Dream Audience in Germany
Dream has an estimated audience of 2,341,717 people in Germany. 62.8% are female, 37.2% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Earth, Aral AG, Freeware, German language, Discount stores.
The average Dream fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Earth, Aral AG, Freeware, with strongest over-indexing on Google Earth (8.05× the country average). Demographically, the Dream audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Mind
Demographics of Dream fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 39.3 |
| Estimated audience size | 2,341,717 |
Audience persona
The typical Dream fan in Germany is more female, around 39.3 years old, with strong Tradition tendencies and a notable affinity for Google Earth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 525,556 | 1.03× |
| Bayern | 396,650 | 1.05× |
| Baden-Württemberg | 339,455 | 1.06× |
| Niedersachsen | 203,768 | 0.9× |
| Hessen | 201,407 | 1.13× |
| Berlin | 129,476 | 1.24× |
| Rheinland-Pfalz | 116,305 | 0.99× |
| Sachsen | 114,513 | 1× |
| Schleswig-Holstein | 91,929 | 1.09× |
| Brandenburg | 83,644 | 1.15× |
| Sachsen-Anhalt | 58,697 | 0.97× |
| Thüringen | 50,686 | 0.85× |
| Hamburg | 47,789 | 0.9× |
| Mecklenburg-Vorpommern | 38,655 | 0.86× |
| Saarland | 24,600 | 0.86× |
| Bremen | 22,841 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Earth | 8.05× | Internet & Social Media |
| Aral AG | 2.75× | Cars & Mobility |
| Freeware | 2.73× | Technology & Electronics |
| German language | 2.61× | Politics & Society |
| Discount stores | 1.77× | Shopping |
| Netto Marken-Discount | 1.91× | Shopping |
| Live | 6.63× | Music & Radio |
| Psychology | 2.02× | Business & Career |
| Kaufland | 1.83× | Shopping |
| Cosmetics | 1.65× | Beauty & Wellness |
| Edeka | 1.73× | Shopping |
| Cooking | 1.56× | Food & Beverages |
| REWE | 1.67× | Shopping |
| Family | 1.55× | Kids & Family |
| Photography | 1.61× | Arts & Culture |
| 1.66× | Internet & Social Media | |
| Beauty salons | 2.09× | Beauty & Wellness |
| Hornbach | 1.83× | Shopping |
| Quality of life | 1.88× | Health |
| Hotels | 1.59× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.45 |
| Indulgence | JOY | 1.2 |
| Sports Activity | POWER | 1.14 |
| Urban Lifestyle | OPEN | 1.11 |
| Design Affinity | PREMIUM | 1.09 |
| DIY Mentality | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 9.4% |
| Italy | 5.0% |
See Dream audiences in other countries
More Mind audiences in Germany
- Romance (love) (2,563,636)
- Karma (1,183,416)
- Talisman (246,946)
- Shapeshifting (51,330)
Frequently asked questions
How many fans does Dream have in Germany?
Dream has an estimated audience of 2,341,717 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dream fans?
62.8% of Dream fans are female, 37.2% are male, with an average age of 39.3 years.
Which brands do Dream fans like most?
Dream fans show strongest brand affinity for Google Earth (8.05×), Aral AG (2.75×), and Freeware (2.73×) over the country average.
Where do Dream fans live in Germany?
Dream fans in Germany are most concentrated in Nordrhein-Westfalen (reach 525,556), Bayern (reach 396,650), and Baden-Württemberg (reach 339,455). These three regions account for the largest share of the active audience.
What other brands do Dream fans also like?
Beyond Dream itself, the audience over-indexes on Aral AG (2.75×), Freeware (2.73×), German language (2.61×), and Discount stores (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.