Friday Audience in Germany
Friday has an estimated audience of 428,183 people in Germany. 52.0% are female, 48.0% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Gudrun Sjödén, Kurt Weill, Gil Ofarim, Product design.
The average Friday fan in Germany is 34.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Gudrun Sjödén, Kurt Weill, with strongest over-indexing on Goes (3.96× the country average). Demographically, the Friday audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Friday fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 34.4 |
| Estimated audience size | 428,183 |
Audience persona
The typical Friday fan in Germany is balanced, around 34.4 years old, with strong Travelling tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,279 | 0.92× |
| Bayern | 56,738 | 0.82× |
| Baden-Württemberg | 48,772 | 0.83× |
| Niedersachsen | 32,776 | 0.79× |
| Berlin | 31,432 | 1.64× |
| Hessen | 27,617 | 0.85× |
| Sachsen | 27,093 | 1.29× |
| Brandenburg | 16,421 | 1.24× |
| Sachsen-Anhalt | 15,674 | 1.41× |
| Rheinland-Pfalz | 15,331 | 0.71× |
| Schleswig-Holstein | 11,982 | 0.78× |
| Thüringen | 11,974 | 1.1× |
| Hamburg | 9,837 | 1.02× |
| Mecklenburg-Vorpommern | 9,180 | 1.12× |
| Saarland | 3,690 | 0.7× |
| Bremen | 2,825 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 3.96× | Travel & Leisure |
| Gudrun Sjödén | 11.77× | Fashion & Accessoires |
| Kurt Weill | 16.33× | Music & Radio |
| Gil Ofarim | 1.66× | Music & Radio |
| Product design | 1.9× | Business & Career |
| Loincloth | 3.27× | Fashion & Accessoires |
| Alaska | 3.41× | Travel & Leisure |
| Israel | 1.84× | Travel & Leisure |
| Harvey Mudd College | 14.27× | Business & Career |
| Snow White (Fables) | 1.75× | Literature |
| Home Delivery | 2.09× | Food & Beverages |
| Therme Erding | 3.55× | Travel & Leisure |
| Medieval fantasy | 7.94× | Literature |
| Google Analytics | 1.78× | Internet & Social Media |
| Bank account | 1.96× | Business & Career |
| The Journey (1959 film) | 8.85× | Movies & TV |
| Vaani Kapoor | 15.86× | Movies & TV |
| Building insulation | 2.41× | Home & Garden |
| Buddy – The Buddy Holly Story | 2.68× | Music & Radio |
| Buying a House | 3.34× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.65 |
| Sports Activity | POWER | 1.59 |
| Design Affinity | PREMIUM | 1.56 |
| Pet Ownership | JOY | 1.38 |
| Urban Lifestyle | OPEN | 1.37 |
| Early Adopter Mentality | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.4% |
| United Kingdom | 7.2% |
| Australia | 3.6% |
See Friday audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Friday have in Germany?
Friday has an estimated audience of 428,183 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Friday fans?
52.0% of Friday fans are female, 48.0% are male, with an average age of 34.4 years.
Which brands do Friday fans like most?
Friday fans show strongest brand affinity for Goes (3.96×), Gudrun Sjödén (11.77×), and Kurt Weill (16.33×) over the country average.
Where do Friday fans live in Germany?
Friday fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,279), Bayern (reach 56,738), and Baden-Württemberg (reach 48,772). These three regions account for the largest share of the active audience.
What other brands do Friday fans also like?
Beyond Friday itself, the audience over-indexes on Gudrun Sjödén (11.77×), Kurt Weill (16.33×), Gil Ofarim (1.66×), and Product design (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Friday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.