Rascasse Audience Intelligence

Tavern Audience in United States

Name: Tavern — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Tavern in United States — modelled from more than twelve digital signal sources. Tavern has an estimated audience of 7,372,335 people in United States.

#120among Touchpoint in United States #408in Travel & Leisure

The average Tavern fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Real property, Chuck Norris, Brewing, with strongest over-indexing on Real property (2.59× the country average).

Demographically, the Tavern audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tavern fan in United States is more female, around 41.7 years old, with strong Community Orientation tendencies and a notable affinity for Real property.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tavern profile in United States.

Audience size

7.4M

in United States

Gender

58.3%♀

41.7% male

Age

41.7

average years

Country rank

#4803

Touchpoint in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Tavern fans

58.3% are female, 41.7% are male, average age 41.7.

Fig. 02

Gender split

58.3%

Female

41.7%

Male

Demographic split for Tavern audience in United States
Metric	Value
Female	58.3%
Male	41.7%
Average age	41.7
Estimated audience size	7,372,335

Fig. 03

Age distribution

Age distribution of the Tavern audience in United States
Age bracket	Share	%
16-19		12%
20-29		18%
30-39		22%
40-49		27%
50+		20%

Fig. 04

Worldwide distribution

46.9%

of the worldwide Tavern audience comes from United States.

Worldwide audience distribution share by country for Tavern
Country	Share
United States	46.9%
Italy	7.6%
United Kingdom	6.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tavern audience in United States is strongest.

Fig. 05

Top regions by affinity

Tavern fans by region: top regions in United States
#	Region	Reach	×
01	Wyoming	~40K	3.38×
02	North Dakota	~40K	2.92×
03	Vermont	~30K	2.26×
04	Massachusetts	~300K	2.06×
05	Minnesota	~200K	1.88×
06	Rhode Island	~40K	1.84×
07	Illinois	~400K	1.51×
08	New Hampshire	~40K	1.48×
09	North Carolina	~300K	1.38×
10	Colorado	~200K	1.35×
11	Tennessee	~200K	1.31×
12	Connecticut	~100K	1.31×
13	New Jersey	~200K	1.27×
14	Wisconsin	~100K	1.19×
15	Pennsylvania	~300K	1.17×
16	New York	~400K	1.05×
17	Georgia	~200K	1.05×
18	South Carolina	~100K	1.03×
19	Idaho	~40K	1.03×
20	California	~800K	1.02×
21	South Dakota	~20K	0.98×
22	Iowa	~60K	0.97×
23	Washington, District of Columbia	~20K	0.97×
24	Washington	~100K	0.95×
25	Delaware	~20K	0.95×
26	Oregon	~80K	0.94×
27	Kansas	~50K	0.93×
28	Texas	~600K	0.92×
29	Hawaii	~30K	0.91×
30	Maine	~20K	0.91×
31	Virginia	~200K	0.86×
32	Maryland	~100K	0.86×
33	Ohio	~200K	0.85×
34	Michigan	~200K	0.85×
35	Kentucky	~70K	0.77×
36	Arizona	~100K	0.76×
37	Nevada	~50K	0.76×
38	Indiana	~100K	0.74×
39	Oklahoma	~60K	0.74×
40	Nebraska	~30K	0.74×
41	Florida	~400K	0.73×
42	Missouri	~90K	0.73×
43	Montana	~10K	0.72×
44	Arkansas	~40K	0.70×
45	Alabama	~70K	0.69×
46	New Mexico	~20K	0.67×
47	Mississippi	~40K	0.66×
48	West Virginia	~20K	0.65×
49	Louisiana	~60K	0.59×
50	Utah	~30K	0.51×

Affinity by region — Tavern, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tavern audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tavern audience
#	Interest	Category	×
01	Meg Ryan	Movies & TV	4.80×
02	Cappuccino	Food & Beverages	3.25×
03	Chuck Norris	Movies & TV	2.80×
04	Mineral water	Food & Beverages	2.71×
05	Pub	Food & Beverages	2.61×
06	Real property	Home & Garden	2.59×
07	Non-alcoholic beverage	Food & Beverages	2.50×
08	Bath and Bodyworks	Shopping	2.31×
09	Brewing	Food & Beverages	2.20×
10	JetBlue	Travel & Leisure	2.14×
11	Pastry	Food & Beverages	1.93×
12	Britney Spears	Music & Radio	1.82×
13	NBA Finals	Sports	1.78×
14	College basketball	Sports	1.76×
15	Take-out	Food & Beverages	1.66×
16	Italian cuisine	Food & Beverages	1.64×
17	Powerball	Games	1.63×
18	United Parcel Service	Business & Career	1.58×
19	Genetics	Kids & Family	1.54×
20	Trader Joe's	Shopping	1.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tavern audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Tavern audience · What stands out
Trait	Cluster	Score
Community Orientation	OPEN	1.36×
Convenience Orientation	PREMIUM	1.34×
Indulgence	JOY	1.24×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Tavern audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.77×
Mindfulness	BALANCE	0.85×
Social Media Usage	JOY	0.85×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Tavern have in United States?

Tavern has an estimated audience of 7,372,335 people in United States, concentrated in California and Texas.

What is the gender split and age of Tavern fans?

58.3% of Tavern fans are female, 41.7% are male, with an average age of 41.7 years.

Which brands do Tavern fans like most?

Tavern fans show strongest brand affinity for Real property (2.59×), Chuck Norris (2.8×), and Brewing (2.2×) over the country average.

Where do Tavern fans live in United States?

Tavern fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do Tavern fans also like?

Beyond Tavern itself, the audience over-indexes on Chuck Norris (2.8×), Brewing (2.2×), Powerball (1.63×), and Trader Joe's (1.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Tavern audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tavern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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