Rascasse Audience Intelligence

Drinking establishment Audience in Germany

A data profile of the people who buy, follow and care about Drinking establishment in Germany — modelled from more than twelve digital signal sources. Drinking establishment has an estimated audience of 945,332 people in Germany.

#142among Touchpoint in Germany#333in Food & Beverages

The average Drinking establishment fan in Germany is 36.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Keg, Tavern, Irish pub, with strongest over-indexing on Keg (276.52× the country average).

Demographically, the Drinking establishment audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Drinking establishment fan in Germany is balanced, around 36.7 years old, with strong Community Orientation tendencies and a notable affinity for Keg.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drinking establishment profile in Germany.

Audience size
945K
in Germany
Gender
46.1%♀
53.9% male
Age
36.7
average years
Country rank
#6859
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drinking establishment fans

46.1% are female, 53.9% are male, average age 36.7.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Drinking establishment audience in Germany
MetricValue
Female46.1%
Male53.9%
Average age36.7
Estimated audience size945,332
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Drinking establishment audience in Germany
Age bracketShare%
16-1919%
20-2927%
30-3923%
40-4920%
50+11%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Drinking establishment audience comes from Germany.

Worldwide audience distribution share by country for Drinking establishment
CountryShare
United States30.2%
United Kingdom11.0%
Italy7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drinking establishment audience in Germany is strongest.

Fig. 05

Top regions by affinity

Drinking establishment fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K1.19×
02Berlin~40K1.06×
03Mecklenburg-Vorpommern~20K1.04×
04Saarland~10K1.03×
05Schleswig-Holstein~30K1.02×
06Rheinland-Pfalz~50K1.01×
07Sachsen~50K1.00×
08Sachsen-Anhalt~20K1.00×
09Thüringen~20K1.00×
10Niedersachsen~90K0.99×
11Hessen~70K0.99×
12Brandenburg~30K0.99×
13Baden-Württemberg~100K0.93×
14Bayern~100K0.91×
15Nordrhein-Westfalen~200K0.87×
16Bremen0.00×
Fig. 06

Affinity by region

Affinity by region — Drinking establishment, Germany
0.87×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drinking establishment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drinking establishment audience
#·InterestCategoryAffinity×
01KegFood & Beverages276.52×
02Home CountiesMusic & Radio276.52×
03TavernTravel & Leisure45.32×
04Irish pubTravel & Leisure33.18×
05Capital cityTravel & Leisure15.43×
06BarrelPolitics & Society14.69×
07MaltFood & Beverages14.63×
08StarchPolitics & Society14.00×
09BarleyHome & Garden12.83×
10MaizeFood & Beverages11.01×
11BartenderFood & Beverages9.55×
12NightPolitics & Society9.32×
13PubFood & Beverages8.90×
14WheatFood & Beverages6.55×
15Home décor productsHome & Garden5.45×
16African-American musicMusic & Radio3.77×
17RossmannShopping2.33×
18REWEShopping1.93×
19KauflandShopping1.92×
20BildNews1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drinking establishment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drinking establishment audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.55×
IndulgenceJOY1.59×
SpiritualityBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drinking establishment audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.02×
Design AffinityPREMIUM1.02×
Sports ActivityPOWER1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drinking establishment have in Germany?

Drinking establishment has an estimated audience of 945,332 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Drinking establishment fans?

46.1% of Drinking establishment fans are female, 53.9% are male, with an average age of 36.7 years.

03

Which brands do Drinking establishment fans like most?

Drinking establishment fans show strongest brand affinity for Keg (276.52×), Tavern (45.32×), and Irish pub (33.18×) over the country average.

04

Where do Drinking establishment fans live in Germany?

Drinking establishment fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Drinking establishment fans also like?

Beyond Drinking establishment itself, the audience over-indexes on Tavern (45.32×), Irish pub (33.18×), Home Counties (276.52×), and Malt (14.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Drinking establishment audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Drinking establishment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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