Friday Audience in Germany
Friday has an estimated audience of 428,183 people in Germany. 52.0% are female, 48.0% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Austrian Airlines, Satire, James Franco, Jennifer Love Hewitt, Tagesschau.
The average Friday fan in Germany is 34.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Austrian Airlines, Satire, James Franco, with strongest over-indexing on Austrian Airlines (16.33× the country average). Demographically, the Friday audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Friday fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 34.4 |
| Estimated audience size | 428,183 |
Audience persona
The typical Friday fan in Germany is balanced, around 34.4 years old, with strong Travelling tendencies and a notable affinity for Austrian Airlines.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,279 | 0.92× |
| Bayern | 56,738 | 0.82× |
| Baden-Württemberg | 48,772 | 0.83× |
| Niedersachsen | 32,776 | 0.79× |
| Berlin | 31,432 | 1.64× |
| Hessen | 27,617 | 0.85× |
| Sachsen | 27,093 | 1.29× |
| Brandenburg | 16,421 | 1.24× |
| Sachsen-Anhalt | 15,674 | 1.41× |
| Rheinland-Pfalz | 15,331 | 0.71× |
| Schleswig-Holstein | 11,982 | 0.78× |
| Thüringen | 11,974 | 1.1× |
| Hamburg | 9,837 | 1.02× |
| Mecklenburg-Vorpommern | 9,180 | 1.12× |
| Saarland | 3,690 | 0.7× |
| Bremen | 2,825 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Austrian Airlines | 16.33× | Travel & Leisure |
| Satire | 6.32× | Literature |
| James Franco | 15.51× | Movies & TV |
| Jennifer Love Hewitt | 11.76× | Movies & TV |
| Tagesschau | 2.25× | Movies & TV |
| German television comedy | 6.59× | Movies & TV |
| Western Union | 4.4× | Business & Career |
| Country rap | 6.12× | Music & Radio |
| Aegean Airlines | 8.67× | Travel & Leisure |
| Pets | 1.69× | Pets & Animals |
| MakeMyTrip | 16.33× | Travel & Leisure |
| Daytona International Speedway | 16.33× | Sports |
| Luck | 5.89× | Health |
| Automobiles | 1.66× | Cars & Mobility |
| High School DxD | 14.27× | Movies & TV |
| Headphones | 4.26× | Technology & Electronics |
| Elle Fanning | 6.49× | Movies & TV |
| Rosario Dawson | 10.85× | Movies & TV |
| Hilary Swank | 11.65× | Movies & TV |
| Singer-songwriter | 2.57× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.65 |
| Sports Activity | POWER | 1.59 |
| Design Affinity | PREMIUM | 1.56 |
| Pet Ownership | JOY | 1.38 |
| Urban Lifestyle | OPEN | 1.37 |
| Early Adopter Mentality | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.4% |
| United Kingdom | 7.2% |
| Australia | 3.6% |
See Friday audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Friday have in Germany?
Friday has an estimated audience of 428,183 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Friday fans?
52.0% of Friday fans are female, 48.0% are male, with an average age of 34.4 years.
Which brands do Friday fans like most?
Friday fans show strongest brand affinity for Austrian Airlines (16.33×), Satire (6.32×), and James Franco (15.51×) over the country average.
Where do Friday fans live in Germany?
Friday fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,279), Bayern (reach 56,738), and Baden-Württemberg (reach 48,772). These three regions account for the largest share of the active audience.
What other brands do Friday fans also like?
Beyond Friday itself, the audience over-indexes on Satire (6.32×), James Franco (15.51×), Jennifer Love Hewitt (11.76×), and Tagesschau (2.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Friday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.