Night Audience in Germany
Night has an estimated audience of 738,838 people in Germany. 54.9% are female, 45.1% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chalkidiki, Home construction, Private Jets, Progressive rock, CAC 40.
The average Night fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chalkidiki, Home construction, Private Jets, with strongest over-indexing on Chalkidiki (10.23× the country average). Demographically, the Night audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Night fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 37.9 |
| Estimated audience size | 738,838 |
Audience persona
The typical Night fan in Germany is balanced, around 37.9 years old, with strong Design Affinity tendencies and a notable affinity for Chalkidiki.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 159,951 | 0.99× |
| Bayern | 108,681 | 0.92× |
| Baden-Württemberg | 89,810 | 0.89× |
| Niedersachsen | 71,849 | 1× |
| Hessen | 67,774 | 1.2× |
| Sachsen | 42,935 | 1.18× |
| Rheinland-Pfalz | 37,776 | 1.02× |
| Berlin | 29,178 | 0.88× |
| Brandenburg | 24,578 | 1.07× |
| Thüringen | 23,732 | 1.26× |
| Schleswig-Holstein | 22,746 | 0.86× |
| Sachsen-Anhalt | 22,025 | 1.15× |
| Hamburg | 14,377 | 0.86× |
| Mecklenburg-Vorpommern | 13,525 | 0.96× |
| Saarland | 7,824 | 0.86× |
| Bremen | 5,610 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chalkidiki | 10.23× | Travel & Leisure |
| Home construction | 1.69× | Home & Garden |
| Private Jets | 10.23× | Cars & Mobility |
| Progressive rock | 2.08× | Music & Radio |
| CAC 40 | 1.63× | Business & Career |
| Israel | 2.09× | Travel & Leisure |
| Este, Veneto | 2.21× | Travel & Leisure |
| Bank account | 2.23× | Business & Career |
| Commercial mortgage | 1.54× | Business & Career |
| Cachorro | 2.52× | Pets & Animals |
| Euskirchen (district) | 5.71× | Travel & Leisure |
| Weimar Republic | 3.09× | Politics & Society |
| Nationality | 1.7× | Politics & Society |
| Samanyolu Haber | 2.59× | Movies & TV |
| Sixx | 1.83× | Movies & TV |
| Home Delivery | 1.56× | Food & Beverages |
| Mohamed Salah | 2.01× | Sports |
| Japanese domestic market | 2.38× | Politics & Society |
| Curcuma | 2.37× | Food & Beverages |
| Volvo V60 | 2.29× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.04 |
| Pet Ownership | JOY | 1.68 |
| Extroversion | THRILL | 1.56 |
| Sports Activity | POWER | 1.55 |
| DIY Mentality | THRILL | 1.52 |
| Sustainability | BALANCE | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| United Kingdom | 7.0% |
| Mexico | 5.6% |
See Night audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Night have in Germany?
Night has an estimated audience of 738,838 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Night fans?
54.9% of Night fans are female, 45.1% are male, with an average age of 37.9 years.
Which brands do Night fans like most?
Night fans show strongest brand affinity for Chalkidiki (10.23×), Home construction (1.69×), and Private Jets (10.23×) over the country average.
Where do Night fans live in Germany?
Night fans in Germany are most concentrated in Nordrhein-Westfalen (reach 159,951), Bayern (reach 108,681), and Baden-Württemberg (reach 89,810). These three regions account for the largest share of the active audience.
What other brands do Night fans also like?
Beyond Night itself, the audience over-indexes on Home construction (1.69×), Private Jets (10.23×), Progressive rock (2.08×), and CAC 40 (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Night. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.