Memory foam Audience in Germany
Memory foam has an estimated audience of 731,840 people in Germany. 62.8% are female, 37.2% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Knipex, Mattress protector, Couch, Tempur-Pedic, Jonathan Rhys Meyers.
The average Memory foam fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Knipex, Mattress protector, Couch, with strongest over-indexing on Knipex (45.33× the country average). Demographically, the Memory foam audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Memory foam fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 39.3 |
| Estimated audience size | 731,840 |
Audience persona
The typical Memory foam fan in Germany is more female, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for Knipex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 182,410 | 1.14× |
| Bayern | 120,782 | 1.03× |
| Baden-Württemberg | 106,105 | 1.06× |
| Niedersachsen | 75,489 | 1.06× |
| Hessen | 64,181 | 1.15× |
| Berlin | 41,545 | 1.27× |
| Sachsen | 35,243 | 0.98× |
| Rheinland-Pfalz | 34,181 | 0.93× |
| Schleswig-Holstein | 25,213 | 0.96× |
| Brandenburg | 18,758 | 0.83× |
| Hamburg | 17,705 | 1.07× |
| Sachsen-Anhalt | 17,554 | 0.93× |
| Thüringen | 16,373 | 0.88× |
| Mecklenburg-Vorpommern | 11,443 | 0.82× |
| Bremen | 7,088 | 1.13× |
| Saarland | 6,861 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Knipex | 45.33× | Home & Garden |
| Mattress protector | 38.52× | Home & Garden |
| Couch | 6.29× | Home & Garden |
| Tempur-Pedic | 33.52× | Home & Garden |
| Jonathan Rhys Meyers | 24.68× | Fashion & Accessoires |
| Sleeping positions | 22.71× | Health |
| Bedroom furniture | 5.89× | Home & Garden |
| Bed frame | 10.67× | Home & Garden |
| Mattress | 5.22× | Home & Garden |
| Sleep | 4.24× | Health |
| Bedding | 4.36× | Home & Garden |
| Milliyet | 7.57× | News |
| Discount stores | 1.82× | Shopping |
| Pillow | 4.37× | Home & Garden |
| Bed | 2.57× | Home & Garden |
| Cleopatra | 11.97× | Politics & Society |
| Bedroom | 2.93× | Home & Garden |
| Serta (company) | 35.21× | Home & Garden |
| Lidl | 1.79× | Shopping |
| Kaufland | 1.86× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.56 |
| Design Affinity | PREMIUM | 1.56 |
| Indulgence | JOY | 1.51 |
| Luxury Orientation | PREMIUM | 1.51 |
| Early Adopter Mentality | POWER | 1.39 |
| Travelling | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| Japan | 9.0% |
| United Kingdom | 7.4% |
See Memory foam audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Memory foam have in Germany?
Memory foam has an estimated audience of 731,840 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Memory foam fans?
62.8% of Memory foam fans are female, 37.2% are male, with an average age of 39.3 years.
Which brands do Memory foam fans like most?
Memory foam fans show strongest brand affinity for Knipex (45.33×), Mattress protector (38.52×), and Couch (6.29×) over the country average.
Where do Memory foam fans live in Germany?
Memory foam fans in Germany are most concentrated in Nordrhein-Westfalen (reach 182,410), Bayern (reach 120,782), and Baden-Württemberg (reach 106,105). These three regions account for the largest share of the active audience.
What other brands do Memory foam fans also like?
Beyond Memory foam itself, the audience over-indexes on Mattress protector (38.52×), Couch (6.29×), Tempur-Pedic (33.52×), and Jonathan Rhys Meyers (24.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Memory foam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.