Rascasse Audience Intelligence

Mattress protector Audience in Germany

A data profile of the people who buy, follow and care about Mattress protector in Germany — modelled from more than twelve digital signal sources. Mattress protector has an estimated audience of 243,686 people in Germany.

#6810among Topic in Germany#945in Home & Garden

The average Mattress protector fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Woolworths, Fenerbahçe S.K., Bedding, with strongest over-indexing on Woolworths (13.28× the country average).

Demographically, the Mattress protector audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mattress protector fan in Germany is more female, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for Woolworths.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mattress protector profile in Germany.

Audience size
244K
in Germany
Gender
65.3%♀
34.7% male
Age
39.9
average years
Country rank
#19997
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mattress protector fans

65.3% are female, 34.7% are male, average age 39.9.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Mattress protector audience in Germany
MetricValue
Female65.3%
Male34.7%
Average age39.9
Estimated audience size243,686
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Mattress protector audience in Germany
Age bracketShare%
16-1916%
20-2920%
30-3922%
40-4923%
50+19%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Mattress protector audience comes from Germany.

Worldwide audience distribution share by country for Mattress protector
CountryShare
United States26.9%
United Kingdom7.1%
Japan4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mattress protector audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mattress protector fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K2.33×
02Bremen~3K1.23×
03Hessen~20K1.13×
04Saarland~3K1.11×
05Mecklenburg-Vorpommern~5K0.98×
06Sachsen-Anhalt~6K0.95×
07Thüringen~6K0.95×
08Hamburg~5K0.94×
09Bayern~40K0.92×
10Brandenburg~7K0.92×
11Schleswig-Holstein~8K0.88×
12Rheinland-Pfalz~10K0.87×
13Sachsen~10K0.85×
14Baden-Württemberg~30K0.81×
15Niedersachsen~20K0.77×
16Nordrhein-Westfalen~40K0.75×
Fig. 06

Affinity by region

Affinity by region — Mattress protector, Germany
0.75×1.00×2.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mattress protector audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mattress protector audience
#·InterestCategoryAffinity×
01Bed frameHome & Garden20.00×
02LC WaikikiFashion & Accessoires19.29×
03Fenerbahçe S.K.Sports15.33×
04Powdered milkKids & Family14.70×
05WoolworthsShopping13.28×
06TrabzonsporSports13.20×
07FanatikNews12.90×
08BeddingHome & Garden12.80×
09MattressHome & Garden12.77×
10Infant bodysuitKids & Family12.67×
11Süper LigSports11.75×
12Dining roomHome & Garden11.34×
13Pre-kindergartenKids & Family9.74×
14Aral AGCars & Mobility7.72×
15Living roomHome & Garden7.54×
16HouseHome & Garden6.05×
17PrimarkShopping6.04×
18RossmannShopping5.76×
19FootwearFashion & Accessoires4.98×
20Netto Marken-DiscountShopping4.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mattress protector audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mattress protector audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.87×
Design AffinityPREMIUM2.84×
Family OrientationCONSERVATISM2.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mattress protector audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.58×
TraditionCONSERVATISM0.65×
Need for SecurityCONSERVATISM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mattress protector have in Germany?

Mattress protector has an estimated audience of 243,686 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mattress protector fans?

65.3% of Mattress protector fans are female, 34.7% are male, with an average age of 39.9 years.

03

Which brands do Mattress protector fans like most?

Mattress protector fans show strongest brand affinity for Woolworths (13.28×), Fenerbahçe S.K. (15.33×), and Bedding (12.8×) over the country average.

04

Where do Mattress protector fans live in Germany?

Mattress protector fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mattress protector fans also like?

Beyond Mattress protector itself, the audience over-indexes on Fenerbahçe S.K. (15.33×), Bedding (12.8×), Infant bodysuit (12.67×), and Dining room (11.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Mattress protector audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mattress protector. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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