Great American Beer Festival Audience in United States

Great American Beer Festival has an estimated audience of 466,796 people in United States. 41.0% are female, 59.0% are male, average age 40.5. Top regions: Colorado, California, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Google Maps, DraftKings, Colorado Avalanche.

The average Great American Beer Festival fan in United States is 40.5 years old, more male, and lives primarily in Colorado. The audience is concentrated in Colorado, California, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Google Maps, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Great American Beer Festival audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Event · Subtype: Beer

Demographics of Great American Beer Festival fans

Demographic split for Great American Beer Festival audience in United States
MetricValue
Female41.0%
Male59.0%
Average age40.5
Estimated audience size466,796

Audience persona

The typical Great American Beer Festival fan in United States is more male, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Great American Beer Festival in United States
RegionReachAffinity
Colorado143,63319.52×
California33,1350.65×
Texas18,3050.46×
Florida11,1570.35×
Illinois10,5230.68×
New York10,4330.4×
Ohio9,0900.63×
Virginia8,6010.76×
Pennsylvania8,4220.54×
Washington6,8320.73×
Oregon6,3371.18×
North Carolina6,2000.44×
Maryland6,1980.77×
Arizona5,8290.61×
Massachusetts5,6540.61×
Michigan5,4920.45×
Wisconsin5,1210.73×
Georgia4,7450.33×
Minnesota4,1870.63×
New Jersey4,1410.35×
Missouri4,0970.54×
Tennessee4,0590.43×
Indiana3,7230.44×
Nevada3,1950.71×
Utah3,0200.72×
Washington, District of Columbia3,0162.15×
New Mexico2,6761.14×
South Carolina2,5360.36×
Iowa2,4090.63×
Kansas2,4020.65×
Kentucky2,3900.41×
Connecticut2,1250.45×
Oklahoma2,0430.39×
Louisiana1,9330.32×
Alabama1,8000.28×
Idaho1,7250.74×
Nebraska1,6550.71×
Montana1,3391.03×
West Virginia1,2820.59×
Wyoming1,2451.8×
Arkansas1,1830.31×
New Hampshire1,0560.57×
Maine9900.59×
Hawaii8400.42×
Mississippi7990.21×
Delaware7830.61×
South Dakota7230.67×
Rhode Island7000.47×
Alaska6210.62×
Vermont6020.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Great American Beer Festival audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Google Maps7×Internet & Social Media
DraftKings25.89×Sports
Colorado Avalanche19×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Enterprise Rent-A-Car7.85×Cars & Mobility
Indeed.com5.24×Business & Career
Dos Equis44.31×Food & Beverages
Michelob ULTRA23.65×Food & Beverages
Income tax13.19×Business & Career
Planet Fitness4.3×Sports
Capital One4.31×Business & Career
Beer festival12.5×Food & Beverages
Kia Sportage20×Cars & Mobility
Irish whiskey9.72×Food & Beverages
Circle K6.07×Shopping
Apple Store6.82×Shopping
Google News5.08×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Great American Beer Festival audience
TraitClusterScore
IndulgenceJOY1.58
Urban LifestyleOPEN1.56
Sports ActivityPOWER1.47
Community OrientationOPEN1.41
TravellingTHRILL1.4
Early Adopter MentalityPOWER1.39

Worldwide distribution

Worldwide audience distribution share by country for Great American Beer Festival
CountryShare
United States91.5%
Germany6.5%
Norway0.3%

See Great American Beer Festival audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Great American Beer Festival have in United States?

Great American Beer Festival has an estimated audience of 466,796 people in United States, concentrated in Colorado and California.

What is the gender split and age of Great American Beer Festival fans?

41.0% of Great American Beer Festival fans are female, 59.0% are male, with an average age of 40.5 years.

Which brands do Great American Beer Festival fans like most?

Great American Beer Festival fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Google Maps (7×) over the country average.

Where do Great American Beer Festival fans live in United States?

Great American Beer Festival fans in United States are most concentrated in Colorado (reach 143,633), California (reach 33,135), and Texas (reach 18,305). These three regions account for the largest share of the active audience.

What other brands do Great American Beer Festival fans also like?

Beyond Great American Beer Festival itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Google Maps (7×), DraftKings (25.89×), and Colorado Avalanche (19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Great American Beer Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.