Night Audience in United States

Night logo

Night has an estimated audience of 11,009,274 people in United States. 59.7% are female, 40.3% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Progressive rock, 3D printing, Winemaking, Stucco.

The average Night fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Progressive rock, 3D printing, with strongest over-indexing on Nationality (2.49× the country average). Demographically, the Night audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Night fans

Demographic split for Night audience in United States
MetricValue
Female59.7%
Male40.3%
Average age39.2
Estimated audience size11,009,274

Audience persona

The typical Night fan in United States is more female, around 39.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Night in United States
RegionReachAffinity
California1,444,3031.19×
Texas1,098,1911.16×
Florida870,7491.17×
New York699,6171.14×
Pennsylvania398,8251.08×
Georgia396,6971.17×
Illinois378,9191.03×
North Carolina366,0651.11×
Ohio346,0781.02×
Virginia285,7411.07×
New Jersey283,6191.01×
Michigan268,6810.93×
Washington244,6491.11×
Arizona229,3491.02×
Tennessee225,9581.02×
Indiana211,5311.05×
Massachusetts199,1630.92×
Missouri194,6181.1×
Maryland192,4991.02×
South Carolina168,6181.02×
Colorado164,1900.95×
Wisconsin158,4100.96×
Alabama152,2560.99×
Louisiana149,5941.05×
Minnesota144,4220.92×
Oklahoma142,9631.17×
Kentucky142,8051.03×
Oregon127,1841.01×
Nevada113,5641.07×
Connecticut107,7990.98×
Mississippi102,6141.13×
Utah101,4591.03×
Arkansas99,2361.09×
Kansas88,2321.02×
Iowa84,9890.94×
New Mexico61,6631.12×
West Virginia53,5491.04×
Idaho52,9740.96×
Hawaii48,9211.03×
Nebraska48,4400.88×
New Hampshire35,9480.83×
Maine34,6910.88×
Rhode Island30,8660.88×
Washington, District of Columbia27,0250.82×
Delaware26,6450.88×
Montana26,4460.87×
South Dakota22,0620.87×
Alaska20,1820.86×
North Dakota19,3540.86×
Vermont14,8310.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Night audience
BrandAffinityCategory
Nationality2.49×Politics & Society
Progressive rock1.74×Music & Radio
3D printing1.68×Technology & Electronics
Winemaking2.15×Food & Beverages
Stucco1.87×Home & Garden
Buying and Selling Real Estate2.11×Home & Garden
Buying a House1.52×Home & Garden
Software widget3.01×Technology & Electronics
James Madison University2.52×Business & Career
Certified diabetes educator2.38×Business & Career
Cockpit1.54×Travel & Leisure
Spinal muscular atrophy1.52×Health
Enrique Hernández (baseball)2.35×Sports
Voltron: Legendary Defender2.57×Movies & TV
Hattiesburg, Mississippi1.59×Travel & Leisure
EShakti1.67×Shopping
Ironmongery1.55×Home & Garden
Isabela (province)1.97×
Asajj Ventress1.85×Movies & TV
WAPT1.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Night audience
TraitClusterScore
Urban LifestyleOPEN1.15
Quality AwarenessPREMIUM1.15
Early Adopter MentalityPOWER1.12
SpiritualityBALANCE1.1
IndividualismJOY1.09
Convenience OrientationPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Night
CountryShare
United States30.2%
United Kingdom7.0%
Mexico5.6%

See Night audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Night have in United States?

Night has an estimated audience of 11,009,274 people in United States, concentrated in California and Texas.

What is the gender split and age of Night fans?

59.7% of Night fans are female, 40.3% are male, with an average age of 39.2 years.

Which brands do Night fans like most?

Night fans show strongest brand affinity for Nationality (2.49×), Progressive rock (1.74×), and 3D printing (1.68×) over the country average.

Where do Night fans live in United States?

Night fans in United States are most concentrated in California (reach 1,444,303), Texas (reach 1,098,191), and Florida (reach 870,749). These three regions account for the largest share of the active audience.

What other brands do Night fans also like?

Beyond Night itself, the audience over-indexes on Progressive rock (1.74×), 3D printing (1.68×), Winemaking (2.15×), and Stucco (1.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Night. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.