Rascasse Audience Intelligence

Mattress protector Audience in United States

A data profile of the people who buy, follow and care about Mattress protector in United States — modelled from more than twelve digital signal sources. Mattress protector has an estimated audience of 3,058,095 people in United States.

#5060among Topic in United States#621in Home & Garden

The average Mattress protector fan in United States is 44.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pillow, Melania Trump, Nectar, with strongest over-indexing on Pillow (5.36× the country average).

Demographically, the Mattress protector audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mattress protector fan in United States is more female, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Pillow.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mattress protector profile in United States.

Audience size
3.1M
in United States
Gender
66.0%♀
34.0% male
Age
44.5
average years
Country rank
#10131
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mattress protector fans

66.0% are female, 34.0% are male, average age 44.5.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Mattress protector audience in United States
MetricValue
Female66.0%
Male34.0%
Average age44.5
Estimated audience size3,058,095
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Mattress protector audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3918%
40-4924%
50+33%
Fig. 04

Worldwide distribution

26.9%

of the worldwide Mattress protector audience comes from United States.

Worldwide audience distribution share by country for Mattress protector
CountryShare
United States26.9%
United Kingdom7.1%
Japan4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mattress protector audience in United States is strongest.

Fig. 05

Top regions by affinity

Mattress protector fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~70K1.24×
02California~400K1.18×
03Minnesota~50K1.16×
04New York~200K1.13×
05Illinois~100K1.08×
06Washington~70K1.08×
07Wisconsin~50K1.06×
08Texas~300K1.05×
09Michigan~80K1.05×
10Connecticut~30K1.05×
11Oregon~40K1.04×
12North Dakota~7K1.04×
13Maryland~50K1.03×
14Alabama~40K1.03×
15Louisiana~40K1.03×
16Washington, District of Columbia~10K1.03×
17Georgia~100K1.02×
18New Hampshire~10K1.02×
19Tennessee~60K1.01×
20Maine~10K1.01×
21Rhode Island~10K1.01×
22Indiana~60K1.00×
23Missouri~50K1.00×
24Colorado~50K1.00×
25Kentucky~40K1.00×
26Utah~30K1.00×
27Kansas~20K1.00×
28Nebraska~20K1.00×
29Vermont~5K1.00×
30Hawaii~10K0.99×
31Montana~8K0.99×
32Pennsylvania~100K0.98×
33North Carolina~90K0.98×
34New Jersey~80K0.98×
35South Carolina~50K0.98×
36Oklahoma~30K0.98×
37Iowa~20K0.98×
38Mississippi~20K0.98×
39Arkansas~20K0.98×
40South Dakota~7K0.98×
41Alaska~6K0.98×
42Idaho~10K0.97×
43Virginia~70K0.96×
44Nevada~30K0.96×
45Ohio~90K0.95×
46West Virginia~10K0.94×
47Delaware~8K0.92×
48Arizona~60K0.90×
49New Mexico~10K0.88×
50Florida~200K0.87×
Fig. 06

Affinity by region

Affinity by region — Mattress protector, United States
0.87×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mattress protector audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mattress protector audience
#·InterestCategoryAffinity×
01Commodore 64Technology & Electronics31.43×
02NectarShopping6.96×
03COSCOBusiness & Career6.60×
04Sleepy'sShopping6.08×
05Bed sheetHome & Garden5.93×
06PillowHome & Garden5.36×
07Memory foamHome & Garden4.19×
08Gateway PunditNews2.98×
09Bed frameHome & Garden2.82×
10Melania TrumpPolitics & Society2.64×
11Benjamin NetanyahuPolitics & Society2.61×
12MattressHome & Garden2.58×
13Chuck SchumerPolitics & Society2.50×
14Dick CheneyPolitics & Society2.20×
15BeddingHome & Garden2.05×
16BedHome & Garden2.03×
17Nancy PelosiPolitics & Society1.92×
18Ivanka TrumpPolitics & Society1.87×
19Gavin NewsomPolitics & Society1.58×
20Mitch McConnellPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mattress protector audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mattress protector audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.19×
CreativityOPEN1.06×
SpiritualityBALANCE1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mattress protector audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Early Adopter MentalityPOWER0.72×
IndulgenceJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mattress protector have in United States?

Mattress protector has an estimated audience of 3,058,095 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mattress protector fans?

66.0% of Mattress protector fans are female, 34.0% are male, with an average age of 44.5 years.

03

Which brands do Mattress protector fans like most?

Mattress protector fans show strongest brand affinity for Pillow (5.36×), Melania Trump (2.64×), and Nectar (6.96×) over the country average.

04

Where do Mattress protector fans live in United States?

Mattress protector fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mattress protector fans also like?

Beyond Mattress protector itself, the audience over-indexes on Melania Trump (2.64×), Nectar (6.96×), Bed sheet (5.93×), and Mattress (2.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Mattress protector audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mattress protector. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →