Drinking establishment Audience in Germany
Drinking establishment has an estimated audience of 945,332 people in Germany. 46.1% are female, 53.9% are male, average age 36.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Keg, Tavern, Irish pub, Home Counties, Malt.
The average Drinking establishment fan in Germany is 36.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Keg, Tavern, Irish pub, with strongest over-indexing on Keg (276.52× the country average). Demographically, the Drinking establishment audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Drinking establishment fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 36.7 |
| Estimated audience size | 945,332 |
Audience persona
The typical Drinking establishment fan in Germany is balanced, around 36.7 years old, with strong Indulgence tendencies and a notable affinity for Keg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 97,869 | 0.64× |
| Nordrhein-Westfalen | 89,631 | 0.43× |
| Baden-Württemberg | 86,820 | 0.67× |
| Niedersachsen | 86,117 | 0.94× |
| Hessen | 66,871 | 0.93× |
| Rheinland-Pfalz | 56,725 | 1.2× |
| Berlin | 56,446 | 1.34× |
| Sachsen | 49,358 | 1.06× |
| Schleswig-Holstein | 48,583 | 1.43× |
| Hamburg | 44,885 | 2.1× |
| Mecklenburg-Vorpommern | 39,110 | 2.17× |
| Saarland | 25,919 | 2.23× |
| Thüringen | 15,262 | 0.63× |
| Sachsen-Anhalt | 14,823 | 0.61× |
| Brandenburg | 13,738 | 0.47× |
| Bremen | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keg | 276.52× | Food & Beverages |
| Tavern | 45.32× | Travel & Leisure |
| Irish pub | 33.18× | Travel & Leisure |
| Home Counties | 276.52× | Music & Radio |
| Malt | 14.63× | Food & Beverages |
| Home décor products | 5.45× | Home & Garden |
| Capital city | 15.43× | Travel & Leisure |
| Pub | 8.9× | Food & Beverages |
| African-American music | 3.77× | Music & Radio |
| Starch | 14× | Politics & Society |
| Maize | 11.01× | Food & Beverages |
| Barley | 12.83× | Home & Garden |
| Barrel | 14.69× | Politics & Society |
| Bartender | 9.55× | Food & Beverages |
| Rossmann | 2.33× | Shopping |
| Bild | 1.77× | News |
| Wheat | 6.55× | Food & Beverages |
| REWE | 1.93× | Shopping |
| Kaufland | 1.92× | Shopping |
| Night | 9.32× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.75 |
| Early Adopter Mentality | POWER | 1.32 |
| Tradition | CONSERVATISM | 1.26 |
| Sports Activity | POWER | 1.25 |
| Travelling | THRILL | 1.21 |
| Patriotism | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| United Kingdom | 11.0% |
| Italy | 7.7% |
See Drinking establishment audiences in other countries
- Drinking establishment — United States
- Drinking establishment — United Kingdom
- Drinking establishment — France
- Drinking establishment — Italy
- Drinking establishment — Spain
- Drinking establishment — Brazil
- Drinking establishment — Japan
- Drinking establishment — South Korea
- Drinking establishment — India
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Drinking establishment have in Germany?
Drinking establishment has an estimated audience of 945,332 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Drinking establishment fans?
46.1% of Drinking establishment fans are female, 53.9% are male, with an average age of 36.7 years.
Which brands do Drinking establishment fans like most?
Drinking establishment fans show strongest brand affinity for Keg (276.52×), Tavern (45.32×), and Irish pub (33.18×) over the country average.
Where do Drinking establishment fans live in Germany?
Drinking establishment fans in Germany are most concentrated in Bayern (reach 97,869), Nordrhein-Westfalen (reach 89,631), and Baden-Württemberg (reach 86,820). These three regions account for the largest share of the active audience.
What other brands do Drinking establishment fans also like?
Beyond Drinking establishment itself, the audience over-indexes on Tavern (45.32×), Irish pub (33.18×), Home Counties (276.52×), and Malt (14.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Drinking establishment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.