Rascasse Audience Intelligence

Just Friends Audience in United States

A data profile of the people who buy, follow and care about Just Friends in United States — modelled from more than twelve digital signal sources. Just Friends has an estimated audience of 852,481 people in United States.

#35among Romance in United States#2148among Movie / TV Show / Series in United States#4859in Movies & TV

The average Just Friends fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include True Romance, Kristen Schaal, Legally Blonde, with strongest over-indexing on True Romance (82.7× the country average).

Demographically, the Just Friends audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Just Friends fan in United States is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for True Romance.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Just Friends profile in United States.

Audience size
852K
in United States
Gender
61.0%♀
39.0% male
Age
40.9
average years
Country rank
#26334
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Just Friends viewers

61.0% are female, 39.0% are male, average age 40.9.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Just Friends audience in United States
MetricValue
Female61.0%
Male39.0%
Average age40.9
Estimated audience size852,481
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Just Friends audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3923%
40-4925%
50+20%
Fig. 04

Worldwide distribution

36.5%

of the worldwide Just Friends audience comes from United States.

Worldwide audience distribution share by country for Just Friends
CountryShare
United States36.5%
Mexico5.3%
France4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Just Friends audience in United States is strongest.

Fig. 05

Top regions by affinity

Just Friends fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.57×
02Idaho~6K1.42×
03Arizona~20K1.24×
04New Mexico~5K1.19×
05Colorado~20K1.18×
06Montana~3K1.16×
07Oklahoma~10K1.12×
08Nebraska~5K1.12×
09Oregon~10K1.11×
10Iowa~8K1.10×
11Nevada~9K1.08×
12Texas~80K1.06×
13Missouri~10K1.06×
14Kansas~7K1.06×
15North Dakota~2K1.06×
16California~100K1.05×
17Michigan~20K1.05×
18Alaska~2K1.05×
19South Dakota~2K1.04×
20Maine~3K1.03×
21Wisconsin~10K1.02×
22Washington~20K1.01×
23Indiana~20K1.00×
24Kentucky~10K1.00×
25Ohio~30K0.99×
26New Jersey~20K0.98×
27Arkansas~7K0.98×
28Tennessee~20K0.97×
29West Virginia~4K0.97×
30New Hampshire~3K0.97×
31Minnesota~10K0.96×
32Hawaii~3K0.96×
33Pennsylvania~30K0.95×
34Connecticut~8K0.95×
35Illinois~30K0.94×
36Rhode Island~2K0.93×
37Vermont~1K0.91×
38North Carolina~20K0.88×
39South Carolina~10K0.88×
40Delaware~2K0.87×
41Florida~50K0.86×
42New York~40K0.86×
43Virginia~20K0.84×
44Alabama~10K0.84×
45Massachusetts~10K0.83×
46Louisiana~9K0.83×
47Mississippi~5K0.80×
48Georgia~20K0.78×
49Maryland~10K0.74×
50Washington, District of Columbia~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Just Friends, United States
0.69×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Just Friends audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Just Friends audience
#·InterestCategoryAffinity×
01True RomanceMovies & TV82.70×
02Kristen SchaalMovies & TV70.29×
03Kingsman: The Secret ServiceMovies & TV58.47×
04My Big Fat Greek WeddingMovies & TV44.98×
05Legally BlondeMovies & TV33.71×
06Sixteen CandlesMovies & TV31.04×
07Clueless (film)Movies & TV23.87×
08Little Red Riding HoodLiterature22.81×
09Pitch Perfect 2Movies & TV21.01×
10Alison BrieMovies & TV20.00×
11Jenny SlateMovies & TV20.00×
12Rami MalekMovies & TV19.10×
13Django UnchainedMovies & TV18.34×
14Gossip GirlMovies & TV16.38×
15GoodreadsLiterature15.33×
16Morgan FreemanMovies & TV12.57×
17Dexter (TV series)Movies & TV10.26×
18Book discussion clubLiterature9.01×
19TicketmasterTravel & Leisure4.79×
20Sam's ClubShopping3.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Just Friends audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Just Friends audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.87×
Convenience OrientationPREMIUM1.44×
Career OrientationPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Just Friends audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
Healthy LifestyleBALANCE0.76×
Risk AppetiteTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Just Friends have in United States?

Just Friends has an estimated audience of 852,481 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Just Friends viewers?

61.0% of Just Friends fans are female, 39.0% are male, with an average age of 40.9 years.

03

Which brands do Just Friends fans like most?

Just Friends fans show strongest brand affinity for True Romance (82.7×), Kristen Schaal (70.29×), and Legally Blonde (33.71×) over the country average.

04

Where do Just Friends fans live in United States?

Just Friends fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Just Friends fans also like?

Beyond Just Friends itself, the audience over-indexes on Kristen Schaal (70.29×), Legally Blonde (33.71×), Alison Brie (20×), and My Big Fat Greek Wedding (44.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Romance audiences in United States

See Just Friends audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Just Friends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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