Rascasse Audience Intelligence

Great American Beer Festival Audience in United States

A data profile of the people who buy, follow and care about Great American Beer Festival in United States — modelled from more than twelve digital signal sources. Great American Beer Festival has an estimated audience of 466,815 people in United States.

#463among Event in United States#2032in Food & Beverages

The average Great American Beer Festival fan in United States is 40.5 years old, more male, and lives primarily in Colorado.

The audience is concentrated in Colorado, California, Texas.

Top brand affinities include Beer festival, Michelob ULTRA, Colorado Avalanche, with strongest over-indexing on Beer festival (20.7× the country average).

Demographically, the Great American Beer Festival audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Great American Beer Festival fan in United States is more male, around 40.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Beer festival.

Category: Food & Beverages · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Great American Beer Festival profile in United States.

Audience size
467K
in United States
Gender
41.0%♀
59.0% male
Age
40.5
average years
Country rank
#38135
Event in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Great American Beer Festival fans

41.0% are female, 59.0% are male, average age 40.5.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Great American Beer Festival audience in United States
MetricValue
Female41.0%
Male59.0%
Average age40.5
Estimated audience size466,815
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Great American Beer Festival audience in United States
Age bracketShare%
16-1913%
20-2920%
30-3926%
40-4922%
50+20%
Fig. 04

Worldwide distribution

91.4%

of the worldwide Great American Beer Festival audience comes from United States.

Worldwide audience distribution share by country for Great American Beer Festival
CountryShare
United States91.4%
Germany6.5%
Norway0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Great American Beer Festival audience in United States is strongest.

Fig. 05

Top regions by affinity

Great American Beer Festival fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~100K19.28×
02Washington, District of Columbia~2K1.62×
03Wyoming~1K1.50×
04Oregon~6K1.17×
05New Mexico~3K1.12×
06Montana~1K1.07×
07South Dakota~1K0.96×
08Alaska<1K0.92×
09Nebraska~2K0.91×
10Idaho~2K0.90×
11North Dakota<1K0.90×
12Delaware~1K0.87×
13Maine~1K0.86×
14West Virginia~2K0.85×
15Rhode Island~1K0.85×
16New Hampshire~2K0.84×
17Kansas~3K0.83×
18Utah~3K0.82×
19Hawaii~2K0.82×
20Wisconsin~6K0.81×
21Iowa~3K0.81×
22Mississippi~3K0.81×
23Nevada~4K0.78×
24Washington~7K0.77×
25Arkansas~3K0.76×
26Maryland~6K0.75×
27Minnesota~5K0.72×
28Virginia~8K0.71×
29Arizona~7K0.70×
30Missouri~5K0.70×
31Oklahoma~4K0.70×
32Ohio~10K0.69×
33Louisiana~4K0.69×
34Kentucky~4K0.69×
35Connecticut~3K0.69×
36Massachusetts~6K0.68×
37Illinois~10K0.67×
38Alabama~4K0.67×
39California~30K0.65×
40South Carolina~4K0.64×
41Tennessee~6K0.62×
42Indiana~5K0.62×
43Pennsylvania~10K0.61×
44Michigan~7K0.59×
45North Carolina~8K0.55×
46New Jersey~6K0.52×
47Georgia~7K0.50×
48Texas~20K0.48×
49New York~10K0.46×
50Florida~10K0.43×
Fig. 06

Affinity by region

Affinity by region — Great American Beer Festival, United States
0.43×1.00×19.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Great American Beer Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Great American Beer Festival audience
#·InterestCategoryAffinity×
01Birra MorettiFood & Beverages77.95×
02Paulaner BreweryFood & Beverages45.09×
03Dos EquisFood & Beverages32.42×
04Michelob ULTRAFood & Beverages32.07×
05Goose Island BreweryFood & Beverages22.07×
06Stone Brewing Co.Food & Beverages21.46×
07Beer festivalFood & Beverages20.70×
08Colorado AvalancheSports15.91×
09Beer gardenFood & Beverages11.87×
10Irish whiskeyFood & Beverages8.68×
11Draught beerFood & Beverages8.42×
12Single malt whiskyFood & Beverages7.22×
13Sustainable energyHome & Garden4.75×
14Renewable energyBusiness & Career3.90×
15FedExBusiness & Career3.31×
16Trader Joe'sShopping2.67×
17Mortgage loansBusiness & Career2.50×
18Planet FitnessSports2.46×
19AirbnbTravel & Leisure2.25×
20Sam's ClubShopping2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Great American Beer Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Great American Beer Festival audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.91×
Urban LifestyleOPEN1.75×
IndulgenceJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Great American Beer Festival audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.74×
CreativityOPEN0.78×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Great American Beer Festival have in United States?

Great American Beer Festival has an estimated audience of 466,815 people in United States, concentrated in Colorado and California.

02

What is the gender split and age of Great American Beer Festival fans?

41.0% of Great American Beer Festival fans are female, 59.0% are male, with an average age of 40.5 years.

03

Which brands do Great American Beer Festival fans like most?

Great American Beer Festival fans show strongest brand affinity for Beer festival (20.7×), Michelob ULTRA (32.07×), and Colorado Avalanche (15.91×) over the country average.

04

Where do Great American Beer Festival fans live in United States?

Great American Beer Festival fans in United States are most concentrated in Colorado (reach ~100K), California (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Great American Beer Festival fans also like?

Beyond Great American Beer Festival itself, the audience over-indexes on Michelob ULTRA (32.07×), Colorado Avalanche (15.91×), Dos Equis (32.42×), and Irish whiskey (8.68×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Great American Beer Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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