A data profile of the people who buy, follow and care about Capital city in Brazil — modelled from more than twelve digital signal sources. Capital city has an estimated audience of 5,743,303 people in Brazil.
Capital city has an estimated audience of 5,743,303 people in Brazil. 59.2% are female, 40.8% are male, average age 39.3. Top brand affinities: Seleção Brasileira, Instagram, Country music, Rock music, Pop music.
Top brand affinities include Seleção Brasileira, Instagram, Country music, with strongest over-indexing on Seleção Brasileira (1.71× the country average).
Demographically, the Capital city audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Capital city fan in Brazil is more female, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Capital city profile in Brazil.
59.2% are female, 40.8% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 39.3 |
| Estimated audience size | 5,743,303 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Capital city audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 11.6% |
| United States | 6.0% |
| Colombia | 5.5% |
The strongest cross-interests of the Capital city audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 3.61× | ||
| 02 | Borussia Dortmund | Sports | 3.61× | ||
| 03 | Toy Story (franchise) | Movies & TV | 3.61× | ||
| 04 | Germany | Travel & Leisure | 3.61× | ||
| 05 | Spanish language | Politics & Society | 2.20× | ||
| 06 | Rock music | Music & Radio | 1.90× | ||
| 07 | Public transport | Cars & Mobility | 1.90× | ||
| 08 | Country music | Music & Radio | 1.88× | ||
| 09 | Internet & Social Media | 1.78× | |||
| 10 | Pop music | Music & Radio | 1.78× | ||
| 11 | Seleção Brasileira | Sports | 1.71× | ||
| 12 | Hip hop music | Music & Radio | 1.71× | ||
| 13 | Real property | Home & Garden | 1.65× | ||
| 14 | Soul music | Music & Radio | 1.64× | ||
| 15 | Michael Jackson | Music & Radio | 1.60× | ||
| 16 | MSN | News | 1.60× | ||
| 17 | Shopping malls | Shopping | 1.58× | ||
| 18 | Jazz music | Music & Radio | 1.57× | ||
| 19 | Medicine | Business & Career | 1.54× | ||
| 20 | Esporte Clube Bahia | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.56× | |
| Tradition | CONSERVATISM | 1.39× | |
| Individualism | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.65× | |
| Mindfulness | BALANCE | 0.69× | |
| Luxury Orientation | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Capital city. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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