Mattress protector Audience in Germany
Mattress protector has an estimated audience of 243,686 people in Germany. 65.3% are female, 34.7% are male, average age 39.9. Top regions: Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities: Woolworths, Aral AG, Fenerbahçe S.K., Bedding, Infant bodysuit.
The average Mattress protector fan in Germany is 39.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities include Woolworths, Aral AG, Fenerbahçe S.K., with strongest over-indexing on Woolworths (13.28× the country average). Demographically, the Mattress protector audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Design Affinity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Mattress protector fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 39.9 |
| Estimated audience size | 243,686 |
Audience persona
The typical Mattress protector fan in Germany is more female, around 39.9 years old, with strong Design Affinity tendencies and a notable affinity for Woolworths.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 34,754 | 0.89× |
| Nordrhein-Westfalen | 33,809 | 0.63× |
| Berlin | 32,013 | 2.94× |
| Baden-Württemberg | 23,747 | 0.71× |
| Hessen | 19,369 | 1.04× |
| Niedersachsen | 13,122 | 0.55× |
| Rheinland-Pfalz | 7,932 | 0.65× |
| Sachsen | 7,094 | 0.59× |
| Brandenburg | 5,336 | 0.71× |
| Schleswig-Holstein | 5,284 | 0.6× |
| Thüringen | 4,980 | 0.8× |
| Sachsen-Anhalt | 4,836 | 0.77× |
| Hamburg | 4,346 | 0.79× |
| Mecklenburg-Vorpommern | 4,254 | 0.91× |
| Saarland | 4,229 | 1.41× |
| Bremen | 4,150 | 1.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Woolworths | 13.28× | Shopping |
| Aral AG | 7.72× | Cars & Mobility |
| Fenerbahçe S.K. | 15.33× | Sports |
| Bedding | 12.8× | Home & Garden |
| Infant bodysuit | 12.67× | Kids & Family |
| Dining room | 11.34× | Home & Garden |
| Mattress | 12.77× | Home & Garden |
| Living room | 7.54× | Home & Garden |
| Galatasaray S.K. | 6.58× | Sports |
| Pre-kindergarten | 9.74× | Kids & Family |
| House | 6.05× | Home & Garden |
| Trabzonspor | 13.2× | Sports |
| Rossmann | 5.76× | Shopping |
| Bed frame | 20× | Home & Garden |
| Fanatik | 12.9× | News |
| Primark | 6.04× | Shopping |
| Netto Marken-Discount | 4.59× | Shopping |
| Powdered milk | 14.7× | Kids & Family |
| Footwear | 4.98× | Fashion & Accessoires |
| LC Waikiki | 19.29× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.81 |
| Individualism | JOY | 1.72 |
| DIY Mentality | THRILL | 1.65 |
| Creativity | OPEN | 1.64 |
| Luxury Orientation | PREMIUM | 1.63 |
| Early Adopter Mentality | POWER | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| United Kingdom | 7.1% |
| Japan | 4.6% |
See Mattress protector audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mattress protector have in Germany?
Mattress protector has an estimated audience of 243,686 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Mattress protector fans?
65.3% of Mattress protector fans are female, 34.7% are male, with an average age of 39.9 years.
Which brands do Mattress protector fans like most?
Mattress protector fans show strongest brand affinity for Woolworths (13.28×), Aral AG (7.72×), and Fenerbahçe S.K. (15.33×) over the country average.
Where do Mattress protector fans live in Germany?
Mattress protector fans in Germany are most concentrated in Bayern (reach 34,754), Nordrhein-Westfalen (reach 33,809), and Berlin (reach 32,013). These three regions account for the largest share of the active audience.
What other brands do Mattress protector fans also like?
Beyond Mattress protector itself, the audience over-indexes on Aral AG (7.72×), Fenerbahçe S.K. (15.33×), Bedding (12.8×), and Infant bodysuit (12.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mattress protector. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.