Rascasse Audience Intelligence

Starch Audience in United States

A data profile of the people who buy, follow and care about Starch in United States — modelled from more than twelve digital signal sources. Starch has an estimated audience of 7,685,552 people in United States.

#2819among Topic in United States#287in Politics & Society

The average Starch fan in United States is 42.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Brewing, Taco Bell, Chuck Norris, with strongest over-indexing on Brewing (2.96× the country average).

Demographically, the Starch audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Starch fan in United States is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Brewing.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Starch profile in United States.

Audience size
7.7M
in United States
Gender
53.6%♀
46.4% male
Age
42.1
average years
Country rank
#4623
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Starch fans

53.6% are female, 46.4% are male, average age 42.1.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Starch audience in United States
MetricValue
Female53.6%
Male46.4%
Average age42.1
Estimated audience size7,685,552
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Starch audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3922%
40-4925%
50+24%
Fig. 04

Worldwide distribution

33.2%

of the worldwide Starch audience comes from United States.

Worldwide audience distribution share by country for Starch
CountryShare
United States33.2%
Brazil6.9%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Starch audience in United States is strongest.

Fig. 05

Top regions by affinity

Starch fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M1.75×
02Mississippi~90K1.45×
03Louisiana~100K1.34×
04New Mexico~50K1.34×
05California~1M1.33×
06Georgia~300K1.24×
07Hawaii~40K1.19×
08North Carolina~300K1.17×
09Alabama~100K1.17×
10Oklahoma~100K1.17×
11New York~500K1.11×
12Maryland~100K1.11×
13Washington, District of Columbia~30K1.10×
14Florida~600K1.07×
15Illinois~300K1.06×
16South Carolina~100K1.06×
17Arkansas~70K1.06×
18Virginia~200K1.04×
19Washington~200K1.04×
20Nevada~80K1.04×
21Massachusetts~200K1.03×
22Indiana~100K1.02×
23Kansas~60K1.01×
24New Jersey~200K0.99×
25Arizona~200K0.99×
26Nebraska~40K0.99×
27Pennsylvania~300K0.97×
28Connecticut~70K0.95×
29Tennessee~100K0.94×
30Colorado~100K0.94×
31Kentucky~90K0.92×
32Oregon~80K0.92×
33Delaware~20K0.92×
34Iowa~60K0.91×
35Alaska~10K0.91×
36Utah~60K0.90×
37Idaho~30K0.90×
38North Dakota~10K0.90×
39Vermont~10K0.90×
40Rhode Island~20K0.89×
41Michigan~200K0.88×
42Missouri~100K0.88×
43Minnesota~100K0.87×
44Montana~20K0.86×
45New Hampshire~20K0.82×
46South Dakota~10K0.82×
47Wisconsin~90K0.80×
48Maine~20K0.80×
49Ohio~200K0.79×
50West Virginia~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Starch, United States
0.79×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Starch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Starch audience
#·InterestCategoryAffinity×
01CougarKids & Family6.92×
02Malibu RumFood & Beverages5.71×
03Tennessee whiskeyFood & Beverages3.81×
04Non-alcoholic beverageFood & Beverages3.30×
05CappuccinoFood & Beverages3.24×
06Bourbon whiskeyFood & Beverages2.98×
07BrewingFood & Beverages2.96×
08Chuck NorrisMovies & TV2.91×
09Mineral waterFood & Beverages2.88×
10Bath and BodyworksShopping2.22×
11Microwave ovenHome & Garden2.19×
12Taco BellFood & Beverages2.18×
13Real propertyHome & Garden2.09×
14Britney SpearsMusic & Radio2.06×
15BreweryFood & Beverages1.98×
16Scooby-DooMovies & TV1.89×
17Chipotle Mexican GrillFood & Beverages1.75×
18Subscription business modelShopping1.70×
19GeneticsKids & Family1.69×
20Trader Joe'sShopping1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Starch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Starch audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.63×
Convenience OrientationPREMIUM1.42×
Urban LifestyleOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Starch audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Social Media UsageJOY0.78×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Starch have in United States?

Starch has an estimated audience of 7,685,552 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Starch fans?

53.6% of Starch fans are female, 46.4% are male, with an average age of 42.1 years.

03

Which brands do Starch fans like most?

Starch fans show strongest brand affinity for Brewing (2.96×), Taco Bell (2.18×), and Chuck Norris (2.91×) over the country average.

04

Where do Starch fans live in United States?

Starch fans in United States are most concentrated in Texas (reach ~1M), California (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Starch fans also like?

Beyond Starch itself, the audience over-indexes on Taco Bell (2.18×), Chuck Norris (2.91×), Non-alcoholic beverage (3.3×), and Trader Joe's (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Starch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Starch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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