A data profile of the people who buy, follow and care about Friday in United Kingdom — modelled from more than twelve digital signal sources. Friday has an estimated audience of 3,760,271 people in United Kingdom.
The average Friday fan in United Kingdom is 40.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Daily Star (United Kingdom), Bruce Willis, Liam Neeson, with strongest over-indexing on Daily Star (United Kingdom) (7.51× the country average).
Demographically, the Friday audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Friday fan in United Kingdom is more female, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Daily Star (United Kingdom).
The key figures that characterise the Friday profile in United Kingdom.
60.5% are female, 39.5% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 40.8 |
| Estimated audience size | 3,760,271 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Friday audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 36.4% |
| United Kingdom | 7.2% |
| Australia | 3.6% |
Where the Friday audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.61× | |
| 02 | West Midlands | ~300K | 1.58× | |
| 03 | Yorkshire and the Humber | ~400K | 1.48× | |
| 04 | North East | ~200K | 1.24× | |
| 05 | South East | ~400K | 0.89× | |
| 06 | East of England | ~300K | 0.84× | |
| 07 | East Midlands | ~200K | 0.83× | |
| 08 | Northern Ireland | ~90K | 0.82× | |
| 09 | Wales | ~200K | 0.81× | |
| 10 | Scotland | ~300K | 0.80× | |
| 11 | South West | ~200K | 0.72× | |
| 12 | North West | ~200K | 0.51× |
The strongest cross-interests of the Friday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Star (United Kingdom) | News | 7.51× | ||
| 02 | Bruce Willis | Movies & TV | 7.50× | ||
| 03 | Jude Law | Movies & TV | 7.50× | ||
| 04 | Rachel Weisz | Movies & TV | 7.50× | ||
| 05 | Carey Mulligan | Movies & TV | 7.50× | ||
| 06 | Andrew Lincoln | Movies & TV | 7.50× | ||
| 07 | Colin Farrell | Movies & TV | 7.50× | ||
| 08 | Gwendoline Christie | Movies & TV | 7.50× | ||
| 09 | Kaley Cuoco | Movies & TV | 6.77× | ||
| 10 | Liam Neeson | Movies & TV | 6.16× | ||
| 11 | Matthew McConaughey | Movies & TV | 4.83× | ||
| 12 | Nicole Kidman | Movies & TV | 4.74× | ||
| 13 | Wikipedia | Internet & Social Media | 2.60× | ||
| 14 | Esso | Cars & Mobility | 2.38× | ||
| 15 | Refrigerator | Home & Garden | 2.24× | ||
| 16 | William Hill (bookmaker) | Games | 2.12× | ||
| 17 | Internet & Social Media | 1.95× | |||
| 18 | Hobby | Home & Garden | 1.92× | ||
| 19 | Distilled beverage | Food & Beverages | 1.81× | ||
| 20 | Daily Express | News | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.34× | |
| Patriotism | CONSERVATISM | 1.20× | |
| Convenience Orientation | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.72× | |
| Community Orientation | OPEN | 0.73× | |
| Mindfulness | BALANCE | 0.82× |
Friday has an estimated audience of 3,760,271 people in United Kingdom, concentrated in England and South East.
60.5% of Friday fans are female, 39.5% are male, with an average age of 40.8 years.
Friday fans show strongest brand affinity for Daily Star (United Kingdom) (7.51×), Bruce Willis (7.5×), and Liam Neeson (6.16×) over the country average.
Friday fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~400K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Friday itself, the audience over-indexes on Bruce Willis (7.5×), Liam Neeson (6.16×), Jude Law (7.5×), and Kaley Cuoco (6.77×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Friday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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