Rascasse Audience Intelligence

Memory foam Audience in Germany

A data profile of the people who buy, follow and care about Memory foam in Germany — modelled from more than twelve digital signal sources. Memory foam has an estimated audience of 731,840 people in Germany.

#3777among Topic in Germany#528in Home & Garden

The average Memory foam fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Knipex, Mattress protector, Couch, with strongest over-indexing on Knipex (45.33× the country average).

Demographically, the Memory foam audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Memory foam fan in Germany is more female, around 39.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Knipex.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Memory foam profile in Germany.

Audience size
732K
in Germany
Gender
62.8%♀
37.2% male
Age
39.3
average years
Country rank
#8537
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Memory foam fans

62.8% are female, 37.2% are male, average age 39.3.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Memory foam audience in Germany
MetricValue
Female62.8%
Male37.2%
Average age39.3
Estimated audience size731,840
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Memory foam audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4922%
50+20%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Memory foam audience comes from Germany.

Worldwide audience distribution share by country for Memory foam
CountryShare
United States27.2%
Japan9.0%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Memory foam audience in Germany is strongest.

Fig. 05

Top regions by affinity

Memory foam fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.15×
02Nordrhein-Westfalen~200K1.10×
03Hessen~60K1.09×
04Bremen~7K1.05×
05Niedersachsen~70K1.04×
06Baden-Württemberg~100K1.03×
07Hamburg~20K1.03×
08Bayern~100K1.02×
09Sachsen~40K0.99×
10Schleswig-Holstein~30K0.99×
11Rheinland-Pfalz~40K0.98×
12Sachsen-Anhalt~20K0.97×
13Saarland~9K0.96×
14Thüringen~20K0.95×
15Brandenburg~20K0.92×
16Mecklenburg-Vorpommern~10K0.91×
Fig. 06

Affinity by region

Affinity by region — Memory foam, Germany
0.91×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Memory foam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Memory foam audience
#·InterestCategoryAffinity×
01KnipexHome & Garden45.33×
02Mattress protectorHome & Garden38.52×
03Serta (company)Home & Garden35.21×
04Tempur-PedicHome & Garden33.52×
05Jonathan Rhys MeyersFashion & Accessoires24.68×
06Sleeping positionsHealth22.71×
07CleopatraPolitics & Society11.97×
08Bed frameHome & Garden10.67×
09MilliyetNews7.57×
10CouchHome & Garden6.29×
11Bedroom furnitureHome & Garden5.89×
12MattressHome & Garden5.22×
13PillowHome & Garden4.37×
14BeddingHome & Garden4.36×
15SleepHealth4.24×
16BedroomHome & Garden2.93×
17BedHome & Garden2.57×
18KauflandShopping1.86×
19Discount storesShopping1.82×
20LidlShopping1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Memory foam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Memory foam audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.68×
Quality AwarenessPREMIUM1.65×
CreativityOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Memory foam audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
Early Adopter MentalityPOWER0.98×
SpiritualityBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Memory foam have in Germany?

Memory foam has an estimated audience of 731,840 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Memory foam fans?

62.8% of Memory foam fans are female, 37.2% are male, with an average age of 39.3 years.

03

Which brands do Memory foam fans like most?

Memory foam fans show strongest brand affinity for Knipex (45.33×), Mattress protector (38.52×), and Couch (6.29×) over the country average.

04

Where do Memory foam fans live in Germany?

Memory foam fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Memory foam fans also like?

Beyond Memory foam itself, the audience over-indexes on Mattress protector (38.52×), Couch (6.29×), Tempur-Pedic (33.52×), and Jonathan Rhys Meyers (24.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Memory foam audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Memory foam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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