Starch Audience in United States

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Starch has an estimated audience of 7,685,552 people in United States. 53.6% are female, 46.4% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Lulu 黃路梓茵, Unique Gifts, Birthday Gifts, Alaska.

The average Starch fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Lulu 黃路梓茵, Unique Gifts, with strongest over-indexing on Dog breed (1.51× the country average). Demographically, the Starch audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Starch fans

Demographic split for Starch audience in United States
MetricValue
Female53.6%
Male46.4%
Average age42.1
Estimated audience size7,685,552

Audience persona

The typical Starch fan in United States is balanced, around 42.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Starch in United States
RegionReachAffinity
California1,206,3751.43×
Texas1,200,0471.82×
Florida623,7881.2×
New York552,8841.29×
Georgia302,8691.28×
Illinois270,7991.06×
North Carolina257,1331.11×
Pennsylvania231,9870.9×
Virginia206,2291.1×
New Jersey196,0071×
Ohio191,0000.81×
Michigan179,8700.9×
Washington173,8981.13×
Arizona167,5501.07×
Massachusetts162,8831.08×
Tennessee154,4461×
Maryland150,0231.14×
Indiana126,9360.9×
Louisiana123,7941.25×
Alabama121,6931.13×
Colorado119,9040.99×
South Carolina115,1041×
Missouri109,5430.88×
Oklahoma100,4031.18×
Minnesota93,6140.85×
Wisconsin88,2240.76×
Oregon86,3500.98×
Mississippi84,8481.34×
Kentucky82,4510.86×
Nevada77,9891.05×
Connecticut72,5050.94×
Arkansas68,2201.08×
Utah62,4990.91×
Kansas61,4351.01×
Iowa57,5940.91×
New Mexico56,5541.47×
Hawaii42,1721.28×
Nebraska35,2180.91×
Idaho30,5180.79×
Washington, District of Columbia29,4061.27×
West Virginia24,7340.69×
New Hampshire21,7500.72×
Rhode Island19,5140.8×
Delaware18,0680.85×
Maine17,8500.65×
Montana16,2730.76×
North Dakota12,3380.78×
Alaska12,0300.73×
South Dakota11,0650.62×
Vermont9,5970.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Starch audience
BrandAffinityCategory
Dog breed1.51×Pets & Animals
Lulu 黃路梓茵3.28×Movies & TV
Unique Gifts2.57×Shopping
Birthday Gifts3.38×Kids & Family
Alaska1.78×Travel & Leisure
3D printing2.26×Technology & Electronics
Halsey, Oregon6.92×Travel & Leisure
Mathcore5.93×Music & Radio
Who Wants to Be a Millionaire?6.92×Movies & TV
Pillow1.53×Home & Garden
Bank account1.63×Business & Career
Nebraska1.69×Travel & Leisure
JDSU1.74×Business & Career
Goop2.99×Internet & Social Media
Home staging2.89×Home & Garden
Sinaloa1.98×Travel & Leisure
Governor of Michigan3.87×Politics & Society
Winemaking2.35×Food & Beverages
Corona (band)2.91×Music & Radio
Fairy godmother3.66×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Starch audience
TraitClusterScore
Convenience OrientationPREMIUM1.44
Urban LifestyleOPEN1.38
IndividualismJOY1.36
Quality AwarenessPREMIUM1.34
TravellingTHRILL1.3
Early Adopter MentalityPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Starch
CountryShare
United States33.2%
Brazil6.9%
Italy5.6%

See Starch audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Starch have in United States?

Starch has an estimated audience of 7,685,552 people in United States, concentrated in California and Texas.

What is the gender split and age of Starch fans?

53.6% of Starch fans are female, 46.4% are male, with an average age of 42.1 years.

Which brands do Starch fans like most?

Starch fans show strongest brand affinity for Dog breed (1.51×), Lulu 黃路梓茵 (3.28×), and Unique Gifts (2.57×) over the country average.

Where do Starch fans live in United States?

Starch fans in United States are most concentrated in California (reach 1,206,375), Texas (reach 1,200,047), and Florida (reach 623,788). These three regions account for the largest share of the active audience.

What other brands do Starch fans also like?

Beyond Starch itself, the audience over-indexes on Lulu 黃路梓茵 (3.28×), Unique Gifts (2.57×), Birthday Gifts (3.38×), and Alaska (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Starch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.