miBaby Audience in Germany
A data profile of the people who buy, follow and care about miBaby in Germany — modelled from more than twelve digital signal sources. miBaby has an estimated audience of 1,460,622 people in Germany.
The average miBaby fan in Germany is 33.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Rossmann, Baby food, dB’s, with strongest over-indexing on Rossmann (4.15× the country average).
Demographically, the miBaby audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical miBaby fan in Germany is more female, around 33.0 years old, with strong Community Orientation tendencies and a notable affinity for Rossmann.
At a glance
The key figures that characterise the miBaby profile in Germany.
Search interest · 12-month trend
Audience demographics of miBaby
91.6% are female, 8.4% are male, average age 33.0.
Gender split
| Metric | Value |
|---|---|
| Female | 91.6% |
| Male | 8.4% |
| Average age | 33.0 |
| Estimated audience size | 1,460,622 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 39% | |
| 30-39 | 26% | |
| 40-49 | 10% | |
| 50+ | 5% |
Worldwide distribution
of the worldwide miBaby audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 28.1% |
| Philippines | 12.7% |
| China | 4.7% |
Geography
Where the miBaby audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~50K | 1.16× | |
| 02 | Thüringen | ~40K | 1.15× | |
| 03 | Saarland | ~20K | 1.13× | |
| 04 | Rheinland-Pfalz | ~80K | 1.12× | |
| 05 | Nordrhein-Westfalen | ~400K | 1.10× | |
| 06 | Niedersachsen | ~100K | 1.05× | |
| 07 | Sachsen | ~70K | 1.01× | |
| 08 | Schleswig-Holstein | ~50K | 1.00× | |
| 09 | Hessen | ~100K | 0.99× | |
| 10 | Berlin | ~60K | 0.99× | |
| 11 | Baden-Württemberg | ~200K | 0.98× | |
| 12 | Hamburg | ~30K | 0.91× | |
| 13 | Bremen | ~10K | 0.89× | |
| 14 | Bayern | ~200K | 0.88× | |
| 15 | Mecklenburg-Vorpommern | ~20K | 0.87× | |
| 16 | Sachsen-Anhalt | ~30K | 0.86× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the miBaby audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | myToys | Shopping | 12.05× | ||
| 02 | Infant bodysuit | Kids & Family | 5.82× | ||
| 03 | Infant clothing | Kids & Family | 5.60× | ||
| 04 | Baby food | Kids & Family | 5.41× | ||
| 05 | Rossmann | Shopping | 4.15× | ||
| 06 | C&A | Shopping | 3.86× | ||
| 07 | Childhood | Kids & Family | 3.69× | ||
| 08 | Parent | Kids & Family | 3.33× | ||
| 09 | H&M | Shopping | 2.75× | ||
| 10 | IKEA | Home & Garden | 2.48× | ||
| 11 | Garden | Home & Garden | 2.42× | ||
| 12 | Discount stores | Shopping | 2.27× | ||
| 13 | Restaurants | Food & Beverages | 2.19× | ||
| 14 | Design | Home & Garden | 2.06× | ||
| 15 | Reading | Literature | 2.04× | ||
| 16 | Clothing | Fashion & Accessoires | 2.03× | ||
| 17 | Beauty | Beauty & Wellness | 2.00× | ||
| 18 | Outdoor recreation | Sports | 1.99× | ||
| 19 | Shopping | Shopping | 1.96× | ||
| 20 | dB’s | Music & Radio | 1.90× |
Personality of the miBaby audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.19× | |
| Extroversion | THRILL | 2.17× | |
| DIY Mentality | THRILL | 2.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.10× | |
| Patriotism | CONSERVATISM | 1.15× | |
| Mindfulness | BALANCE | 1.16× |
Frequently asked questions
How many fans does miBaby have in Germany?
miBaby has an estimated audience of 1,460,622 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of miBaby fans?
91.6% of miBaby fans are female, 8.4% are male, with an average age of 33.0 years.
Which brands do miBaby fans like most?
miBaby fans show strongest brand affinity for Rossmann (4.15×), Baby food (5.41×), and dB’s (1.9×) over the country average.
Where do miBaby fans live in Germany?
miBaby fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do miBaby fans also like?
Beyond miBaby itself, the audience over-indexes on Baby food (5.41×), dB’s (1.9×), myToys (12.05×), and Infant clothing (5.6×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Kids & Family audiences in Germany
See miBaby audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for miBaby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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