Friday Audience in United States

Friday has an estimated audience of 18,980,660 people in United States. 58.7% are female, 41.3% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Singer-songwriter, Indeed.com, Diabetes mellitus awareness.

The average Friday fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Singer-songwriter, with strongest over-indexing on Google Maps (3.32× the country average). Demographically, the Friday audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Friday fans

Demographic split for Friday audience in United States
MetricValue
Female58.7%
Male41.3%
Average age38.7
Estimated audience size18,980,660

Audience persona

The typical Friday fan in United States is more female, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Friday in United States
RegionReachAffinity
California2,121,1161.02×
Texas1,739,9801.07×
Florida1,462,2471.14×
New York1,272,0141.2×
Maryland1,033,9003.17×
Pennsylvania879,1621.38×
Illinois838,5301.33×
New Jersey813,2821.68×
Georgia751,1171.28×
Virginia701,8211.52×
Ohio699,6711.2×
North Carolina676,8201.19×
Michigan502,0961.01×
Massachusetts450,7671.21×
Arizona413,6061.07×
Tennessee375,4290.99×
Indiana363,1741.05×
Louisiana321,0221.31×
Alabama316,5951.19×
South Carolina304,7081.07×
Missouri296,6960.97×
Washington238,8540.63×
Colorado220,4090.74×
Kentucky220,0590.92×
Nevada206,9931.13×
Minnesota206,7510.76×
Mississippi205,0231.31×
Wisconsin197,6100.69×
Oklahoma196,1990.93×
Connecticut191,7001.01×
Arkansas182,1391.16×
Oregon134,3370.62×
Kansas110,2790.74×
Iowa104,6930.67×
Delaware103,8201.98×
Washington, District of Columbia102,8941.8×
Utah98,0850.58×
New Mexico96,9401.02×
West Virginia71,4700.81×
Nebraska63,6990.67×
Idaho51,8780.55×
New Hampshire46,7000.62×
Hawaii41,8840.51×
Rhode Island40,2450.67×
Maine30,2210.44×
Montana27,6410.52×
South Dakota23,9050.54×
Alaska23,5530.58×
North Dakota20,8900.54×
Wyoming13,4000.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Friday audience
BrandAffinityCategory
Google Maps3.32×Internet & Social Media
Capital One3.08×Business & Career
Singer-songwriter2.88×Music & Radio
Indeed.com2.68×Business & Career
Diabetes mellitus awareness4.08×Health
Beetlejuice2.87×Movies & TV
Aaron Rodgers3.7×Sports
DeviantArt4.08×Internet & Social Media
Enterprise Rent-A-Car3.47×Cars & Mobility
MSN2.17×News
Circle K3.62×Shopping
Bruce Willis3.63×Movies & TV
Texas Roadhouse1.97×Food & Beverages
Microblogging4.08×Technology & Electronics
CarGurus2.65×Cars & Mobility
Staples (Canada)2.32×Business & Career
Margot Robbie4.08×Movies & TV
Autism Awareness4.08×Health
Diane Keaton2.67×Movies & TV
Google News2.52×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Friday audience
TraitClusterScore
ExtroversionTHRILL1.17
Luxury OrientationPREMIUM1.15
Price SensitivityPREMIUM1.12
TravellingTHRILL1.05
IndulgenceJOY1.04
Family OrientationCONSERVATISM1.01

Worldwide distribution

Worldwide audience distribution share by country for Friday
CountryShare
United States36.4%
United Kingdom7.2%
Australia3.6%

See Friday audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Friday have in United States?

Friday has an estimated audience of 18,980,660 people in United States, concentrated in California and Texas.

What is the gender split and age of Friday fans?

58.7% of Friday fans are female, 41.3% are male, with an average age of 38.7 years.

Which brands do Friday fans like most?

Friday fans show strongest brand affinity for Google Maps (3.32×), Capital One (3.08×), and Singer-songwriter (2.88×) over the country average.

Where do Friday fans live in United States?

Friday fans in United States are most concentrated in California (reach 2,121,116), Texas (reach 1,739,980), and Florida (reach 1,462,247). These three regions account for the largest share of the active audience.

What other brands do Friday fans also like?

Beyond Friday itself, the audience over-indexes on Capital One (3.08×), Singer-songwriter (2.88×), Indeed.com (2.68×), and Diabetes mellitus awareness (4.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Friday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.