Sleeping positions Audience in Germany
Sleeping positions has an estimated audience of 318,355 people in Germany. 60.3% are female, 39.7% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Swim diaper, miBaby, Dream, Mother (video game), Me Before You.
The average Sleeping positions fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Swim diaper, miBaby, Dream, with strongest over-indexing on Swim diaper (75.7× the country average). Demographically, the Sleeping positions audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Sleeping positions fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 42.7 |
| Estimated audience size | 318,355 |
Audience persona
The typical Sleeping positions fan in Germany is more female, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Swim diaper.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,487 | 1.16× |
| Bayern | 56,672 | 1.11× |
| Baden-Württemberg | 49,542 | 1.14× |
| Hessen | 39,010 | 1.61× |
| Niedersachsen | 28,530 | 0.92× |
| Berlin | 19,551 | 1.37× |
| Rheinland-Pfalz | 17,173 | 1.08× |
| Sachsen | 11,330 | 0.73× |
| Schleswig-Holstein | 9,051 | 0.79× |
| Hamburg | 7,445 | 1.03× |
| Brandenburg | 6,947 | 0.7× |
| Sachsen-Anhalt | 6,115 | 0.74× |
| Thüringen | 4,874 | 0.6× |
| Bremen | 4,062 | 1.49× |
| Mecklenburg-Vorpommern | 3,643 | 0.6× |
| Saarland | 3,622 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Swim diaper | 75.7× | Kids & Family |
| miBaby | 16.14× | Kids & Family |
| Dream | 12.34× | Health |
| Mother (video game) | 50.32× | Games |
| Me Before You | 19.54× | Movies & TV |
| Mattress protector | 29.61× | Home & Garden |
| Memory foam | 14.86× | Home & Garden |
| Sleep and breathing | 29.68× | Health |
| Tempur-Pedic | 25.5× | Home & Garden |
| Hinge | 11.58× | Internet & Social Media |
| Couch | 4.21× | Home & Garden |
| Sleep | 4.39× | Health |
| Health insurance coverage in the United States | 47.74× | Politics & Society |
| Initial D | 35.75× | Literature |
| Freeware | 2.13× | Technology & Electronics |
| WICK ZzzQuil | 23.53× | Health |
| Fisher & Paykel | 52.7× | Home & Garden |
| The Mamas & the Papas | 19.69× | Music & Radio |
| REWE | 1.62× | Shopping |
| Initial D (film) | 20.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.59 |
| Early Adopter Mentality | POWER | 2.25 |
| DIY Mentality | THRILL | 1.92 |
| Sports Activity | POWER | 1.69 |
| Sustainability | BALANCE | 1.64 |
| Family Orientation | CONSERVATISM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.1% |
| Japan | 7.2% |
| United Kingdom | 6.0% |
See Sleeping positions audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sleeping positions have in Germany?
Sleeping positions has an estimated audience of 318,355 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sleeping positions fans?
60.3% of Sleeping positions fans are female, 39.7% are male, with an average age of 42.7 years.
Which brands do Sleeping positions fans like most?
Sleeping positions fans show strongest brand affinity for Swim diaper (75.7×), miBaby (16.14×), and Dream (12.34×) over the country average.
Where do Sleeping positions fans live in Germany?
Sleeping positions fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,487), Bayern (reach 56,672), and Baden-Württemberg (reach 49,542). These three regions account for the largest share of the active audience.
What other brands do Sleeping positions fans also like?
Beyond Sleeping positions itself, the audience over-indexes on miBaby (16.14×), Dream (12.34×), Mother (video game) (50.32×), and Me Before You (19.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sleeping positions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.