Starch Audience in United States

Starch has an estimated audience of 7,685,552 people in United States. 53.6% are female, 46.4% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Singer-songwriter, Diabetes mellitus awareness, Indeed.com, Microblogging.

The average Starch fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Singer-songwriter, Diabetes mellitus awareness, with strongest over-indexing on Google Maps (4.27× the country average). Demographically, the Starch audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Starch fans

Demographic split for Starch audience in United States
MetricValue
Female53.6%
Male46.4%
Average age42.1
Estimated audience size7,685,552

Audience persona

The typical Starch fan in United States is balanced, around 42.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Starch in United States
RegionReachAffinity
California1,206,3751.43×
Texas1,200,0471.82×
Florida623,7881.2×
New York552,8841.29×
Georgia302,8691.28×
Illinois270,7991.06×
North Carolina257,1331.11×
Pennsylvania231,9870.9×
Virginia206,2291.1×
New Jersey196,0071×
Ohio191,0000.81×
Michigan179,8700.9×
Washington173,8981.13×
Arizona167,5501.07×
Massachusetts162,8831.08×
Tennessee154,4461×
Maryland150,0231.14×
Indiana126,9360.9×
Louisiana123,7941.25×
Alabama121,6931.13×
Colorado119,9040.99×
South Carolina115,1041×
Missouri109,5430.88×
Oklahoma100,4031.18×
Minnesota93,6140.85×
Wisconsin88,2240.76×
Oregon86,3500.98×
Mississippi84,8481.34×
Kentucky82,4510.86×
Nevada77,9891.05×
Connecticut72,5050.94×
Arkansas68,2201.08×
Utah62,4990.91×
Kansas61,4351.01×
Iowa57,5940.91×
New Mexico56,5541.47×
Hawaii42,1721.28×
Nebraska35,2180.91×
Idaho30,5180.79×
Washington, District of Columbia29,4061.27×
West Virginia24,7340.69×
New Hampshire21,7500.72×
Rhode Island19,5140.8×
Delaware18,0680.85×
Maine17,8500.65×
Montana16,2730.76×
North Dakota12,3380.78×
Alaska12,0300.73×
South Dakota11,0650.62×
Vermont9,5970.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Starch audience
BrandAffinityCategory
Google Maps4.27×Internet & Social Media
Singer-songwriter4.29×Music & Radio
Diabetes mellitus awareness6.92×Health
Indeed.com3.69×Business & Career
Microblogging6.92×Technology & Electronics
Autism Awareness6.92×Health
Enterprise Rent-A-Car4.42×Cars & Mobility
Chuck Norris4.42×Movies & TV
Capital One2.83×Business & Career
Circle K4.26×Shopping
Income tax6.92×Business & Career
Aaron Rodgers3.25×Sports
Google News2.92×News
Beetlejuice2.35×Movies & TV
StubHub4.39×Travel & Leisure
Livemusic2.57×Music & Radio
Take-out2.35×Food & Beverages
Apple Store3.81×Shopping
DuckDuckGo4.25×Internet & Social Media
Texas Roadhouse1.82×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Starch audience
TraitClusterScore
Convenience OrientationPREMIUM1.44
Urban LifestyleOPEN1.38
IndividualismJOY1.36
Quality AwarenessPREMIUM1.34
TravellingTHRILL1.3
Early Adopter MentalityPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Starch
CountryShare
United States33.2%
Brazil6.9%
Italy5.6%

See Starch audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Starch have in United States?

Starch has an estimated audience of 7,685,552 people in United States, concentrated in California and Texas.

What is the gender split and age of Starch fans?

53.6% of Starch fans are female, 46.4% are male, with an average age of 42.1 years.

Which brands do Starch fans like most?

Starch fans show strongest brand affinity for Google Maps (4.27×), Singer-songwriter (4.29×), and Diabetes mellitus awareness (6.92×) over the country average.

Where do Starch fans live in United States?

Starch fans in United States are most concentrated in California (reach 1,206,375), Texas (reach 1,200,047), and Florida (reach 623,788). These three regions account for the largest share of the active audience.

What other brands do Starch fans also like?

Beyond Starch itself, the audience over-indexes on Singer-songwriter (4.29×), Diabetes mellitus awareness (6.92×), Indeed.com (3.69×), and Microblogging (6.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Starch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.