Rascasse Audience Intelligence

Tavern Audience in Germany

A data profile of the people who buy, follow and care about Tavern in Germany — modelled from more than twelve digital signal sources. Tavern has an estimated audience of 509,028 people in Germany.

#188among Touchpoint in Germany#902in Travel & Leisure

The average Tavern fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Drinking establishment, Müller (company), TikTok, with strongest over-indexing on Drinking establishment (45.32× the country average).

Demographically, the Tavern audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Convenience Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tavern fan in Germany is balanced, around 40.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Drinking establishment.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tavern profile in Germany.

Audience size
509K
in Germany
Gender
48.5%♀
51.5% male
Age
40.2
average years
Country rank
#11563
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tavern fans

48.5% are female, 51.5% are male, average age 40.2.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Tavern audience in Germany
MetricValue
Female48.5%
Male51.5%
Average age40.2
Estimated audience size509,028
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Tavern audience in Germany
Age bracketShare%
16-1913%
20-2920%
30-3924%
40-4926%
50+16%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Tavern audience comes from Germany.

Worldwide audience distribution share by country for Tavern
CountryShare
United States46.9%
Italy7.6%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tavern audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tavern fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.62×
02Hessen~60K1.45×
03Bayern~100K1.17×
04Rheinland-Pfalz~30K1.14×
05Hamburg~10K1.09×
06Saarland~6K0.99×
07Bremen~4K0.99×
08Schleswig-Holstein~20K0.97×
09Nordrhein-Westfalen~100K0.96×
10Brandenburg~20K0.95×
11Baden-Württemberg~70K0.94×
12Sachsen-Anhalt~10K0.93×
13Thüringen~10K0.93×
14Mecklenburg-Vorpommern~9K0.92×
15Sachsen~20K0.88×
16Niedersachsen~40K0.84×
Fig. 06

Affinity by region

Affinity by region — Tavern, Germany
0.84×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tavern audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tavern audience
#·InterestCategoryAffinity×
01Drinking establishmentFood & Beverages45.32×
02Stress ReliefHealth16.62×
03Italo discoMusic & Radio6.27×
04SchützenvereinPolitics & Society6.24×
05Charlie SheenMovies & TV5.74×
06PubFood & Beverages5.41×
07Non-alcoholic beverageFood & Beverages4.76×
08AllgäuTravel & Leisure3.87×
09Müller (company)Food & Beverages3.29×
10RefrigeratorHome & Garden3.29×
11IbizaTravel & Leisure3.11×
12Take-outFood & Beverages2.86×
13NatureHome & Garden2.83×
14BarsTravel & Leisure2.62×
15TikTokInternet & Social Media2.60×
16TransfermarktSports2.49×
17VolunteeringPolitics & Society2.41×
18TagesschauMovies & TV2.24×
19FamilyKids & Family1.95×
20RyanairTravel & Leisure1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tavern audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tavern audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.50×
TraditionCONSERVATISM1.39×
Community OrientationOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tavern audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.63×
SustainabilityBALANCE0.78×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tavern have in Germany?

Tavern has an estimated audience of 509,028 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tavern fans?

48.5% of Tavern fans are female, 51.5% are male, with an average age of 40.2 years.

03

Which brands do Tavern fans like most?

Tavern fans show strongest brand affinity for Drinking establishment (45.32×), Müller (company) (3.29×), and TikTok (2.6×) over the country average.

04

Where do Tavern fans live in Germany?

Tavern fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Tavern fans also like?

Beyond Tavern itself, the audience over-indexes on Müller (company) (3.29×), TikTok (2.6×), Nature (2.83×), and Tagesschau (2.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Tavern audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tavern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →