Rascasse Audience Intelligence

Friday Audience in United States

A data profile of the people who buy, follow and care about Friday in United States — modelled from more than twelve digital signal sources. Friday has an estimated audience of 18,980,660 people in United States.

#1208among Topic in United States#196in Business & Career

The average Friday fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Texas Roadhouse, Real property, True crime, with strongest over-indexing on Texas Roadhouse (1.54× the country average).

Demographically, the Friday audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Career Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Friday fan in United States is more female, around 38.7 years old, with strong Career Orientation tendencies and a notable affinity for Texas Roadhouse.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Friday profile in United States.

Audience size
19M
in United States
Gender
58.7%♀
41.3% male
Age
38.7
average years
Country rank
#1757
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Friday fans

58.7% are female, 41.3% are male, average age 38.7.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Friday audience in United States
MetricValue
Female58.7%
Male41.3%
Average age38.7
Estimated audience size18,980,660
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Friday audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3919%
40-4921%
50+18%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Friday audience comes from United States.

Worldwide audience distribution share by country for Friday
CountryShare
United States36.4%
United Kingdom7.2%
Australia3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Friday audience in United States is strongest.

Fig. 05

Top regions by affinity

Friday fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~1M2.99×
02Delaware~100K1.95×
03Washington, District of Columbia~100K1.73×
04New Jersey~700K1.50×
05Virginia~700K1.43×
06Mississippi~200K1.37×
07Louisiana~300K1.35×
08Pennsylvania~800K1.29×
09Georgia~800K1.29×
10Arkansas~200K1.23×
11Illinois~800K1.22×
12Alabama~300K1.22×
13North Carolina~700K1.18×
14Ohio~700K1.14×
15Massachusetts~400K1.13×
16South Carolina~300K1.09×
17Florida~1.5M1.08×
18Nevada~200K1.08×
19New York~1M1.07×
20New Mexico~100K1.07×
21Texas~1.5M1.05×
22Arizona~400K1.03×
23Michigan~500K1.01×
24Indiana~400K1.01×
25Tennessee~400K0.99×
26California~2M0.98×
27Oklahoma~200K0.98×
28Missouri~300K0.97×
29Connecticut~200K0.95×
30Kentucky~200K0.94×
31West Virginia~80K0.88×
32Washington~300K0.86×
33Kansas~100K0.80×
34Colorado~200K0.75×
35Minnesota~200K0.75×
36Wisconsin~200K0.74×
37Nebraska~70K0.73×
38Iowa~100K0.72×
39Rhode Island~40K0.70×
40South Dakota~30K0.67×
41Alaska~30K0.67×
42Oregon~100K0.65×
43New Hampshire~50K0.64×
44North Dakota~30K0.64×
45Wyoming~20K0.62×
46Utah~100K0.61×
47Idaho~60K0.60×
48Montana~30K0.60×
49Hawaii~50K0.57×
50Maine~40K0.52×
Fig. 06

Affinity by region

Affinity by region — Friday, United States
0.52×1.00×2.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Friday audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Friday audience
#·InterestCategoryAffinity×
01Bonefish GrillFood & Beverages4.08×
02Carrabba's Italian GrillFood & Beverages4.08×
03Liza MinnelliMusic & Radio4.08×
04Seasons 52Food & Beverages4.08×
05Maggiano's Little ItalyFood & Beverages4.08×
06The Cheesecake FactoryFood & Beverages2.86×
07True crimeMovies & TV2.47×
08WWE Hall of FameSports2.18×
09Chuck NorrisMovies & TV2.06×
10Obsessed (2009 film)Movies & TV2.06×
11Applebee'sFood & Beverages2.03×
12Real propertyHome & Garden2.01×
13Robert RedfordMovies & TV1.92×
14Made in USABusiness & Career1.79×
15Diane KeatonMovies & TV1.79×
16New York PostNews1.74×
17DentistryBusiness & Career1.56×
18Texas RoadhouseFood & Beverages1.54×
19Five BelowShopping1.54×
20TicketmasterTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Friday audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Friday audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.25×
Price SensitivityPREMIUM1.24×
IndulgenceJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Friday audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
MindfulnessBALANCE0.87×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Friday have in United States?

Friday has an estimated audience of 18,980,660 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Friday fans?

58.7% of Friday fans are female, 41.3% are male, with an average age of 38.7 years.

03

Which brands do Friday fans like most?

Friday fans show strongest brand affinity for Texas Roadhouse (1.54×), Real property (2.01×), and True crime (2.47×) over the country average.

04

Where do Friday fans live in United States?

Friday fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Friday fans also like?

Beyond Friday itself, the audience over-indexes on Real property (2.01×), True crime (2.47×), Chuck Norris (2.06×), and The Cheesecake Factory (2.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Friday audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Friday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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