Starch Audience in Germany
Starch has an estimated audience of 474,179 people in Germany. 58.8% are female, 41.2% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Unique Gifts, Haberler, Artistic inspiration, Birthday Gifts.
The average Starch fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Unique Gifts, Haberler, with strongest over-indexing on Dog breed (1.77× the country average). Demographically, the Starch audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Starch fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 41.6 |
| Estimated audience size | 474,179 |
Audience persona
The typical Starch fan in Germany is more female, around 41.6 years old, with strong Indulgence tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 106,600 | 1.03× |
| Bayern | 84,737 | 1.11× |
| Baden-Württemberg | 77,388 | 1.2× |
| Niedersachsen | 45,615 | 0.99× |
| Hessen | 37,353 | 1.03× |
| Sachsen | 23,891 | 1.03× |
| Rheinland-Pfalz | 23,797 | 1× |
| Berlin | 21,105 | 1× |
| Schleswig-Holstein | 17,141 | 1.01× |
| Brandenburg | 15,048 | 1.02× |
| Thüringen | 11,707 | 0.97× |
| Hamburg | 11,139 | 1.04× |
| Sachsen-Anhalt | 11,058 | 0.9× |
| Mecklenburg-Vorpommern | 8,295 | 0.92× |
| Saarland | 4,663 | 0.8× |
| Bremen | 3,896 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.77× | Pets & Animals |
| Unique Gifts | 2.23× | Shopping |
| Haberler | 1.8× | News |
| Artistic inspiration | 1.56× | Arts & Culture |
| Birthday Gifts | 1.89× | Kids & Family |
| Este, Veneto | 2.76× | Travel & Leisure |
| Collectable | 1.78× | Kids & Family |
| Esra Erol | 5.7× | Movies & TV |
| Eco Friendly Living | 3.79× | Home & Garden |
| Sixx | 3.14× | Movies & TV |
| Mothercare | 1.56× | Kids & Family |
| Kissin' Dynamite | 5.45× | Music & Radio |
| Women's empowerment | 2.35× | Politics & Society |
| Bank account | 1.81× | Business & Career |
| Socialist Federal Republic of Yugoslavia | 2.5× | Politics & Society |
| Oliver Kahn | 2.07× | Sports |
| Samanyolu Haber | 2.54× | Movies & TV |
| Cachorro | 1.99× | Pets & Animals |
| Information sensitivity | 2.86× | Technology & Electronics |
| Ireen Sheer | 1.53× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.92 |
| Healthy Lifestyle | BALANCE | 1.8 |
| Design Affinity | PREMIUM | 1.8 |
| DIY Mentality | THRILL | 1.72 |
| Sustainability | BALANCE | 1.62 |
| Pet Ownership | JOY | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.2% |
| Brazil | 6.9% |
| Italy | 5.6% |
See Starch audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Starch have in Germany?
Starch has an estimated audience of 474,179 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Starch fans?
58.8% of Starch fans are female, 41.2% are male, with an average age of 41.6 years.
Which brands do Starch fans like most?
Starch fans show strongest brand affinity for Dog breed (1.77×), Unique Gifts (2.23×), and Haberler (1.8×) over the country average.
Where do Starch fans live in Germany?
Starch fans in Germany are most concentrated in Nordrhein-Westfalen (reach 106,600), Bayern (reach 84,737), and Baden-Württemberg (reach 77,388). These three regions account for the largest share of the active audience.
What other brands do Starch fans also like?
Beyond Starch itself, the audience over-indexes on Unique Gifts (2.23×), Haberler (1.8×), Artistic inspiration (1.56×), and Birthday Gifts (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Starch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.