Mattress protector Audience in United States

Mattress protector logo

Mattress protector has an estimated audience of 3,058,095 people in United States. 66.0% are female, 34.0% are male, average age 44.5. Top regions: California, Texas, New York. Top brand affinities: Pillow, Bed sheet, Mattress, Commodore 64, Bed.

The average Mattress protector fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pillow, Bed sheet, Mattress, with strongest over-indexing on Pillow (5.36× the country average). Demographically, the Mattress protector audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Mattress protector fans

Demographic split for Mattress protector audience in United States
MetricValue
Female66.0%
Male34.0%
Average age44.5
Estimated audience size3,058,095

Audience persona

The typical Mattress protector fan in United States is more female, around 44.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Mattress protector in United States
RegionReachAffinity
California435,3211.29×
Texas298,1601.13×
New York210,8991.23×
Florida190,2290.92×
Illinois117,6131.15×
Pennsylvania105,3321.02×
Georgia101,4071.08×
North Carolina95,4851.04×
Ohio90,4540.96×
Michigan89,0901.11×
New Jersey82,8651.07×
Massachusetts79,4141.32×
Virginia75,0201.01×
Washington68,4211.12×
Tennessee61,8341.01×
Arizona57,1730.92×
Maryland56,8541.08×
Indiana55,8391×
Minnesota53,8931.23×
Wisconsin51,3621.12×
Colorado50,3541.04×
Missouri49,6421.01×
South Carolina45,2450.98×
Alabama41,9260.98×
Louisiana39,7001.01×
Kentucky38,8561.01×
Oregon36,0601.03×
Oklahoma33,1810.98×
Connecticut32,7861.07×
Nevada29,4150.99×
Utah26,1490.95×
Iowa24,1190.96×
Arkansas23,2570.92×
Mississippi22,6650.9×
Kansas21,9490.91×
Nebraska15,0970.98×
Idaho13,8230.9×
Hawaii12,7100.97×
New Mexico12,3900.81×
New Hampshire12,2571.02×
West Virginia12,2560.86×
Maine10,1920.93×
Washington, District of Columbia9,6741.05×
Rhode Island9,3050.96×
Montana7,6500.9×
Delaware7,3990.88×
South Dakota6,4270.91×
North Dakota6,1790.98×
Alaska5,5080.84×
Vermont4,7590.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mattress protector audience
BrandAffinityCategory
Pillow5.36×Home & Garden
Bed sheet5.93×Home & Garden
Mattress2.58×Home & Garden
Commodore 6431.43×Technology & Electronics
Bed2.03×Home & Garden
Nectar6.96×Shopping
Memory foam4.19×Home & Garden
Bed frame2.82×Home & Garden
Gateway Pundit2.98×News
Bedding2.05×Home & Garden
COSCO6.6×Business & Career
Benjamin Netanyahu2.61×Politics & Society
Mattress Firm2.81×Home & Garden
My Pillow7.22×Home & Garden
Bedroom furniture2.06×Home & Garden
Chuck Norris1.53×Movies & TV
Couch1.62×Home & Garden
Futon2.47×Home & Garden
DuckDuckGo2.14×Internet & Social Media
Farmhouse1.59×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mattress protector audience
TraitClusterScore
Price SensitivityPREMIUM1.52
Design AffinityPREMIUM1.42
Family OrientationCONSERVATISM1.35
Quality AwarenessPREMIUM1.31
DIY MentalityTHRILL1.29
IndulgenceJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Mattress protector
CountryShare
United States26.9%
United Kingdom7.1%
Japan4.6%

See Mattress protector audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Mattress protector have in United States?

Mattress protector has an estimated audience of 3,058,095 people in United States, concentrated in California and Texas.

What is the gender split and age of Mattress protector fans?

66.0% of Mattress protector fans are female, 34.0% are male, with an average age of 44.5 years.

Which brands do Mattress protector fans like most?

Mattress protector fans show strongest brand affinity for Pillow (5.36×), Bed sheet (5.93×), and Mattress (2.58×) over the country average.

Where do Mattress protector fans live in United States?

Mattress protector fans in United States are most concentrated in California (reach 435,321), Texas (reach 298,160), and New York (reach 210,899). These three regions account for the largest share of the active audience.

What other brands do Mattress protector fans also like?

Beyond Mattress protector itself, the audience over-indexes on Bed sheet (5.93×), Mattress (2.58×), Commodore 64 (31.43×), and Bed (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mattress protector. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.