~20K0.78×
25Pennsylvania~100K0.77×
26Tennessee~70K0.72×
27Alabama~50K0.72×
28Florida~200K0.68×
29Idaho~20K0.68×
30Wisconsin~50K0.66×
31Connecticut~30K0.64×
32California~300K0.61×
33Indiana~50K0.59×
34Delaware~6K0.44×
35Rhode Island~7K0.42×
36New Hampshire~8K0.41×
37Alaska~4K0.39×
38Washington~40K0.38×
39North Dakota~4K0.37×
40South Dakota~4K0.34×
41Montana~4K0.33×
42South Carolina~20K0.29×
43Hawaii~6K0.29×
44Mississippi~10K0.28×
45West Virginia~6K0.28×
46Maine~5K0.28×
47Arkansas~10K0.27×
48New Mexico~7K0.27×
49Louisiana~10K0.23×
50Kentucky~10K0.23×
Fig. 06

Affinity by region

Affinity by region — Life Fitness, United States
0.23×1.00×4.94×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Life Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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