A data profile of the people who buy, follow and care about Capital city in Germany — modelled from more than twelve digital signal sources. Capital city has an estimated audience of 546,984 people in Germany.
The average Capital city fan in Germany is 36.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Drinking establishment, Tagesschau, TAP Portugal, with strongest over-indexing on Drinking establishment (15.43× the country average).
Demographically, the Capital city audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Capital city fan in Germany is balanced, around 36.4 years old, with strong Spirituality tendencies and a notable affinity for Drinking establishment.
The key figures that characterise the Capital city profile in Germany.
45.4% are female, 54.6% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 36.4 |
| Estimated audience size | 546,984 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 13% |
of the worldwide Capital city audience comes from Germany.
| Country | Share |
|---|---|
| Brazil | 11.6% |
| United States | 6.0% |
| Colombia | 5.5% |
Where the Capital city audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 1.12× | |
| 02 | Hessen | ~50K | 1.11× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.09× | |
| 04 | Bayern | ~90K | 1.03× | |
| 05 | Niedersachsen | ~50K | 1.03× | |
| 06 | Sachsen | ~30K | 1.02× | |
| 07 | Rheinland-Pfalz | ~30K | 1.01× | |
| 08 | Thüringen | ~10K | 1.00× | |
| 09 | Baden-Württemberg | ~70K | 0.99× | |
| 10 | Schleswig-Holstein | ~20K | 0.99× | |
| 11 | Saarland | ~7K | 0.99× | |
| 12 | Bremen | ~5K | 0.99× | |
| 13 | Brandenburg | ~20K | 0.98× | |
| 14 | Hamburg | ~10K | 0.97× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.97× | |
| 16 | Sachsen-Anhalt | ~10K | 0.96× |
The strongest cross-interests of the Capital city audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TAP Portugal | Travel & Leisure | 21.17× | ||
| 02 | Drinking establishment | Food & Beverages | 15.43× | ||
| 03 | Qatar | Travel & Leisure | 7.14× | ||
| 04 | Egypt national football team | Sports | 6.79× | ||
| 05 | Cutting board | Home & Garden | 6.21× | ||
| 06 | Spreadsheet | Technology & Electronics | 5.20× | ||
| 07 | Country rap | Music & Radio | 4.17× | ||
| 08 | Robert Redford | Movies & TV | 4.09× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 3.65× | ||
| 10 | Office 365 | Technology & Electronics | 3.22× | ||
| 11 | La Liga | Sports | 2.52× | ||
| 12 | Public transport | Cars & Mobility | 2.41× | ||
| 13 | Western Union | Business & Career | 2.36× | ||
| 14 | Tagesschau | Movies & TV | 2.04× | ||
| 15 | FlixBus | Cars & Mobility | 1.94× | ||
| 16 | Religion | Business & Career | 1.88× | ||
| 17 | Solar energy | Home & Garden | 1.83× | ||
| 18 | Online newspaper | News | 1.80× | ||
| 19 | TK Maxx | Shopping | 1.64× | ||
| 20 | Netto Marken-Discount | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.26× | |
| Convenience Orientation | PREMIUM | 1.68× | |
| Tradition | CONSERVATISM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| DIY Mentality | THRILL | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Capital city has an estimated audience of 546,984 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
45.4% of Capital city fans are female, 54.6% are male, with an average age of 36.4 years.
Capital city fans show strongest brand affinity for Drinking establishment (15.43×), Tagesschau (2.04×), and TAP Portugal (21.17×) over the country average.
Capital city fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Capital city itself, the audience over-indexes on Tagesschau (2.04×), TAP Portugal (21.17×), Qatar (7.14×), and Robert Redford (4.09×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Capital city. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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