Tavern Audience in United States

Tavern logo

Tavern has an estimated audience of 7,372,335 people in United States. 58.3% are female, 41.7% are male, average age 41.7. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Lulu 黃路梓茵, Israel.

The average Tavern fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Tavern audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint

Demographics of Tavern fans

Demographic split for Tavern audience in United States
MetricValue
Female58.3%
Male41.7%
Average age41.7
Estimated audience size7,372,335

Audience persona

The typical Tavern fan in United States is more female, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Tavern in United States
RegionReachAffinity
California564,9960.7×
Texas538,1840.85×
New York405,0790.98×
Florida371,2980.74×
Massachusetts309,0442.13×
Pennsylvania300,2961.21×
New Jersey247,6981.32×
Georgia246,8601.09×
North Carolina232,6471.05×
Illinois230,7980.94×
Minnesota204,9871.94×
Ohio198,8340.88×
Tennessee197,8921.34×
Michigan166,2890.86×
Virginia159,6540.89×
Colorado147,4331.27×
Washington145,5430.98×
Wisconsin134,4571.21×
South Carolina117,0491.06×
Arizona112,0150.74×
Maryland108,0190.85×
Indiana100,6620.75×
Connecticut98,9351.34×
Missouri86,2170.73×
Oregon80,0830.95×
Kentucky70,0540.76×
Alabama66,6730.65×
Oklahoma58,9210.72×
Iowa58,4270.96×
Kansas54,0980.93×
Nevada53,0040.74×
Louisiana51,2100.54×
North Dakota44,5962.94×
Rhode Island43,6431.86×
New Hampshire43,3291.49×
Arkansas38,8330.64×
Idaho37,4531.01×
Mississippi33,8710.56×
Vermont30,1612.33×
Utah28,7760.44×
Hawaii27,6670.87×
Nebraska24,8480.67×
Maine22,4850.85×
New Mexico21,2810.58×
Washington, District of Columbia20,9300.94×
Delaware18,3980.9×
West Virginia16,3740.48×
South Dakota15,7900.93×
Montana11,5600.57×
Alaska5,9700.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tavern audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
Lulu 黃路梓茵4.8×Movies & TV
Israel2.92×Travel & Leisure
Alaska2.26×Travel & Leisure
The Historian16.48×Literature
Historic site4.07×Arts & Culture
Unique Gifts1.82×Shopping
Eurail16.57×Cars & Mobility
Birthday Gifts2.34×Kids & Family
Sinaloa2.33×Travel & Leisure
Parral, Chihuahua8.99×Travel & Leisure
JDSU1.83×Business & Career
Home staging2.57×Home & Garden
Urban horticulture1.7×Home & Garden
Fairy godmother3.25×Literature
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng16.07×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tavern audience
TraitClusterScore
ExtroversionTHRILL1.17
Urban LifestyleOPEN1.15
Quality AwarenessPREMIUM1.15
Convenience OrientationPREMIUM1.14
Community OrientationOPEN1.13
TravellingTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Tavern
CountryShare
United States46.9%
Italy7.6%
United Kingdom6.0%

See Tavern audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Tavern have in United States?

Tavern has an estimated audience of 7,372,335 people in United States, concentrated in California and Texas.

What is the gender split and age of Tavern fans?

58.3% of Tavern fans are female, 41.7% are male, with an average age of 41.7 years.

Which brands do Tavern fans like most?

Tavern fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.62×) over the country average.

Where do Tavern fans live in United States?

Tavern fans in United States are most concentrated in California (reach 564,996), Texas (reach 538,184), and New York (reach 405,079). These three regions account for the largest share of the active audience.

What other brands do Tavern fans also like?

Beyond Tavern itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.62×), Lulu 黃路梓茵 (4.8×), and Israel (2.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tavern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.