Tavern Audience in Germany
Tavern has an estimated audience of 509,028 people in Germany. 48.5% are female, 51.5% are male, average age 40.2. Top brand affinities: Progressive rock, Home construction, Unique Gifts, Haberler, Chalkidiki.
Top brand affinities include Progressive rock, Home construction, Unique Gifts, with strongest over-indexing on Progressive rock (4.44× the country average). Demographically, the Tavern audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Tavern fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 40.2 |
| Estimated audience size | 509,028 |
Audience persona
The typical Tavern fan in Germany is balanced, around 40.2 years old, with strong Community Orientation tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.44× | Music & Radio |
| Home construction | 2.15× | Home & Garden |
| Unique Gifts | 2.23× | Shopping |
| Haberler | 2.01× | News |
| Chalkidiki | 5.76× | Travel & Leisure |
| Birthday Gifts | 2.09× | Kids & Family |
| Israel | 2.25× | Travel & Leisure |
| Stradivarius | 1.74× | Shopping |
| Snow White (Fables) | 2.28× | Literature |
| Natural rubber | 2.18× | Cars & Mobility |
| myDealZ | 2.54× | Shopping |
| Home Delivery | 2.07× | Food & Beverages |
| KLIX (AM) | 1.82× | Music & Radio |
| Corona (band) | 1.61× | Music & Radio |
| Oliver Kahn | 2.2× | Sports |
| Bull riding | 3.96× | Sports |
| Rhodiola | 4.8× | Health |
| Hobby Lobby | 3.36× | Home & Garden |
| Graham Greene (actor) | 1.96× | |
| JDSU | 1.62× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.43 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Pet Ownership | JOY | 1.4 |
| Tradition | CONSERVATISM | 1.38 |
| Indulgence | JOY | 1.34 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.9% |
| Italy | 7.6% |
| United Kingdom | 6.0% |
See Tavern audiences in other countries
More Travel & Leisure audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tavern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.