Rascasse Audience Intelligence

Friday Audience in Germany

A data profile of the people who buy, follow and care about Friday in Germany — modelled from more than twelve digital signal sources. Friday has an estimated audience of 428,183 people in Germany.

#5086among Topic in Germany#948in Business & Career

The average Friday fan in Germany is 34.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Elle Fanning, Aegean Airlines, TikTok, with strongest over-indexing on Elle Fanning (10.53× the country average).

Demographically, the Friday audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Travelling, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Friday fan in Germany is balanced, around 34.4 years old, with strong Travelling tendencies and a notable affinity for Elle Fanning.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Friday profile in Germany.

Audience size
428K
in Germany
Gender
52.0%♀
48.0% male
Age
34.4
average years
Country rank
#13290
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Friday fans

52.0% are female, 48.0% are male, average age 34.4.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Friday audience in Germany
MetricValue
Female52.0%
Male48.0%
Average age34.4
Estimated audience size428,183
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Friday audience in Germany
Age bracketShare%
16-1932%
20-2921%
30-3918%
40-4918%
50+10%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Friday audience comes from Germany.

Worldwide audience distribution share by country for Friday
CountryShare
United States36.4%
United Kingdom7.2%
Australia3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Friday audience in Germany is strongest.

Fig. 05

Top regions by affinity

Friday fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.56×
02Sachsen-Anhalt~20K1.40×
03Sachsen~30K1.25×
04Brandenburg~20K1.22×
05Mecklenburg-Vorpommern~9K1.14×
06Thüringen~10K1.09×
07Hamburg~10K1.03×
08Nordrhein-Westfalen~90K0.93×
09Hessen~30K0.90×
10Baden-Württemberg~50K0.85×
11Bayern~60K0.83×
12Bremen~3K0.82×
13Niedersachsen~30K0.79×
14Schleswig-Holstein~10K0.79×
15Saarland~4K0.77×
16Rheinland-Pfalz~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Friday, Germany
0.76×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Friday audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Friday audience
#·InterestCategoryAffinity×
01Daytona International SpeedwaySports16.33×
02High School DxDMovies & TV16.33×
03EVA AirTravel & Leisure16.33×
04VietJet AirTravel & Leisure16.33×
05Nok AirTravel & Leisure16.33×
06SkyTeamTravel & Leisure16.33×
07MakeMyTripTravel & Leisure15.73×
08Brenda SongFashion & Accessoires14.43×
09James FrancoMovies & TV12.07×
10Aegean AirlinesTravel & Leisure11.67×
11Elle FanningMovies & TV10.53×
12Hilary SwankMovies & TV10.46×
13Rosario DawsonMovies & TV9.01×
14Liza MinnelliMusic & Radio6.81×
15Jennifer Love HewittMovies & TV6.17×
16Jimmy KimmelMovies & TV5.89×
17LuckHealth4.94×
18Controlled-access highwayTravel & Leisure4.83×
19Singer-songwriterMusic & Radio2.86×
20TikTokInternet & Social Media2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Friday audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Friday audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.56×
SpiritualityBALANCE1.47×
Risk AppetiteTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Friday audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.77×
Pet OwnershipJOY0.87×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Friday have in Germany?

Friday has an estimated audience of 428,183 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Friday fans?

52.0% of Friday fans are female, 48.0% are male, with an average age of 34.4 years.

03

Which brands do Friday fans like most?

Friday fans show strongest brand affinity for Elle Fanning (10.53×), Aegean Airlines (11.67×), and TikTok (2.25×) over the country average.

04

Where do Friday fans live in Germany?

Friday fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Friday fans also like?

Beyond Friday itself, the audience over-indexes on Aegean Airlines (11.67×), TikTok (2.25×), James Franco (12.07×), and Daytona International Speedway (16.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Friday audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Friday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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