Dream Audience in Germany
A data profile of the people who buy, follow and care about Dream in Germany — modelled from more than twelve digital signal sources. Dream has an estimated audience of 2,341,717 people in Germany.
The average Dream fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Google Earth, Freeware, Müller (company), with strongest over-indexing on Google Earth (8.05× the country average).
Demographically, the Dream audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Dream fan in Germany is more female, around 39.3 years old, with strong Mindfulness tendencies and a notable affinity for Google Earth.
At a glance
The key figures that characterise the Dream profile in Germany.
Search interest · 12-month trend
Demographics of Dream fans
62.8% are female, 37.2% are male, average age 39.3.
Gender split
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 39.3 |
| Estimated audience size | 2,341,717 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Dream audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 9.4% |
| Italy | 5.0% |
Geography
Where the Dream audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~90K | 1.25× | |
| 02 | Berlin | ~100K | 1.21× | |
| 03 | Bremen | ~20K | 1.20× | |
| 04 | Schleswig-Holstein | ~100K | 1.18× | |
| 05 | Hessen | ~200K | 1.11× | |
| 06 | Bayern | ~400K | 1.05× | |
| 07 | Baden-Württemberg | ~300K | 1.04× | |
| 08 | Sachsen | ~100K | 1.01× | |
| 09 | Rheinland-Pfalz | ~100K | 0.98× | |
| 10 | Nordrhein-Westfalen | ~500K | 0.95× | |
| 11 | Saarland | ~30K | 0.90× | |
| 12 | Niedersachsen | ~200K | 0.87× | |
| 13 | Thüringen | ~50K | 0.87× | |
| 14 | Hamburg | ~50K | 0.87× | |
| 15 | Sachsen-Anhalt | ~50K | 0.86× | |
| 16 | Mecklenburg-Vorpommern | ~40K | 0.85× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Dream audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Earth | Internet & Social Media | 8.05× | ||
| 02 | Live | Music & Radio | 6.63× | ||
| 03 | Aral AG | Cars & Mobility | 2.75× | ||
| 04 | Freeware | Technology & Electronics | 2.73× | ||
| 05 | German language | Politics & Society | 2.61× | ||
| 06 | Müller (company) | Food & Beverages | 2.30× | ||
| 07 | Beauty salons | Beauty & Wellness | 2.09× | ||
| 08 | Psychology | Business & Career | 2.02× | ||
| 09 | Netto Marken-Discount | Shopping | 1.91× | ||
| 10 | Quality of life | Health | 1.88× | ||
| 11 | Kaufland | Shopping | 1.83× | ||
| 12 | Hornbach | Shopping | 1.83× | ||
| 13 | Discount stores | Shopping | 1.77× | ||
| 14 | Edeka | Shopping | 1.73× | ||
| 15 | REWE | Shopping | 1.67× | ||
| 16 | Internet & Social Media | 1.66× | |||
| 17 | Cosmetics | Beauty & Wellness | 1.65× | ||
| 18 | Photography | Arts & Culture | 1.61× | ||
| 19 | Cooking | Food & Beverages | 1.56× | ||
| 20 | Family | Kids & Family | 1.55× |
Personality of the Dream audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.66× | |
| Price Sensitivity | PREMIUM | 1.60× | |
| Convenience Orientation | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.04× | |
| Patriotism | CONSERVATISM | 1.04× | |
| Healthy Lifestyle | BALANCE | 1.13× |
Frequently asked questions
How many fans does Dream have in Germany?
Dream has an estimated audience of 2,341,717 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dream fans?
62.8% of Dream fans are female, 37.2% are male, with an average age of 39.3 years.
Which brands do Dream fans like most?
Dream fans show strongest brand affinity for Google Earth (8.05×), Freeware (2.73×), and Müller (company) (2.3×) over the country average.
Where do Dream fans live in Germany?
Dream fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Dream fans also like?
Beyond Dream itself, the audience over-indexes on Freeware (2.73×), Müller (company) (2.3×), German language (2.61×), and Discount stores (1.77×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Dream audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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