Capital city Audience in Germany
Capital city has an estimated audience of 546,984 people in Germany. 45.4% are female, 54.6% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Christmas Gift, Unique Gifts, Este, Veneto, CAC 40, Medieval fantasy.
The average Capital city fan in Germany is 36.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Christmas Gift, Unique Gifts, Este, Veneto, with strongest over-indexing on Christmas Gift (1.98× the country average). Demographically, the Capital city audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Capital city fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 36.4 |
| Estimated audience size | 546,984 |
Audience persona
The typical Capital city fan in Germany is balanced, around 36.4 years old, with strong Spirituality tendencies and a notable affinity for Christmas Gift.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 133,334 | 1.11× |
| Bayern | 93,571 | 1.06× |
| Baden-Württemberg | 73,564 | 0.99× |
| Niedersachsen | 54,202 | 1.02× |
| Hessen | 50,276 | 1.21× |
| Berlin | 34,226 | 1.4× |
| Sachsen | 28,954 | 1.08× |
| Rheinland-Pfalz | 25,511 | 0.93× |
| Schleswig-Holstein | 18,050 | 0.92× |
| Brandenburg | 16,118 | 0.95× |
| Hamburg | 12,086 | 0.98× |
| Sachsen-Anhalt | 11,980 | 0.85× |
| Thüringen | 11,142 | 0.8× |
| Mecklenburg-Vorpommern | 9,517 | 0.91× |
| Saarland | 5,406 | 0.8× |
| Bremen | 4,642 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Christmas Gift | 1.98× | Kids & Family |
| Unique Gifts | 1.58× | Shopping |
| Este, Veneto | 2.75× | Travel & Leisure |
| CAC 40 | 1.61× | Business & Career |
| Medieval fantasy | 12.04× | Literature |
| Pillow | 1.62× | Home & Garden |
| Nuts (film) | 4.41× | Movies & TV |
| Curcuma | 4.52× | Food & Beverages |
| Buying a House | 5.61× | Home & Garden |
| Nationality | 2.62× | Politics & Society |
| Snow White (Fables) | 2.04× | Literature |
| Fast Five | 4.37× | Movies & TV |
| Corona (band) | 2.01× | Music & Radio |
| Laneige | 4.88× | Beauty & Wellness |
| Eindhoven | 1.6× | Travel & Leisure |
| Natural rubber | 1.6× | Cars & Mobility |
| JDSU | 2.16× | Business & Career |
| Weimar Republic | 3.32× | Politics & Society |
| Motion Picture Association of America | 4.94× | Movies & TV |
| Video izle | 2.05× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.84 |
| Patriotism | CONSERVATISM | 1.71 |
| Early Adopter Mentality | POWER | 1.43 |
| Indulgence | JOY | 1.39 |
| Urban Lifestyle | OPEN | 1.38 |
| Travelling | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 11.6% |
| United States | 6.0% |
| Colombia | 5.5% |
See Capital city audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Capital city have in Germany?
Capital city has an estimated audience of 546,984 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Capital city fans?
45.4% of Capital city fans are female, 54.6% are male, with an average age of 36.4 years.
Which brands do Capital city fans like most?
Capital city fans show strongest brand affinity for Christmas Gift (1.98×), Unique Gifts (1.58×), and Este, Veneto (2.75×) over the country average.
Where do Capital city fans live in Germany?
Capital city fans in Germany are most concentrated in Nordrhein-Westfalen (reach 133,334), Bayern (reach 93,571), and Baden-Württemberg (reach 73,564). These three regions account for the largest share of the active audience.
What other brands do Capital city fans also like?
Beyond Capital city itself, the audience over-indexes on Unique Gifts (1.58×), Este, Veneto (2.75×), CAC 40 (1.61×), and Medieval fantasy (12.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Capital city. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.