Rascasse Audience Intelligence

Sleeping positions Audience in Germany

A data profile of the people who buy, follow and care about Sleeping positions in Germany — modelled from more than twelve digital signal sources. Sleeping positions has an estimated audience of 318,355 people in Germany.

#5967among Topic in Germany#480in Health

The average Sleeping positions fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Swim diaper, miBaby, Dream, with strongest over-indexing on Swim diaper (75.7× the country average).

Demographically, the Sleeping positions audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Mindfulness, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sleeping positions fan in Germany is more female, around 42.7 years old, with strong Mindfulness tendencies and a notable affinity for Swim diaper.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sleeping positions profile in Germany.

Audience size
318K
in Germany
Gender
60.3%♀
39.7% male
Age
42.7
average years
Country rank
#16604
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sleeping positions fans

60.3% are female, 39.7% are male, average age 42.7.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Sleeping positions audience in Germany
MetricValue
Female60.3%
Male39.7%
Average age42.7
Estimated audience size318,355
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Sleeping positions audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3918%
40-4926%
50+26%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Sleeping positions audience comes from Germany.

Worldwide audience distribution share by country for Sleeping positions
CountryShare
United States27.0%
Japan7.2%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sleeping positions audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sleeping positions fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.45×
02Berlin~20K1.23×
03Bremen~3K1.17×
04Nordrhein-Westfalen~80K1.08×
05Baden-Württemberg~50K1.07×
06Bayern~50K1.05×
07Rheinland-Pfalz~20K1.02×
08Saarland~4K1.01×
09Hamburg~7K1.00×
10Sachsen-Anhalt~8K0.93×
11Niedersachsen~30K0.92×
12Mecklenburg-Vorpommern~6K0.92×
13Schleswig-Holstein~10K0.91×
14Thüringen~7K0.91×
15Brandenburg~9K0.89×
16Sachsen~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Sleeping positions, Germany
0.87×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sleeping positions audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sleeping positions audience
#·InterestCategoryAffinity×
01Swim diaperKids & Family75.70×
02Fisher & PaykelHome & Garden52.70×
03Mother (video game)Games50.32×
04Health insurance coverage in the United StatesPolitics & Society47.74×
05Initial DLiterature35.75×
06Sleep and breathingHealth29.68×
07Mattress protectorHome & Garden29.61×
08Tempur-PedicHome & Garden25.50×
09WICK ZzzQuilHealth23.53×
10Initial D (film)Movies & TV20.88×
11Me Before YouMovies & TV19.54×
12Health insurance in the United StatesPolitics & Society17.96×
13miBabyKids & Family16.14×
14Memory foamHome & Garden14.86×
15DreamHealth12.34×
16HingeInternet & Social Media11.58×
17SleepHealth4.39×
18CouchHome & Garden4.21×
19FreewareTechnology & Electronics2.13×
20REWEShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sleeping positions audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sleeping positions audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.45×
CreativityOPEN1.41×
Community OrientationOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sleeping positions audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM1.08×
SpiritualityBALANCE1.10×
PatriotismCONSERVATISM1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sleeping positions have in Germany?

Sleeping positions has an estimated audience of 318,355 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sleeping positions fans?

60.3% of Sleeping positions fans are female, 39.7% are male, with an average age of 42.7 years.

03

Which brands do Sleeping positions fans like most?

Sleeping positions fans show strongest brand affinity for Swim diaper (75.7×), miBaby (16.14×), and Dream (12.34×) over the country average.

04

Where do Sleeping positions fans live in Germany?

Sleeping positions fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Sleeping positions fans also like?

Beyond Sleeping positions itself, the audience over-indexes on miBaby (16.14×), Dream (12.34×), Me Before You (19.54×), and Mother (video game) (50.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Sleeping positions audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sleeping positions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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