miBaby Audience in Germany
miBaby has an estimated audience of 1,376,686 people in Germany. 91.6% are female, 8.4% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Baby food, myToys, Infant clothing, Childhood.
The average miBaby fan in Germany is 33.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Baby food, myToys, with strongest over-indexing on Rossmann (4.15× the country average). Demographically, the miBaby audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Website / Newspaper / Magazine
Demographics of miBaby fans
| Metric | Value |
|---|---|
| Female | 91.6% |
| Male | 8.4% |
| Average age | 33.0 |
| Estimated audience size | 1,376,686 |
Audience persona
The typical miBaby fan in Germany is more female, around 33.0 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 367,215 | 1.14× |
| Bayern | 206,742 | 0.88× |
| Baden-Württemberg | 200,158 | 1× |
| Niedersachsen | 155,788 | 1.09× |
| Hessen | 113,942 | 1.02× |
| Rheinland-Pfalz | 81,308 | 1.11× |
| Sachsen | 70,237 | 0.98× |
| Berlin | 68,889 | 1.05× |
| Schleswig-Holstein | 53,093 | 1.01× |
| Brandenburg | 52,854 | 1.16× |
| Thüringen | 42,846 | 1.15× |
| Hamburg | 31,268 | 0.94× |
| Sachsen-Anhalt | 28,165 | 0.74× |
| Mecklenburg-Vorpommern | 23,293 | 0.83× |
| Saarland | 18,728 | 1.04× |
| Bremen | 10,693 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 4.15× | Shopping |
| Baby food | 5.41× | Kids & Family |
| myToys | 12.05× | Shopping |
| Infant clothing | 5.6× | Kids & Family |
| Childhood | 3.69× | Kids & Family |
| C&A | 3.86× | Shopping |
| Infant bodysuit | 5.82× | Kids & Family |
| Reading | 2.04× | Literature |
| Shopping | 1.96× | Shopping |
| H&M | 2.75× | Shopping |
| Clothing | 2.03× | Fashion & Accessoires |
| Design | 2.06× | Home & Garden |
| Outdoor recreation | 1.99× | Sports |
| Restaurants | 2.19× | Food & Beverages |
| IKEA | 2.48× | Home & Garden |
| Discount stores | 2.27× | Shopping |
| Beauty | 2× | Beauty & Wellness |
| Garden | 2.42× | Home & Garden |
| Parent | 3.33× | Kids & Family |
| 2.11× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.27 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Individualism | JOY | 1.24 |
| Creativity | OPEN | 1.15 |
| Healthy Lifestyle | BALANCE | 1.1 |
| Pet Ownership | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 27.8% |
| Philippines | 13.4% |
| China | 4.9% |
See miBaby audiences in other countries
More Kids & Family audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does miBaby have in Germany?
miBaby has an estimated audience of 1,376,686 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of miBaby fans?
91.6% of miBaby fans are female, 8.4% are male, with an average age of 33.0 years.
Which brands do miBaby fans like most?
miBaby fans show strongest brand affinity for Rossmann (4.15×), Baby food (5.41×), and myToys (12.05×) over the country average.
Where do miBaby fans live in Germany?
miBaby fans in Germany are most concentrated in Nordrhein-Westfalen (reach 367,215), Bayern (reach 206,742), and Baden-Württemberg (reach 200,158). These three regions account for the largest share of the active audience.
What other brands do miBaby fans also like?
Beyond miBaby itself, the audience over-indexes on Baby food (5.41×), myToys (12.05×), Infant clothing (5.6×), and Childhood (3.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for miBaby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.