Rascasse Audience Intelligence

Night Audience in Germany

A data profile of the people who buy, follow and care about Night in Germany — modelled from more than twelve digital signal sources. Night has an estimated audience of 738,838 people in Germany.

#3766among Topic in Germany#395in Politics & Society

The average Night fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mikaela Shiffrin, Tagesschau, Drinking establishment, with strongest over-indexing on Mikaela Shiffrin (10.23× the country average).

Demographically, the Night audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Night fan in Germany is balanced, around 37.9 years old, with strong Extroversion tendencies and a notable affinity for Mikaela Shiffrin.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Night profile in Germany.

Audience size
739K
in Germany
Gender
54.9%♀
45.1% male
Age
37.9
average years
Country rank
#8467
Topic in Germany
Fig. 01

Search interest · 12-month trend

+72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Night fans

54.9% are female, 45.1% are male, average age 37.9.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Night audience in Germany
MetricValue
Female54.9%
Male45.1%
Average age37.9
Estimated audience size738,838
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Night audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3921%
40-4921%
50+16%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Night audience comes from Germany.

Worldwide audience distribution share by country for Night
CountryShare
United States30.2%
United Kingdom7.0%
Mexico5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Night audience in Germany is strongest.

Fig. 05

Top regions by affinity

Night fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K2.22×
02Sachsen-Anhalt~20K1.21×
03Thüringen~20K1.20×
04Sachsen~40K1.13×
05Brandenburg~30K1.12×
06Hessen~60K1.01×
07Mecklenburg-Vorpommern~10K1.01×
08Niedersachsen~70K0.99×
09Rheinland-Pfalz~30K0.94×
10Bremen~6K0.93×
11Nordrhein-Westfalen~100K0.92×
12Schleswig-Holstein~20K0.92×
13Saarland~8K0.90×
14Bayern~100K0.86×
15Hamburg~10K0.84×
16Baden-Württemberg~80K0.81×
Fig. 06

Affinity by region

Affinity by region — Night, Germany
0.81×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Night audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Night audience
#·InterestCategoryAffinity×
01Mikaela ShiffrinSports10.23×
02Newcastle UniversityBusiness & Career10.23×
03CheetahPets & Animals10.23×
04Thierry HenrySports10.02×
05Drinking establishmentFood & Beverages9.32×
06Liza MinnelliMusic & Radio7.66×
07S.L. BenficaSports6.08×
08Memory foamHome & Garden5.79×
09Italo discoMusic & Radio5.72×
10VotingPolitics & Society5.10×
11SolidarityPolitics & Society4.21×
12Non-alcoholic beverageFood & Beverages3.44×
13IbizaTravel & Leisure3.12×
14Political scienceBusiness & Career2.69×
15Self-confidenceHealth2.67×
16TagesschauMovies & TV1.97×
17FocusNews1.96×
18DessertsFood & Beverages1.77×
19TattoosFashion & Accessoires1.68×
20KitchenHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Night audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Night audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.61×
SpiritualityBALANCE1.55×
Design AffinityPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Night audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
Social Media UsageJOY0.92×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Night have in Germany?

Night has an estimated audience of 738,838 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Night fans?

54.9% of Night fans are female, 45.1% are male, with an average age of 37.9 years.

03

Which brands do Night fans like most?

Night fans show strongest brand affinity for Mikaela Shiffrin (10.23×), Tagesschau (1.97×), and Drinking establishment (9.32×) over the country average.

04

Where do Night fans live in Germany?

Night fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Night fans also like?

Beyond Night itself, the audience over-indexes on Tagesschau (1.97×), Drinking establishment (9.32×), Solidarity (4.21×), and Voting (5.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Night audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Night. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →